The Advantages of Corporate Blogging

Achieve customer intimacy: Initiate a communication with the customer. Speak directly to consumers and have them come right back with suggestions or complaintsor kudos. Influence the public conversation and control it: Make it easy for journalists to find the latest, most accurate information about new products or ventures. In the case of a crisis, a corporate blog allows you to shape the conversation about it. The control part is a huge advantage. Enhance brand visibility and credibility: Appear higher in search engine rankings, establish expertise in industry or subject area, and personalize ones company by giving it a human voice.

Fundamentals of the World Wide Web

1. 2. The fundamentals of the world wide web were strong and remain strong. The world wide web is a media of the new generation and a media that definitely cannot be ignored, even if you refuse to open your eyes to it. 3. Corporate communication (through the web or blogging or anything similar) cannot be willed away. If not today, then tomorrow corporates will have to adopt it. 4. The broadcasting and syndication facilities are absolutely too powerful and strong. The kind of communication a corporation can have with a consumer or even within a company is too strong to be ignored.

Goals fulfilled by Corporate Blogging

1. The idea is to have a conversation with your consumers, or simply get information on a new product, maybe have an internal conversation. 2. The key to the success of corporate communication is the honesty with which it is implemented. A corporations blog, for example, isnt an achievement board or a kudos list. The customers or visitors arent looking for a sales pitch. Product information maybe. 3. Customers view a companys message differently than a corporate website because they feel they are involved in a conversation with a company. A customers perception of the source is different and their willingness to listen is greater. 4. In this age of information, a website or a blog are interesting corporate tools to connect with the customer and yet be able to control the conversation.

CREATIVE WRITING: Short Story Beginning:

1. We create the characters, plot, and setting, turning a blank pagenothingnessinto a compelling story. 2. Not only is the opening or your first scene the first impression of a story, it is the doorway that invites your reader on a journey. First scenes are what determine whether or not your reader is going to follow your characters to the end. 3. Your beginning must accomplish several things: 4. Introduce your characters Establish the place and time the story occurs Introduce the conflict or point at which change begins.

Your opening sets the tone, mood, situation or problem. Ideally, it actually begins in the middle of things.

Establish your main character at the start of your story.

1. 2. In the beginning of your story you have to grab your readers interest and sustain it till the end. Our hook is our character. Readers keep on reading to find out more about the character. To see what hell do in the story; how hell solve his problems. What his goals are and whether hell achieve them. And because our character is the reason readers become hooked on our stories, establishing him at the start is a must in a short story. It is essential to establish him at the start because we dont have the capacity in our limited word length to introduce him at our leisure. The bond between readers and character has to be developed almost immediately. You might have more than one character though. How do you decide who your main character will be? A main character is one that drives the story.

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Viewpoint Character
1. Your main character isnt necessarily the one who is telling the story; he might not even appear in our story physically but will be there through the thoughts of others. 2. So the viewpoint character might be a secondary character. Thus, whoever is telling the story is the viewpoint character. 3. The viewpoint character gives the coloring of the story. Whatever this character says, we will believe. 4. In a novel you can play around with a viewpoint character. You can have several viewpoint characters. In a short story it works best with one. lets see the reasons why the main character may not be telling his own story... Perhaps our main character is one that readers wont sympathize or empathize with. Or the main character will not view highly with our readers Or the viewpoint character knows all the facts and can tell the story better Etc.

Plot
Are the events interesting? Does your plot contain problems for the character to solve? Have you given your character a goal? Is the conflict strong? Is the resolution of the conflict interesting? Is the character interesting? Is the setting of the story interesting? Will the incident or situation be interesting to your readers? Etc

1. Make a list of what your plot contains. 2. Comb through it carefully and tick off each item. If you find that some things need to be worked on some more, work on them.

Good Plotting:
1. 2. Before writing, think of every possible situation. Plot events thoroughly, plot scenes to the last detail and generally leave no questions unasked or unanswered. This way you will always know where youre going. Your short story of whatever word length it is, will spring from a single idea Perhaps a one-sentence idea. So when you are still in that one sentence stage. Using the What If, technique is a good way of generating ideas to build on that initial story idea. While you are in the plotting stage, experiment. What if the character was like this? What if this happened to him? What if I placed him in this situation? How would he react? What if I took this away from him? What if his worst fear came true? What if he doesnt get what he wants? What will he do? What if I placed this obstacle in his path? What will he do?

3. 4. a. b. c. d. e. f. g.

Theme vs Plot - I
To do this we will add the rest of the ingredients such as Setting Where will our story take place Dialogue What will be said and by whom Characters How many characters will our story contain? Who are they? What is their role? Problems What and how many problems will the couple encounter Goal What is the couples goal? Conflict What is the conflict? Climax How is the conflict going to come to its peak? Ending Will their love win in the end? And anything else you will need in your story

Theme vs Plot - II
1. 2. 3. Therefore, Your theme has to be something you can prove in your story - It doesnt have to be a universal truth. This means that your theme doesnt have to be something that happens in real life all the time (providing our logic can accept it, in order for us to believe it). Your process of plotting the story is important. You write down what will happen, what problems will arise, what obstacles you will place so the character wont reach his goals immediately, what hes going to do to overcome these problems etc As youre plotting the events of your story they have to correspond with the type of personality your character possesses. What happens when you plot without thinking of your character? He will act out of character. He will do, say, think, feel things that dont suit his personality. 6. Cross-reference what you have written about your character and the situation he is in. Do they correspond? See that all his actions are logical. What is not logical and consequently not believable is

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Character, Conflict, Resolution?

1) Characters : Without characters you cant achieve emotional depth. Emotional depth is achieved when readers use their imagination and senses and/or experiences to live the story through the characters. Conflict : Your story will be boring without conflict, something to stir things up, if nothing happens. When Characters desire something and cant get it because of the conflict that is preventing them attain it, it is that conflict and struggle that the character has to undergo which keeps us readers interested and in suspense. Resolution : Something that starts has to finish, one way or another. The characters will achieve a goal, good or bad and your story will have a completeness to it. Ending the story means resolving the conflict. So make sure that your theme contains character, conflict and resolution.

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Ending: By now you should have an idea that your theme has to reach its conclusion just as your story does. But our theme has to do more than reach its conclusion it has to be reinforced in the end and by doing this, it will strengthen all that we have said in our story.