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Submitted by: Gunjan Saini BBA (H.A.) VI sem. Roll no: 43914 Submitted to: Mr.Shine David Faculty, IMS-DAVV.
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Perception:
is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment, enabling us to recognize meaningful objects and events.
Perception:
Part of what we perceive comes through the senses from the object before us; another part.. always comes.. Out of our head. - William James
Gunjan Saini, BBA (HA) 6 sem., 43914 3
Perception
The
Perceptual Processes
Perception of Movement
Apparent
Illusion
movement illusion
motion of a single object
Autokinetic
Perceived
Stroboscopic
Created
motion
Phi
phenomenon
Apparent
sets Inattentional blindness Feature detection theory - bottom-up processing Form perception - top-down processing Subjective contours Perceptual Organization Constancy Depth Perception Illusions
Gunjan Saini, BBA (HA) 6 sem., 43914 8
Perceptual sets
By
Inattentional blindness
The
processes of attention divide our field of experience into a focus and a margin.
Events that we perceive clearly are at the focus of our attention. Other items are perceived dimly, are said to be in the margin of our attention.
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Perceive the whole and then individual parts as needed. Experience-driven as opposed to stimulus or input-data driven. Quick and highly inferential but also a source of misperception. Perceive the individual parts and organize them into a whole, if possible. Information available in the stimulus itself.
Gunjan Saini, BBA (HA) 6 sem., 43914 11
Bottom-up
What do you see? The word liar in script or cursive? A face looking down? Those shown artwork with faces were more inclined than others to see the word liar.
What do you see? A face looking down? The word Liar in script or cursive? Those who first read stories about deception were more inclined than others to see the word
Liar.
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Arranged by Dr. Gordon Vessels 2004
Subjective contours
Contours
are formed whenever a marked difference occurs in the brightness or the color of the background. We are able to separate forms, figures from the general ground because we perceive contours.
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Perceptual Organization
Gestalt
the
psychologists:
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Perceptual Organization
Figure Ground Relationship
Our first perceptual decision is what is the image is the figure and what is the background.
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Perceptual Organization
Principles
of perceptual organization
Proximity Similarity Closure Continuity Pragnanz
Gunjan Saini, BBA (HA) 6 sem., 43914 18
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see depth by using two cues that researchers have put in two categories:
Monocular Cues Binocular Cues
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Monocular Cues
You
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Binocular Cues
We
Constancy
Objects
change in our eyes constantly as we or they move.but we are able to maintain content perception
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Illusions:
The Power of Misleading Cues
Optical
Illusions - discrepancy between visual appearance and physical reality optical illusions: Muller-Lyer Illusion, Ponzo Illusion, Poggendorf Illusion, Upside-Down T Illusion, Zollner Illusion, the Ames Room, and Impossible Figures
Famous
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