The ICRC's ambition to raise awareness about lack of safe access to health care

1. Life & Death campaign 2. Communication challenges 3. How can we foster a community of concern?

Life & Death Campaign

launched in August 2011

Life & Death Campaign

1. Raise awareness about lack of safe access to health care

2. Support a community of concern 3. Advocate practical measures

to be adopted by decision makers and implemented on the ground by those who can facilitate or impede safe access to health care

Life & Death Campaign

Target audiences

RCRC Volunteers

Public opinion

Affected populations

Political authorities Arms carriers

Academic circles

Health-care workers

Life & Death Campaign

Focus on victims rather than presenting medical personnel as heroes Targeting both countries where the issue is present and contexts with international influence Capitalizing on RCRC Network Community of concern is a major vector of the campaign key messages

Main sources of information on Health Care in Danger

TV Newspapers Radio W ebsite dediicated to the issue Social media (Facebook, Twitter etc) Friends and family International humanitarian organistion campaign Other Dont Know

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Campaign tools

A sign of solidarity with the victims

www.icrc.org/eng/life-death

Communication challenges
Mostly, visibility on attacks against doctors

Attacks Obstruction Discrimination General Insecurity

Communication challenges
Lower personal engagement in Western countries

Communication challenges

Global campaign adapted to local contexts and audiences

Who could be part of the community of concern?

Media

Academics

HC community
RCRC National Socities

Arms carriers

ICRC

Community of concern States NGOs UN

Celebrities

What could be the role of the Community of Concern?

Profile the issue: What messages? Raise awareness: To whom? Exchange knowledge and experiences: How? Establish best practices: What?

Discussion

Communication challenges
Lower government engagement expected in Western countries