Accessibility

Strategic Planning 2010

5 websites
ACCESS ONE
EZ-ACCESS Consumer EZ-ACCESS Dealer HPI Education

Ask Yourself
who is your audience? what do you want them to do? how will you get them there?

Wheelchair Ramps

vs.

Pay Per Click

On Demand Pay to Play Alternative & Complimentary

Organic Search (SEO)

Long Term Content & Linking Process Greater rewards, but more difficult to track and implement

Find Keywords
Brainstorm

Keyword Tools
Try It Yourself!

Ramps

Keyword Grader
Relevance

Search Volume
Competitiveness

Identify critical Long Tail Words

Beyond SEO

 Great domain names Loads of Content Industry Expertise

Content Management System Competitions SEO Low Enforcement

Strengths

Weaknessness

Opportunities

Threats
Content Management System

Network of dealers Educational Tools

Competitions SEO Low Enforcement

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Strengths
Great domain names

Loads of Content
Product information How-To guides Installations Specifications and drawings

Industry Expertise

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 Great domain names Loads of Content Industry Expertise

Content not created for SEO Social Media Keyword Tools

Strengths

Weaknessness

Opportunities

Threats
Content Management System

Network of dealers Educational Tools

Competitions SEO Low Enforcement

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Weaknesses
Content not created for SEO

Social Media
Product information How-To guides Installations Specifications and drawings

Keyword tools

13

 Great domain names Loads of Content Industry Expertise

Content not created for SEO Social Media Keyword Tools

Strengths

Weaknessness

Opportunities

Threats
Content Management System

Network of dealers Educational Tools

Competitions SEO Low Enforcement

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Opportunities
Network of dealers
leverage

Education
Ramp Logic for dealers Education website for consumers
1.5 million searches for disability each month. 110,000 searches for independent living each month

15

Leverage Internets Accessibility

Competitors
Inbound/Outbound Links Keywords Meta Data

Look Vertically Look Horizontally

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 Great domain names Loads of Content Industry Expertise

Content Management System Competitions SEO Low Enforcement

Strengths

Weaknessness

Opportunities

Threats
Content Management System

Network of dealers Educational Tools

Competitions SEO Low Enforcement

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Threats
Network of dealers online We dont have control over them Competitors are pushed forward with Suitcase Ramp and Trifold keywords Mentality of knowing the customer means we know the consumer

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Threats
Content Management
Fragmented flow of communication

Competitions SEO

No enforcements

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Questions?

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