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presenting By:-Surender kumar

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product and services Amazon :--PRODUCT Books ,software ,beauty product, personal-care items Jewelry, Mp3 , clothing. SERVICES:-Home delivery, e book and software downloads

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VOLKSWAGEN
PRODUCTS:-Volkswagen polo, Vento, Passat, Jetta

SERVICES:Warranty, Extended warranty maintenance INDUSTRIAL:-Automobile

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The global advertising and promotion effort

Samsung :--

Samsung has also tried hard to improve its international image. According to the new contract, Samsung will officially sponsor the Olympic Games and the Olympic Movement for the next eight years, a deal that covers the Vancouver Winter Olympics in 2010,

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SAMSUNG

The London Olympic Games in 2012

The 2014 Olympic Winter Games,

The Rio de Janeiro Olympic Games in 2016.

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Motorola

Motorola

V31 D G unique selling proposition is delivering the ultimate combination of design and technology .

Type of Communication A non-personal channel of communication will be used mass media , print media (selected news's and magazines ) and display media (billboards ) will be used . We are aiming to deliver our message to the three large segments of effluents who buy selected news's and magazines preferably those dealing with business , fashion and style . Display media...

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INTERNATIONAL RETAILING
TESCO

Tesco is known as a food retail leader in United Kingdom and Ireland. Companys annual online sales exceeded $5 billion and Tesco.com is recognized as the worlds largest online grocer, with a customer base of little less than 1 million and more than 250,000 orders completed a week. UK internet penetration as of 2007 was almost 64% and Irelands internet penetration is almost 51%. These results make a clear statement for new and emerging online shopping market.

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INTERNATIONAL RETAILING
WAL-MART:-

Wal-Mart has 8,500 stores in 15 countries, under 55 different names. The company operates under its own name in the United States, including the 50 states. It operates in Mexico asWalmex, in the United Kingdom asAsda, in Japan asSeiyu, and in India asBest Price. It has wholly owned operations in Argentina,Brazil, and Canada.

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International distribution system

DELL:-

Dell Computers sells mostly through the Internet and not in retail stores) may still need assistance with certain parts of the distribution process (e.g., Dell uses parcel post shippers such as FedEx and UPS). In Dells case creating their own transportation system makes little sense given how large such a system would need to be in order to service Dells customer base.

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COCA-COLA

There is the much trumpeted Manual Distribution Centre (MDC) mo which operates within densely populated areas eg around large towns and cities. The MDCs are independent businesses with links to their local bottler who may provide technical support (eg sales training and general support) and credit to the MDCs. MDCsareoftenrunfromshippingcontainerspaintedred.

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PERSONAL SELLING AND SALES MANAGEMENT

TOYOTA:--

Half of cars are sold door-to-door. This is shrinking due to environmental changes. Toyota has more than 100,000 door-to-door sales people.

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NIKE

To caught the eye of their consumers Nike uses a number of famous athletes that serve as brand ambassadors such as, the Brazilian soccer team, Lebron James for basketball, Lance Armstrong for cycling, and Tiger Woods for golf. First starting with sales associate in these stores they are the individuals that communicate directly with the consumers who are interested in Nike products.

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Creating product for consumer global market

NIKE:-Strength

Strong and meaningful response to labor criticisms High quality products and good overall reputation Brand recognition and effective marketing

Strategy :-

Increase communication of positive steps Nike is taking concerning labor practices Establish a competitive presence among female consumers

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APPLE
Strength:-

One of the oldest hardware manufacturers. Control over the product. High quality product. Easy to carry products. Huge consumer base loyal to apple Product diversification

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Pricing for international market

Starbucks

Tall12-ounce: $1.40and$1.65 Lattes12-ounce: $2.40and$3.10 TallMocha: $2.70and$3.40

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THANK YOU

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