1) Bharti Airtel Limited was incorporated on July 7, 1995 for promoting investments in telemedia services.

Its subsidiaries operate telecom services across India. 2) Bharti Airtel is India's leading private sector provider of telecommunications services based on a strong customer base consisting of 50 million total customers, which constitute, 44.6 million mobile and 5.4 million fixed line customers, as of March 31, 2007. 3) Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently introduced National Long Distance. Bharti also manufactures and exports telephone terminals and cordless phones.

4)Bharti has also put its footsteps into Insurance and Retail segment in collaboration with Multi- National giants. Bharti is the leading cellular service provider, with a footprint in 23 states covering all 4 metro city and more than 50 million satisfied customers

Airtel comes to us from Bharti Airtel Limited,Indias largest intigrated and the first private telecom service provider with a footprint in all the 23 telecom circles The businesses at Bharti Airtel have been structured into three individual strategic business units(SBUS)Mobile Services,Airtel Telemedia Services & Enterprise Services The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles

Airtel Telemedia Services business offers broadband & telephone services in 94 cities The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand

Airtel in PostPaid & Prepaid

1)Airtel Prepaid, the ready Cellular Card from Airtel comes to us from Bharti Enterprises, India's leading integrated telecom service provider. Going mobile with Airtel Prepaid is a new way of life. 2)Airtel welcomes us to a vibrant world of unlimited opportunities .More exciting, innovative yet simple new ways to communicate, just when you want to, not just through words but ideas,emotions.To give you the unlimited freedom to reach out to your special people in your special way.

Electronic Clearing System

Fill an ECS form and mail, fax it to us or drop it any of our relationship centres to directly debit your bank account for your monthly Airtel bill.

Pay while roaming

Airtel has introduced 'Anywhere payment' that offers you theconvenience of making payments while you roam. Walk in to any Airtel Relationship Centre in the country, make payments by cash or credit card and enjoy uninterrupted Airtel Services.

Strong Network Coverage

Enjoy complete clarity when calling with Airtel .It offers you world class technology and unbreakable network coverage that spans over 23 circles across the country.

Get the EDGE

Browse the internet on your mobile phone with Airtel's EDGE services. Enjoy live TV, enhanced WAP experience and Airtel Data Cards on our high speed network.

To find out whether the existing users of Airtel are satisfied or not , and which factor play important role behind that. To study the satisfaction level of the customers. To know the perception of customers toward Airtel To aware the customers from the newly launched tarrif Vouchers and Scheme which Airtel has launched to survive in highly competitive market. To know the expectation of consumers from Airtel

The methodology adopted for this project is exploratory in nature since there is no hypothesis that has to be tested. The conclusions have been drawn by exploratory research work. Mode of research: - Survey of customers with the help of questionnaire Sample Size : - 100 Research Area: -Shahjahanpur city Customer Selection for Interview:- Randomly and also as per our convenience .

Primary Data

The data collected for the research is primary data which is calculated by the help of questionnaires.
The data collected directly gave us answers which lead to finding about the satisfaction of the customers of Airtel and also further analysis of data gave different aspects and needs of customers so with the help of this company could try to increase level the services provided to the customers.

The data which I used as secondary data was basically taken from different websites and also the company websites. These data gave us clear picture of how Airtel evolved from the time they started.

Analysis of Data

10 10

AIRTEL 50
RELIANCE BSNL 30 OTHER

20% 40% 10% < 6 month 6 month-1 year 1-2 year more than 2 year 30%

20%

Prepaid Postpaid

80%

10% Yes 30% 60%

No
Can't say

10%

10% Satisfied

20%

60%

Very much satisfed Partially dissatisfied Totally dissatisfied

10%

Competative prising 30% Good network coverage Effective Schemes

20%

40%
Customer care service

10% 40% 30%

Pricing policy Network coverage Value added services

20% Customer care Services

20%

Yes No 80%

10% 20% 40% Banners & hordings Tele calling 30% News paper Other

10%

20%
Yes 70%

No
Can't say

Respondents unavailability. Time pressure and fatigue on the part of respondents and interviewer.

Customer dissatisfaction about sales persons and less time to give for interviews.
Not taking such surveys seriously by customers.

This survey was done to check the satisfaction level of the existing customer and to know the perception of customer toward Airtel and indentify various problem which they are facing, so that efforts might be done to satisfy them which would give best result in building long term relationship between the customer and company. Therefore to satisfy each and every customer the important of building relationship with them existed. By this purpose some number of questions were asked to customers to find out their behavior toward company their services and quality provided by them.

Thank you