PRESENTED BY:ASHUTOSH YADAV

s.Oliver is a family-owned German fashion company located in Rottendorf, Bavaria. The company offers apparel, shoes, accessories, jewellery, fragrances and eyewear

 The company was founded in 1969 by Bernd Freier as a small boutique in Wrzburg with only 25 square metres of floor space, named Sir Oliver after the hero of Charles Dickens novel, Olive Twist

Type: Public Industry: Fashion Founded: 1969 in Wrzburg, Germany Headquarters: Rottendorf, Germany Products: Apparel, Accessories Employees: 6300 worldwide

1969: First retail store, 'Sir Oliver', opens in Wrzburg

1978: Renamed to s.Oliver

1979: s.Oliver brand registered as a trademark with the German Patent and Trademark Office in Munich, Bavaria 1987: Launch of the KNOCKOUT brand 1993: Founding of Chaloc Textilhandels GmbH and launch of Chaloc trademark

1994: Founding of Textilhandels GmbH Q.S. and launch of the QS brand 2001: Takeover of the brand comma 2004: Launch of the s.Oliver online shop www.soliver.de 2006: Launch of the 'Anastacia by s.Oliver' collection in retail stores

2008: Opening and inauguration of the new s.Oliver headquarters in Rottendorf, including 's.Oliver Mini Club', the company's own crche

2009: Launch of the 'by s.Oliver' brand for larger sizes, opening of an additional office building at Rottendorf headquarters with new staff canteen
2010: 'Peanuts' campaign - s.Oliver sells Peanuts shirts for one year in aid of the children's charity BILD hilft e.V. - A heart for the children

The various departments, from design to marketing, from human resources to logistics and distribution, are all located at the company headquarters in Rottendorf, Germany, near the university town of Wrzburg On an international level there are s.Oliver purchasing organisations in Hong Kong (China), Hangzhou (China), Chennai (India), Bogor (Indonesia), Dhaka (Bangladesh) and Istanbul (Turkey)

s.Oliver Headquarter Rottendorf, Germany

All logistics are centrally managed in Rottendorf

Logistics and warehouse space occupies 70,900 square metres Up to 400,000 items of clothing are dispatched from there every day to destinations all around the world All in all, more than 1.600 s.Oliver Bernd Freier GmbH & Co. KG staff are employed at the Rottendorf headquarters

There are currently three lifestyle worlds (segments) under the s.Oliver brand umbrella, all targeting different buyer types Oliver Casual is the company's largest segment, it focuses on ladies and gents leisure fashion

 Trendy and fashionable QS by s.Oliver is aimed at teenagers and young adults Whereas s.Oliver Selection meets the demands of a more sophisticated audience

Besides these three main elements, s.Oliver also offers additional product lines like 's.Oliver Bodywear' (lingerie, nightwear, beachwear and homewear for ladies and gentlemen)

's.Oliver Junior' (clothing for newborns , toddlers and children), 'by s.Oliver' (new segment for larger sizes from 44 to 52) as well as 's.Oliver Accessories' (bags, belts and leather goods)

Through a range of licensed partners, the company also sells 12 licensed lines, including 's.Oliver Shoes', 's.Oliver Eyewear', 's.Oliver Time', 's.Oliver Jewel', 's.Oliver Home', 's.Oliver Fragrances', 's.Oliver Umbrellas', 's.Oliver Garden' and 's.Oliver Baby'

Madras Check Shirt Sir Oliver

s.Oliver Bag

s.Oliver is involved in positive corporate citizenship - for example, raising funds for stroke victims, or supporting victims of the terrible floods in South India in 2005

When the earthquake hit Haiti on the 12th of January 2010, s.Oliver donated from every item sold in the s.Oliver online shop for a week to the victims
The full amount of the donations collected went directly to the victims, without any deductions

In the 1990s, the s.Oliver logo featured on the shirts of tennis player Ivan Lendl and Wrzburg-born basket ball star Dirk Nowitzki

 Having sponsored Ralph Schumacher at an earlier stage, s.Oliver showed its commitment to motorsport again in 1999 with their Knock Out brand, becoming Formula 3 driver Timo Schneider's main sponsor

Germanys premium apparel brand s. Oliver is planning to increase its India presence

The company would open 77 stores in India by the end of 2012 at an expected investment of Rs 60 crore

It already has a 50:50 joint venture tie up with Orient Crafts

 The company currently manages selfoperated stores and shop-in-shops at Delhi, Mumbai, Hyderabad and Pune The next stage of our expansion will be largely in tier-ii cities of North India like Jallandhar, Chandigarh, Amritsar, Ludhiana and Patiala Globally an s. Oliver store does not exceed 20,000 sq ft but in India the company would not like to have stores larger than 7,000 sq ft The company operates 5800 stores in 31 countries and garnered a turnover of $1.6 billion (Rs 7,400 cr) in the calendar year 2009

The company currently owns a total of 173 retail stores, as well as running 400 stores in cooperation with partner companies Its products are also sold in 1,991 shops and feature on 2,507 sales floors Today, s.Oliver is to be found in more than 30 countries, for example in Austria, Switzerland, Belgium, Poland, Croatia, France, Italy, Czech Republic and India

The company has managed to more than quadruple its turnover since 1995, cracking the billion barrier in 2007 In 2009, the s.Oliver Group generated a brand turnover total of 1.16 billion euros A once tiny retail store has grown into one of Europe's 20 largest fashion companies The new head office in Rottendorf was completed in September 2008

s.Oliver celebrated its 40th company anniversary in 2009.