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Corporate Soul
The Corporate Soul is a psycho-social Spirit unleased by awareness of this purpose & ideology of organisation.Not money but Mission has to be the directing principle.
Characteristics of Mission:
It is long term It is normative,representing values It serves to integrate the organisation
Integration
Actuation
Projection
Sustenance
Integration
Integration is an organisation refers to harmony & cohesiveness.Any organisation which has effective management is a pisture of coordinated activities which emanate from total involvement of its people. On the other hand,an ineffective organisation shows not only disruption of group working & low morale of the people,but also uncoordinated,incoherant & wasteful actions in its day-to-day working.
The indicators of Integration is the outcome of the process of rational sensitivity which a management develops in an organisation.
Absence of grievance
Actuation
The dictionary meaning of Actuation is communication of motion;cause operation of;the motive for action. It refers to the orientation to action,results & work.Any organisation where the movement or action is not yeilding results or where there is no outer indication of a positive change in terms of its productivity,work or output-lacks this favtor.
Projection
Projection is an outward trust or transmutting of an image of an enterprise from inside to outside. Organisations environment. Projection is organisation. an constantly interact with their
While realisation deals with its inward thrust. outward movement from the
In this professional interaction,an effective organisation projects its right image,its reputation and adequately caters to the needs of the clients & the public.
Sustenance
An organisation lives within a time frame.
Time prespective refers to intutionalised sustenance,the desire to continue with an activity or prevailing climate.The team perspective of an organisation determines continuous & lasting support of its employees. Continuity is the charter of hope of an organisation.
Restraint
Affection
It is that urge which is born out of compassion & consciousness of the human linkages.In an organisation,this is revealed through human relations,industrial relations,personal policies & human development as well as welfare approach.
Realisation
Refers to an inner realisation of changes in environment,technology,market & socio-political forces.It is absorbing the changes & responding by innovation & planning.
Initiation
The inner urge of initiation is depicted in the personality & actions of the leaders,the kind of culture one builds & the spirit of enterprise.
Restraint
Refers to the urge to withdraw or suppress the urge to take certain actions Many deviations in an organisations need to be restrained & controlled.
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