Study of Pacific Mall

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Submitted to: By:

Shipra Mall
4/25/12 Sharma

Submitted
Ankita Singh Nath Kakani Richa

Introduction
The main service providers for Pacific Mall are as follows:

Security:

Swift Agency Pritampura ( Head Office) Meerut Road ( Branch Office)

Maintenance: Parking:
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Mars Infrastructure & Mang. Laxmi Nagar ( Branch Office) DPS Padpadganj ( Head Office)

LOWER GROUND PARKING MET LIFE

SPENCERS

LODHI SPORTS SIGNATURE

LEVIS

MOBILE STORE HOTEL CLARKS INN STAFF CROMA

ADDICTION

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L A N D S C A P E

KOUTONS SELECTION ADDIDAS BLACKBE RRY ARCHIES

WESTSIDE THS

BOMBAY

STORE 99 SIMRAN M& B WOODLA ND

ATRIUM

L A N D S C A P E

CHANDNI CHOWK TO CHINA DAYAL OPTICAL GLOBUS CnM

BLONDE N BLISS

PROVOGUE NAKSHTRA HOTEL LOBBY 4/25/12

GROUND FLOOR

1st floor layout

Club mahindra music world Jumbo Cantable Biba Rockport Paislie TNG Juice /pastry horoscop e Chabbra Ritu wear(big life) 4/25/12 Shayan Titan H o t e Nike Flying Pepe sona

ATRIUM

Black Peter England Portfolio Benetition Zodiac Colour plus Parx Reebok
Levis Lee Chalie outlaw Sappet

2ND FLOOR

LAYOUT YELLOW CHILLY ALLEN COPPER FEE SOLLY OCEAN FEET IN FASHION DELHI KITCHEN KEY PRIKNIT

THEATRE 3 THEATRE 2 THEATRE 1 LOBBY BIG CINEMA SAMSUNG COUNTRY AMOEBA S U ATRIUM S P E N D E D G L A S S

MOTI MAHAL

SURCHI

FOOD COURT

TIOLET

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HOTEL CLARKS IN

Floor Wise Distribution

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Category Apparels Footwear Cosmetics Accessories Jewellery Gifts & Greetings Furniture Household Equipments Electronics Travel & Tourism Games Kids Family Food
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Brands Provogue, Lee, Zodiac, Pepe Jeans Nike, Addidas, L'Oreal, New U Titan Diamond Exclusif Archies Gallery Shayan, Welhome Samsung, Nokia, Chroma Club Mahindra Holiday World, Amoeba Jumbo Globus, Biglife, C n M Yellow Chilli, Pizza Hut, Moti Mahal Music World, Big Cinemas

Distribution of Stores

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Mens Apparels

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Womens Apparels

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Comparative Analysis

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Strategic Factors

Anchors : The main anchors of Pacific mall are C n M, Biglife, Globus Food Joints : Pacific mall has a very good network of eating joints in every floor. 4/25/12

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Observation & Analysis

Observation: Centralized view of Stores The different stores have been categorically well placed floor wise with first floor having the maximum percentage of stores. A well networked & structured chain of 4/25/12

SWOT Analysis of Pacific Mall

Strength External & Internal Visibility Strong network of eating joints with a broad variety and price range Opportunity Competitor vulnerabilities Fluctuating Consumer Needs

Weakness Limited number of Stores Maintenance related Issues

Threat Potential New Entrants Competition from rival malls

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