OD INTERVENTIONS-BRITISH AIRWAYS

PRESENTED BY: KIRUTHIKA.D 4/26/12

CONTENT
OD Interventions Definition, factors to be considered, classification of OD interventions, results of OD, typology of interventions based on target groups, Human process interventions, British airways, OD-interventions in BA.
4/26/12

DEFINITION
Interventions (French & Bell, 1999) Sets of structured activities in which selected organizational units (target groups or individuals) engage in a task or a sequence of tasks with the goals of organizational improvement and individual development. OD interventions are structured actions that help bring about the desired positive changes. Intervention planning includes selecting type of intervention and deciding its duration and extent.

4/26/12

FACTORS
Factors to consider when planning and implementing an OD intervention: 1. There has to be an INTERVENTION STRATEGY 2. Activities to promote learning and change must be STRUCTURED EFFECTIVELY.

4/26/12

CLASSIFYING OD INTERVENTIONS
There are many, many different types of OD interventions. These can be classified, or grouped according to: The objectives of the interventions The targets of the interventions

4/26/12

POSSIBLE RESULTS OF OD INTERVENTIONS

awareness of changing socio-cultural norms or dysfunctional current norms increased interaction and communication confrontation (surfacing and examining differences) education (knowledge and concepts, beliefs and attitudes, skills) participation (in problem solving, goal setting, idea generation) increased accountability (through clarifying responsibility and monitoring performance)

4/26/12

1. 2.

Diagnostic Activities 2 Team Building Activities Inter-group Activities Survey Feedback Activities Education and Training Activities Techno-structural or

THERE ARE 14 MAJOR FAMILIES OF OD INTERVENTIONS

3. 4.

5.

6.

4/26/12

4/26/12

INTERVENTIONS
TRADITIONAL Individual:

NEWER Self-directed work teams Virtual team building Organization transformation Learning organizations Search conferences Performance management

Third party Laboratory training Career/life

Group:

4/26/12

Process

HUMAN PROCESS INTERVENTIONS

Individual based: coaching, counseling, training, Behavioral modeling, delegating, leading, morale boosting, mentoring, motivation, etc.,

Group based: conflict management, dialoging, group facilitation group learning, self-directed work teams, large scale interventions, team 4/26/12

4/26/12

Founded :31 March 1974 (after BOAC & BEA merger) Subsidiaries BA CityFlyer OpenSkies British Airways World Cargo Company slogan Parent company Headquarters Revenue : : To Fly. To Serve. : International Airlines Group : Waterside,Harmondsworth, England 11.482 billion (2011)

Key people :Keith Williams (CEO) :Martin Broughton (Chairman)

4/26/12

HISTORY OF BRITISH AIRWAYS

The history of BA is traced back into 1930s1940s.

At the beginning of the Second World War, two airlines between British Airways and Imperial Airline merged together and formed new subsidiary companies which are the British Overseas Airways Corporation (BOAC) to provide the international long haul services and the British European Airways (BEA) to operate 4/26/12 short haul service in Europe.

OD INTERVENTIONS IN BA

STRATEGIC INTERVENTION TECHNO-STRUCTURAL INTERVENTIONS INTERPERSONAL INTERVENTIONS HR MANAGEMENT INTERVENTIONS 4/26/12

STRATEGIC INTERVENTION -Redefinition of the business from transportation to service

TECHNO-STRUCTURAL INTERVENTIONS -Appointed new CEO and top management team -Downsizing the workforce from 59,000 to 37,000 -Use of diagonal task forces to plan change -New Management Information System (MIS)

Click to edit Master subtitle style

4/26/12

INTERPERSONAL INTERVENTIONS

Training and education Managing People First programs Emphasis on open communication Off-site team building meetings Peer support groups through change process

HR MANAGEMENT INTERVENTIONS

4/26/12

New performance based compensation system

SUMMARY

In the mid 1980s British Airways adopted a new putting people first vision in response to changes in the airline industry. They needed to change from a bureaucratic state-controlled transportation company to a customer-focused, market-driven service organization. The strategy was communicated from senior management, but the changes were primarily implemented at the level of work group.Every staff member participated in a twoday putting people first training program.

4/26/12

Contd.

Acknowledging the importance of work group managers, British Airways implemented a five-day managers program that stressed the importance of trust, vision leadership and feedback. The managers then reinforced the putting people first message among the members of their workgroups. The changes introduced 4/26/12

REFERENCES
WEB:

http ://www.authorstream.com/Presentation/B / WWW.msh.org

BOOK:

4/26/12

4/26/12