THE CHANGING ENVIRONMENT OF RETAILING Present by: Class C Group 1

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THE CHANGING ENVIRONMENT OF RETAILING

CLASS NO: DMS-451611-2010-2L Click to edit Master subtitle style (CLASS C) GROUP NO: ONE (1) MEMBERS: LEE KA SHUN, VINCENT POON CHI YIP, JACKY TONG WAI HAN, BAROSER WONG MI HA, BETTY WONG WING YAN YIU HON LEI
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AGENDA
CONTENTS PAGE PRESENT BY

Click to edit Master subtitle style

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D T

Dynamic Trends
1. BACKGROUND

We have been the leader in the clothing retail market for the last 15 years. We currently have 50 stores locates all over Hong Kong, Kowloon and New Territories
Shop 4/20/12 Distributions

1. BACKGROUND

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2. PROBLEMS
In the last three years, our sales have been going down, accumulated by 30%.
Revenue Growth from Last Year Accumulate d Growth 2009 2008 2007 2006 HKD109 HKD125 HKD138 HKD150 M M M M -12.6% -9.4% - 8%

-30%
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3. ANALYSIS ON FORCES IN TASK ENVIRONMENT

3.1 SUPPLIERS 3.2 CUSTOMERS 3.3 COMPETITORS 3.4 DISTRIBUTORS

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3.1 ANALYSIS CUSTOMERS

We do not keep up with changing fashion trends do not keep up with new forms of customer service

We

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3.2 ANALYSIS SUPPLIERS

10

purchasing managers who buy the clothing and accessories for the store have been buying increasingly from the same clothing suppliers managers have become reluctant to try new ones

The

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3.3 ANALYSIS COMPETITORS

Two

competitors: MAS and GOD ADVANTAGES:

COMPETITIVE

- 50 stores locates
-

Good Store Locations Cheap rental for 25 stores long tenancy agreement Loyalty Customers
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2.4 ANALYSIS Distributors

Not

applicable to this case

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4. ACTION PLAN
CHANGE BUSINESS STRATEGY / SALES GOAL 4.1 CUSTOMERS 4.2 PRODUCTS 4.3 SUPPLIERS 4.4 SERVICES
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4.1 ACTION PLAN CUSTOMERS

we

know what customer wants as we are also customers.

1. Top quality 2. Cheap price 3. Convenient

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1.

4.1 ACTION PLAN CUSTOMERS

Top quality our product quality in standard fashion not only clothing

.Keeping

.Providing

.Introducing

new brands, general well known & popular brands

2. Cheap price
.

Setting our price reasonable to what we are providing

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4.2 ACTION PLANPRODUCTS

STANDARDIZATION

STRATEGY

- provide new products & change the fashion trends in seasonal - to find new ways to satisfy customer needs (e.g. Accessories, diversification products)
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4.2 ACTION PLANPRODUCTS

CUSTOMIZATION

STRATEGY

- develop/ create a design department - provide Mixed & March catalog that give more ideas to customers - unlimited exchange guarantee - gimmick packing
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4.3 ACTIONS - SUPPLIERS

DEVILS

ADVOCACY ?? INQUIRY ??

DIALECTICAL

Reduce To

the supplier effect

reduce the supplier effects by increasing the number of supplier of an input, minimize suppliers in a strong bargaining position to raise their price and can demand low-cost, high-quality 4/20/12

4.4 ACTION PLAN SERVICES

lack

of communication with customers.

We will create a platform to

communicate with the customers.--> Web site

refund Old

guarantee (e.g. 1 week or 14 days)need to discuss clothes from our company could be traced for certain amount when
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4. Q & A

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