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Presented by:
Ankush kumar agrawal Danish alam Himanshu saxena Manish mayank Srikant maurya.
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store, house, or a distributor brand is a brand that retailers and wholesalers develop. Big bazaar and shoppers stop are offering their products under private labels.
For many manufacturers, retailers can be both
collaborators and competitors. By the reports of plma ,store brands now account for one of every five items sold in United states of America.
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Contd.
Some examples are Wal marts OL dog food is
topped against Nestles venerable purina brand as the top selling dog chow. Consumers Reports rated Winn-Dixie supermarkets chocolate ice cream ahead of brand name BREYERS.
their own brands ? 1. They can be more profitable. 2. Retailers develop exclusive store brands to differentiate themselves from competitors. 3. Generics are unbranded, plainly packaged, less expensive versions of common products.
private labels, retailers have many advantages and increasing market power.
Contd..
Retailers also charge for special display
Factors for weakening the national brand. For competing with private label companies
Wholesaling
Wholesaling includes all the activities involved in selling goods and services to those who buy for resale or business use.
Wholesaler
Wholesaler deals with business
customers. Transactions are usually Larger than retailer. Differ in terms of legal regulations and taxes.
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Types of Wholesaler
Merchant wholesaler;
offices.
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Selling and promoting Buying and assortment building Bulk breaking Warehousing Transportation Financing Risk bearing Market information Management services and counseling
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Trends in Wholesaleing.
Facing heavy pressure due to :
a.) Competition; b.) New technology; c.) Direct buying Program; d.) Demanding Customers.
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Complains by Manufacturer
Wholesalers are not aggressive to promote
managers.
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Strengthen of Relationship
They sought a clear agreement.
and conventions of the manufacturers. Fulfillments of commitments by wholesaler. They have to give value added services to help their supplier.
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THANK YOU
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