Competitor Analysis (Desktop Industry)

Presented By- Shalini gupta(2011pmb6534) Surbhi Paliwal(2011pmb6536)

Our Company Strategy

We will compete in Desktop Industry on the basis of Cost leadership strategy.

We selected this strategy because as we know, there is cut throat competition to gain the largest market share. In desktop industry branding is low and brand loyalty is also low. Differentiation is also negligible in industrys products. All top players are playing on the basis of maximum cost reduction. So to compete the competitors, will play on the cost leadership strategy.

Mission & Strategy Statement

Mission Statement: To provide customers with superb value, high quality, relevant technology, customized systems, superior service and support, and products and services that are easy to purchase and use.

Strategy Statement: To do business with its consumers one-on-one, through the phone or internet.

Company Overview

Dell Computer Corporation, incorporated in October 1987, is a computer systems company and a provider of computing products and services.

It is founded by Michael Dell on a simple concept: by selling computer systems directly to customers, we can best understand their needs and efficiently provide the most effective computing solutions to meet those needs.

Company have optimized its global supply chain to best serve global customer base, with a significant portion of our production capabilities performed by contract manufacturers.

Dell Inc. is a holding company that conducts its business worldwide through its subsidiaries.

It operate principally in one industry, and manage business in four global customer-oriented operating segments that identify as Large Enterprise, Public, Small and Medium Business, and Consumer.

Industry-Computer hardware, Computer software ,Computer systems, IT services.

Founded-Austin, Texas, US. (November 4, 1984) Founder -Michael Dell Headquarters- 1 Dell Way, Round Rock, Texas, United States Key people- Michael Dell (Chairman & CEO) Products- Desktops, ,notebooks, peripherals, servers, printers, scanners, smart phones, storages, televisions.

Revenue- US$ 62.07 billion (2012) Operating income - US$ 4.43 billion (2012) Net income- US$ 3.49 billion (2012)

Dell-Strategy

Its amazing to me that our competitors think the customer is the dealer. -Michael Dell

Sales Leader: Tops in Global Basis. BE DIRECT - DELL EASY AS DELL YOURS IS HERE. DELL PULLS YOU. POWER TO DO MORE.

Three Golden Rules of DELL: 1. Disdain inventory 2. Always listen to the customer 3. Never sell indirect.

Dell focused on providing long-term value creation through the delivery of customized solutions that make technology more efficient, more accessible, and easier to use.

Primary components of dell strategy: Direct Business Model: Lower cost, Customized system, Lower inventory, Save time.

Easy for customers to order: either log on www.dell.com or call 1-800-WWW-DELL.

Providing Efficient Enterprise SolutionsDell focused on expanding enterprise solutions and services, which include servers, networking, storage, and services. It believe opportunities for data centers, servers and storage will continue to expand and focused on providing these best value, simplification, and more open data center solutions to our customers.

Creating a Flexible Value Chain and Accelerating Online Leadership- Dell seek to profitably grow desktop business enhance the online buying experience for its customers. It has improved competitiveness through cost efficiency initiatives, which are focused on improving design, supply chain, logistics, and operating expenses to adjust to the changing dynamics of industry.

Balancing Liquidity, Profitability, and Growth DELL seek to maintain a strong balance sheet with sufficient liquidity to provide with the flexibility to respond quickly to changes in our dynamic industry. As DELL shift portfolio focus more to enterprise solutions and services, which will improve profitability, financial flexibility will allow us to make longer term investments.

DELL has following operating segmentLarge Enterprise Public Small and Medium Business ("SMB") Consumer

Notebooks

Storage Software

Server

Desktops

Swot analysis

StrengthsCustomization Price Customer Focused Technical Knowledge Strong Brand/Positioning Direct Marketing Model

WeaknessA huge range of products and components from many suppliers from various countries Dell lacked solid dealer / retailer relationships. DELL unable to switch supply. Not attracting the college student segment of the market

Tangibility

ThreatsCompetition across markets Commodity pricing (shrinking margins)

Opportunities Diversification strategy The internet also provides Dell with greater opportunities since all they have to do now is to visit Dells website to place their order or to get information. Personal computers are becoming a necessity now more than ever.

Complexity of Mgmt. New entrants to the market pose potential threats

With almost identical prices, price difference is no longer an issue for a customer.

Dell Response Profile

Dell has overcome the HP in last 2011.To gain more market share, Dell plays offensive moves. Dell has released a new line of data management products that are aimed at establishing it as a dominant player in the data centre market. The balancing act of data management hardware and software will allow Dell to compete better with rivals like HP and spin out of its computer business. Dell has been continuously launching new products or modifying existing products ever. Dell follows a strategy in times of increased competition, instead of going price cuts the company modifies the product with new features and relaunches it.

Upcoming strategy Of DELL

Now, Dell is targeting the small and medium businesses (SMB) smaller towns in India. To address the SMB market in India, Dell developed a Direct-to-Dealers strategy. It is a two pronged strategy.

Dell India is focusing on simplification of the business processes (basic areas to improve cost efficiencies) as part of its new rollout plan. It has even tied up with Tally to offer accounting solutions online.

Now, It enters in the retailing distribution also. Now, Focusing on energy efficiency to save $ 1.8m with new technology.

Dell IT cuts energy cost by 40 % with new power management plan. Introduces Dell optiplex desktop computer. So Dell wants to take bigger and bigger market share in India by modifying its products and launching new products with new technology.

Competitive Advantages

Our Company-Futuresta (tagline)

How we gain competitive advantage in market ?

Reduce the overall cost by providing:1) Establishment of small assembley units, 2) Deliver my applications based on customer requirement , 3) Virtualise my applications, 4) Enable flexible working, 5) by opening our stores for direct reaching towards our customers we work with our clients to help enhance their entire corporate application and desktop delivery models, using best of breed technologies and strategies.

What advantages we are going to offer?

Microsoft is the dominant provider of desktop computer software. Some of Microsofts competitive advantages rely upon the ubiquity of the companys products and services. Almost every business uses Microsoft Office. Specialising in application and desktop deployment and virtualisation technologies.

Human Resources Outsourcing - Enhance your employee experience and reduce costs with proven processes and innovative technology End-to-End Learning Solutions - Optimize your workforce training and development processes to drive business results. Talent Management - Cultivate a highly qualified, loyal workforce within your organization and acquire insights to drive better performance. Workforce Analytics, Reporting and Planning - real-time information for intelligent decisionmaking and increase efficiencies with HR planning systems and real-time reporting.

What our rival offering to our customer?

Dell is providing products direct to the costumer at low price. It has best supply chain management.

Dell using the direct business model and cut the retail middleman supply chain.

Its basically providing its services online or on telephone. Dell try to give its products according to the consumer needs and requirement at fairest price. And keep changing in its product according to the costumer needs changes.

What we are offering to our customer?

Reducing Costs we save customer money by providing services they want in their system. Price - price is balanced with your value. -

We are also focus towards cost by providing:Focuses on customers point of view what they want? Newness - Windows7, Cloud computing . Customization - Products or services designed for a specific customer for middle class people We creates interest, so that customer prospects ask questions and want to learn more. our value proposition opens the door so that someone might be willing to meet with us instead of blowing you off when you call or mail them for the first time.

Our firm Strategy infrastructure for Dynamic Infrastructure :- The

world is getting smaller and smarter, and businesses have to adapt more quickly than ever. With a flexible IT infrastructure, your company will improve service, reduce costs . Technology that connect with ur mind. R&D services and our USP

Superior Service Delivery :- Every day, the world is becoming more instrumented, interconnected, and intelligent. To get ahead and stay ahead businesses must harness the information from the digital world in new ways to address increasing service demands, rising costs and emerging risks.

Legal sales and accounts

Solutions through unique ways

Our USP unique feature (3Dsystem)

We can help you understand the options available. the availability of desktop and application virtualisation and thin-client technologies means that there are a wide range of deployment options available. By getting to you know you and your environment, we can help you to understand all of the choices open to you and help you to select the most appropriate tools and technologies to address your own particular set of challenges. well help you in determining the best ways to ensure your desktop and applications delivery strategies are right for your own unique set of challenges.

We provide solutions of your queries

Which features of the new operating system are going to be especially valuable to you Which of your applications are compatible with the new platform How to best address the geographic/topological constraints which exist in your estate How to gain the most benefits regarding flexible working, centralisation and control How to migrate your users personal settings and preferences

Our Inbound logistics

Raw material- we have different suppliers from all over the world which provides at low cost.

Then we do quality testing of products. and providing quality assurance to the costumer.

We have our retail stores at selected location which has specific inventory management, we provides all services to the costumer .

Customer comes to our store, and give order according to their needs and we are providing product which meet the costumer needs by giving him all information about the product (like memory info, internal components information).

We are providing desktops mainly to the educational institutes and home users and others segment also.

GLOBAL LOGISTICS INITIATIVE

To keep all business units together versus spinning them off as separate entities. Placed all logistics assets and human resources into a single line function that had full responsibility for strategy development and operational execution.

Logistic Network Setup

Logistic network includes :

a team of logistics service providers (LSPs) with proven capabilities to meet demanding expectations, and our customers. Global Logistics orchestrates these LSPs into a series of choreographed physical movements with a maniacal focus on reliability and flexibility to meet changing market and customer requirements. end-to-end supply chain due to the flexibility and responsiveness of its physical logistics network. While logistics employs a set of reflective measurements to ensure continuous improvement, it also shares several end-to-end metrics with other ISC functions such as customer fulfillment, manufacturing, and procurement. all supply chain elements stay coordinated and focused on their mutual objectives: to maximize customer satisfaction, reduce costs, and generate revenue

SUPPLIER AND OUR RELATIONSHIP

Superior product and service quality

The global supply chain management syaytem

Reengineering of business processes, and IT integration.

a dominant web presence,

customer satisfacti on

Our Supply Chain Management provides

focus on end-to-end execution Increase the productivity

High speed.

Our value proposition based on effectively balancing cash, cost savings, and customer satisfaction.

Out bound logistics

We have proper distribution channel have strong relationship with retailers and suppliers.

A product can reach to the costumer through the proper channel distribution. We have retail stores which has specific inventory and according to the costumer needs providing him product.

At retail stores assembling is done. Will provide final product in maximum 5-6 hours. Provide after sale service.

Out bound logistics

Marketing and sales

Our procurement activities are :-

manages the entire procurement process via e-commerce from the point of business development to daily operations and integrates with all leading financial and point-of-sale software products. The systems reliability and capacity for handling highvolume activities, along with the incorporation of a fullfunction accounting backbone in an enterprise-wide paperless environment,

Technology that we used in marketing and sales :-

The system expands to incorporate modules for inventory, purchasing, retail, bar coding, menu and recipe analysis and nutritional analysis The new Web-based version of MMS is available as a stand-alone system or via Application Server Provider (ASP)

HRM activities that we used in our industry :

Retail: Full open-to-buy functionality. Allows you to build and maintain budgets, create bar code tags and calculate sales prices for each item. Reduces errors and saves time in counting and reordering. designed to improve productivity and cash flow while reducing labor costs and waste.

Services
We provides our customer : Branding Standard product at cheaper cost Retail stores customer need and desire is analyzed Discount when buy in bulk

Technology that we used in our services are:

Assembled the system according to the customer need of ram and features etc.

Online solution of customer problem anywhere anytime access Introduce tech concierge 30 days free trial

HRM activities that we used in our services are:

for those times when more touch than tech is required, our highly trained, multilingual global staff is more than qualified to assist. Our solutions are designed to automate and streamline HR processes and put transactions at your employees' fingertips. The end result is intelligent interactions that improve workplace satisfaction and drive improved productivity for your employees, managers and retained HR staffall guided by your HR organization, newly liberated to focus on developing strategy that brings real value to your business We can assist your enterprise with contact center management, benefits, payroll and employee data management, all delivered through a state-of-the-art self-service portal that delivers the right mix of high tech and high touch services, around the clock and around the globe.