CORPORATE SOCIAL RESPONSIBILITY(CSR) IN ORGANIZATION

Presented by: MANVI MITU 1006247147

Definition
SOCIAL RESPONSIBILITY : Social responsibility is an ethical or ideological theory that an entity whether it is a government, corporation, organization or individual has a responsibility to society

Corporate social responsibility

It is a concept whereby organization consider the interest of society ,based on the impact of their activities on customers, employes,shareholders,communities and the environment for all the aspects of their operations

Approaches to CSR
Carrolls Four Part Definition CSR encompasses the economic, legal, ethical and discretionary (philanthropic) expectations that society has of organizations at a given point in time

Philanthropic

Ethical responsibility
Legal responsibility

Economic responsibility

Ackermans model of CSR

Step 1

Top management of the organization must locate or identify social issues or problem first approved by CEO
Step 2

Staff specialist discuss about the problem if they does not solve the problem they consult by the outside consultant
Step 3

Implementation

Freeman stakeholders approach

Rational level

Understanding who are the stakeholders of the organization and what are their perceived stakes

The organization either implicitly or explicitly manages its relationship with its stakeholders and therefore process should be designed/reflected to reflect the rational of the stakeholder map of the Process level organization

The organization manages stakeholder map and the organization process. Transactional
level

Triple bottom line approach

People

Process

Planet

Arguments For

Addresses social issues business caused and allows business to be part of the solution Protects business self-interest Limits future government intervention Addresses issues by using business resources and expertise Addresses issues by being proactive

Arguments Against

Restricts the free market goal of profit maximization Business is not equipped to handle social activities Dilutes the primary aim of business Increase business power Limits the ability to compete in a global marketplace

Linking HR and CSR helps achieve organizational sustainability

A sustainable organization succeeds by renewing and replenishing its human and social capital. Doing this requires closing the gap between rhetoric and practice regarding corporate social responsibility (CSR). One step toward closing the rhetoric-practice gap is to unite HR and CSR.

Strengthening the HR-CSR link requires a transparent, values-based corporate philosophy that is applied rigorously in by all employees in all their working relationships, inside and outside the organization. At the heart of sustainable success is the integrity with which board members, managers and employees apply the organizations core values in all decisions and actions. Consistency in this regard expands the possibilities for positively shaping the future of the organization and society.

The role of HR

Workshops to engage with staff and promote the exchange of real life experiences. Develop interactive intranet sites that show case examples of good practice, or build in opportunities for promotion of good practice at staff meetings. Review company policy and procedures to ensure values are consistent procurement, recruitment, training, appraisals and exit interviews. Consult and involve staff more in the running of a business.

Implement and Encourage Green Practices for Corporate Social Responsibility

Some suggestions to start with : Recycle paper, cans and bottles in the office; recognize departmental efforts. Collect food and donations for victims of floods, hurricanes and other natural disasters around the globe. Encourage reduced energy consumption; subsidize transit passes, make it easy for employees to car pool, encourage staggered staffing to allow after rush hour transit, and permit telecommuting to the degree possible.

Implement and Encourage Green Practices for Corporate Social Responsibility

Encourage shutting off lights, computers and printers after work hours and on weekends for further energy reductions. Work with IT to switch to laptops over desktop computers. (Laptops consume up to 90% less power.) Increase the use of teleconferencing, rather than on-site meetings and trips. Promote brown-bagging in the office to help employees reduce fat and calories to live healthier lives and reduce packaging waste, too.

CSR by FABER CASTELL

Nearly 20 years ago Faber Castell started to think ecologically and they began to plant special pines in the Brazilian desert far away from the rain forest, a place which has been thought of as uncultivable before. 10 years after the first plantings, Faber Cast ell started to cut this trees in order to make their pencils but every time they cut a tree they immediately replant a new one. So they can assure a certain stability in their wood supply without damaging the nature. Nowadays their artificially created forests have an extent of 10.000 hectares of land, provide a place to live for a huge number of different animals and are exciding even the wood demand of Faber Castell. For their ecological engagement Faber Castell also received several prices and awards