PRESENTED BY :- Eshan Gupta Roll No :- 5513

Viral

marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

There is debate on the origination and the popularization of the term Viral Marketing, though some of the earliest uses of the current term are attributed to Harvard Business School graduate Tim Draper and Harvard Business School faculty member Jeffrey Rayport. Among the first to write about algorithms designed to identify people with high Social Networking Potential is Bob Gerstley in Advertising Research is Changing.

Give away free e-mail addresses and services, Attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com" and, Then stand back while people e-mail to their own network of friends and associates, Who see the message, Sign up for their own free e-mail service, and then Propel the message still wider to their own ever-increasing circles of friends and associates.

 Gives

away products or services

"Free" is the most powerful word in a marketer's vocabulary. Most viral marketing programs give away valuable products or services to attract attention. Free e-mail services, free information, free "cool" buttons, free software programs that perform powerful functions but not as much as you get in the "pro" version.

Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don't touch your eyes, nose, or mouth. Viruses only spread when they're easy to transmit. The medium that carries your marketing message must be easy to transfer and replicate: e-mail, website, graphic, software download. Viral marketing works famously on the Internet because instant communication has become so easy and inexpensive.

To spread like wildfire the transmission method must be rapidly scalable from small to very large. The weakness of the Hotmail model is that a free e-mail service requires its own mailservers to transmit the message. If the strategy is wildly successful, mailservers must be added very quickly or the rapid growth will bog down and die.

 Most

people are social. Nerdy, basementdwelling computer science grad students are the exception. Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates. A person's broader network may consist of scores, hundreds, or thousands of people, depending upon her position in society.

The most creative viral marketing plans use others' resources to get the word out. Affiliate programs, for example, place text or graphic links on others' websites. Authors who give away free articles, seek to position their articles on others' webpages. A news release can be picked up by hundreds of periodicals and form the basis of articles seen by hundreds of thousands of readers.

 VIRAL

MARKETING SERVICES MOTIVATIONS STATISTICS TECHNIQUES

Viral marketing services (VMS) include full service marketing, advertising, and media brokerage. A VMS company will typically create impressions for a very specific market or audience as defined by a client. A VMS company is not responsible for searching out leads. Rather, they are responsible for creating leads through brand recognition by means of market branding and innovative advertising services.

Products and services change as consumers demand change. Marketing is about putting your business in front of the largest interested audience for the lowest cost per viewer.

Two thirds of the worlds Internet population now visit a social network or blog site weekly 220+ million people visit the top 25 social networks each month Facebook alone has 500+ million active users Social media Internet traffic has exceeded adult entertainment sites Time spent visiting Social media sites now exceeds time spent emailing Consistent polls reflect that 89% of people forward news, events, and vendor specific information to people in their network. 59% of adults polled state that they use their cell phone to remain connected with their social network

 Many

companies simply embed key words on their web site to support Search Engine Optimization best practices in order to receive a high ranking on Google in the hopes of building a strong internet business. However, this is only one component to capitalizing on the power of viral marketing. Viral marketing is about connections

 It

is a fast, effective way to drive traffic to your site. It can be very inexpensive. It can help shield you from negative comments It can find hidden customers.

Provide Quality Give Freebies Use Video Write An E-Book Create A Blog Make it easy for visitors to refer others Use E-Mail Links Use Employees Use Affiliates

Many businesses try repeatedly to get their message to go viral with only limited success. Even those marketers who are very successful at it will tell you that it does not happen every time. You need to be very clear about why you want people to come to your website, and what it is you want them to do once they get there. A final reminder; any one of these methods are not meant to be used as the only marketing you are doing. Only a few of them will ever go viral, but each of them has the potential to send traffic to your site, even without going viral