Strategy - Toyota ND Ford - Final

Outline
Fords Global Vision
Industry Driving Forces Five Forces Ford Vision Toyota Vision
Competitive Advantage
Ansoff Matrix Key Success Factors Company Analysis Overview Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations
Outline
Toyotas Global Vision

Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way.
Outline
Toyotas competitive advantage

To emerge as dominant leader in the world automobile industry, Toyota developed 14 strategies referred to as the Toyota way which are seen as the fuel behind the company's successes
Higher Attributes + Low Price = Best Cost Provider Strategy
Industrys most efficient producer, taking shortest average time of 30.37 hours to produce a car from start to finish
Product differentiation - the company is rated number one in producing and introducing new models in the market. Toyota has invested in technology and is able to roll out new products in the market faster than its competitors. Toyota also manufactures robots and provides financial services under its subsidiary, Toyota Financial services to emerge as dominant leader in the world automobile industry, Toyota developed 14 strategies referred to as the Toyota way which are seen as the fuel behind the company's successes
Higher Attributes + Low Price = Best Cost Provider Strategy
Outline
Toyotas competitive advantage

Industrys most efficient producer, taking shortest average time of 30.37 hours to produce a car from start to finish Product differentiation - the company is rated number one in producing and introducing new models in the market. Toyota has invested in technology and is able to roll out new products in the market faster than its competitors. Toyota also manufactures robots and provides financial services under its subsidiary, Toyota Financial services. This differentiation gives it an advantage since the different lines of businesses supports each other A first-mover advantage excellent advertising has allowed Toyota (TM) to take the lead in the production of hybrid cars . This differentiation gives it an advantage since the different lines of businesses supports each other A first-mover advantage excellent advertising has allowed Toyota (TM) to take the lead in the production of hybrid cars
Ansoff Matrix Key Success Factors Company Analysis Overview
Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations
Outline
Outline
STRENGTH
- Global Company-Brand Image, diversified
WEAKNESS
- Sales dropped in 2008
- Recalled 527,000 escape utility cars, 200,000 sedan in China - European and Japanese manufactures - Losing strength in US Market - No diversification
product base - Standardized procedure - Strong engineering capability, Extensive dealer
network
- Good relations with employees wages, environment - NASCAR, Formula One racing
FORD
SWOT
OPPORTUNITY
- Growing small and medium motor segments in 3rd world countries - Acceptance of US brand in Asian countries - Increasing demand for hybrid electric vehicles - Growing Asia Pacific new cars market
THREAT
- Stringent emission norms in UK,US and - Aggressive Japanese competitors - Poor customer service and SCM in Asia - Poor infrastructure in developing countries
Outline
STRENGTH
- Strong international position, brand image - High financial strength. Growth of 29.3% - Industry leader in manufacturing and production. Production process (JIT) - Excellent penetration in key markets (US, China),
Industry Driving Forces
WEAKNESS
- Japanese car manufacturer. Seen as foreign importer - No diverse production location other than US and Japan. Problem of JIT - Large scale recalls and quality issues
Five Forces Ford Vision Toyota Vision
TOYOTA
SWOT
OPPORTUNITY THREAT
- Increased competition from new entrants
- North American consumers shifted to more fuel-efficient and higher-quality product
- Tightening emission standards

- Appreciating YEN against Dollar. Financial statements are in YEN
- Produce fuel-efficient, higher-quality and smaller automobiles

- China, India Govt. reduced automotive taxes - New models revamps aging model line up
History And Milestones
Outline
Outline
Ansoff Matrix
Outline
ANSOFF Matrix
Outline
Ansoff Matrix: Ford & Toyota

Ford Motor company applies strategy with low to medium risks: going to new markets with existing products and existing markets with existing products. Sold of non-performing units like Jaguar & Land rover to TATA motors
Outline
Du-Pont Analysis
End to end strategic analysis of a co should be carried to focus: Operations Management Asset Management Capital Management
Outline
Outline
Du Pont: Ford Motors Company
Outline
Recommendation (FORD)
Factory and Supply Chain Management
- Restructure SCM, reduce number of suppliers. - Identify critical suppliers for the contract. Bankruptcy of Visteon resulted in disruption in production. - Start production in Mexico and Eastern Europe low labor cost, production cost
Ansoff Matrix Key Success Factors Company Analysis
Focus on China Market

- Government providing tax credits for alternative energy vehicles to reduce dependency on oil and urban pollution - Increase in car owners (52% by 2015), willingness to spend ($30,000 in 2010 from $18,000 in 2005) - GM,Volkswagen,BMW,Ford ranked 4th - Set up local production plant, release newer model, expand dealership network
Overview Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations
Outline
Recommendation (FORD) continued

Focus on Hybrid Car
- Governments emphasis on the production of eco-friendly cars - Ford should come up with new cars which should be more fuel efficient and environment friendly
Five Force
Ford Vision
Toyota Visio
Competitiv Advantage
Ansoff Matrix
Research and Innovation

- Should conduct market research, understand the customers expectation and preference, keep an eye on the market trend - Should come with more diverse and efficient models by focusing on design of the models and increase product differentiation. (Lincoln) - Requires engineering the products that are innovative to gain the attraction of large number of potential buyers
Key Succes Factors Company Analysis Overview Financial Analysis SWOT Analysis
Competenci s Business Analysis
Challenges
Recommen ations
Recommendation (TOYOTA)
- 9 Million vehicle recall due to unintended acceleration and sticky pedal and other quality issues. - Toyota should extend the product development process to provide more time for safety testing and set up collaborative safety research center
Outline
Focus on safety issues
Five Force
Ford Vision
Toyota Visio
Competitiv Advantage Ansoff Matrix
Key Succes Factors Company Analysis
Solve problem between American Executives and Japanese Engineers

- America wants larger engines with more horsepower, appealing to American consumers; where as Japan wants smaller engines that consume minimal fuel, appealing to their consumers - Design Cost determination - Training for executive to understand collective v/s individualistic culture
Overview
Financial Analysis SWOT Analysis
Competenci s Business Analysis
Challenges
Recommen ations
Challenges Faced
TOYOTA
Dented Reputation: Reputation is an often unappreciated component of corporate value. Toyota Motor Sales USA has repaired more than 9 million vehicles affected by recalls linked to unintended acceleration in most of the region. Vehicle recalls have dented their brand image and credibility. Culture: Japanese cultural differ from EU and USA culture in terms of production, managing the employees and philosophy.
Outline
Industr Driving Forces
Five For
Ford Visi
Toyota Vi
Competit Advanta
Ansoff Matrix
Key Succ Factor
Compan Analysi
Overvie
Financi Analysi
SWOT Analysi
Competen s
External Factors : Substantial drop in earnings due unhelpful government policies in Japan, the long-term impacts of natural disasters in the region and the yens value.
Busines Analysi
Challeng
Recomme ations
Challenges Faced
FORD
Decelerating SUVs : Sales of traditional Sports Utility Vehicle is decreasing due to higher fuel cost. Sale of SUVs makes 27% of total Sale figures of FORD. International Expansion : The sales are growing domestically in US market. But, FORD is also trying to expand into markets in both China (small car segment) and Europe (Technologically advanced and environmentally minded).
Outline

Strategy - Toyota ND Ford - Final

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Strategy - Toyota ND Ford - Final

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Outline

Fords Global Vision

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Toyotas Global Vision

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Toyotas competitive advantage

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Higher Attributes + Low Price = Best Cost Provider Strategy

Toyotas competitive advantage

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Industry Driving Forces Five Forces Ford Vision Toyota Vision

product base - Standardized procedure - Strong engineering capability, Extensive dealer

Industry Driving Forces

Five Forces Ford Vision Toyota Vision

- North American consumers shifted to more fuel-efficient and higher-quality product

- Tightening emission standards

- Produce fuel-efficient, higher-quality and smaller automobiles

History And Milestones

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Ansoff Matrix: Ford & Toyota

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Du Pont: Ford Motors Company

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Focus on China Market

Recommendation (FORD) continued

Industry Driving Forces

Research and Innovation

Competenci s Business Analysis

Industry Driving Forces

Focus on safety issues

Competitiv Advantage Ansoff Matrix

Key Succes Factors Company Analysis

Solve problem between American Executives and Japanese Engineers

Competenci s Business Analysis

Industr Driving Forces

Key Succ Factor

Industry Driving Forces Five Forces Ford Vision Toyota Vision

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