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Airbus - Boeing
Airbus-subsidiary
of EADS,European aerospace company founded in 1970 Revenue-US $57 billion. Manufacturer of the world's largest airliner, the A380.
Boeing-founded in
1916 by William E. Boeing in Seattle, Washington. Revenue-US$ 64.306 billion largest global aircraft manufacturers by revenue, orders and deliveries.
Boeing747-First flown commercially in 1970 Nickname-Jumbo Jet, or Queen of the Skies 416 passengers Cost-US$228260 million Range-13,450 km Speed-920 km/h 1,418 units sold
Cost-US$375.3 million
Range-15,200 km Speed-900 km/h As of Oct 2011 236 firm orders for the A380, of which 58 have been delivered.
SWOT analysis-Airbus
Strengths:
Opportunities:
support from European Union Wide range of models-twin engine mid sized to four engine gigantic sizes
Weakness:
rise in demand for air travel. Demand for more transcontinental flights with more capacity. Threats: Boeing Airline Disasters, Terrorism, increase in aviation fuel prices
SWOT analysis-Boeing
o
strong brand name in commercial airlines. production of new low cost aircrafts. Americas largest exporter. weakness: high R&D costs. delays due to suppliers & manufacturers
Strengths:
Opportunities:
increase in air travel innovative concepts for attracting customers Asian market growth for defence & commercial aircrafts Threats: Airbus increase in jet fuel prices,slow down in aviation market
Political factors: Liberalization of travels between EU and US . The tension between Middle East and US, gives a slightly higher preference to a non US manufacturer and Airbus is an automatic choice.
Economic factors: Oil price Increase can decrease demand. terrorist attacks, wars could affect the economy.
Social factors: Change in the life style of people increased air travel. Luxurious mode of air travel by people.
Technological factors: More Fuel efficient engines for longer range. Carbon Fibre used in Construction of the body. Technological advancements to reduce CO2 emission and Noise generated.
PEST analysis-Boeing
Political factors: The US Govt &(FAA) influence the air transport. Regulations by the US & European govts proves to be a major force for orders for new aircraft and engines.
Economic factors: Aircraft manufacturers rely heavily on subsidies. Fuel costs, Risk of terrorism
Social factors:
Anti-US feelings due to recent Iraq & middle east wars affected on Boeing's sales .
Technological factors:
The supersonic transport. using computer technology to build a prototype-cost effective. Use of lighter materials.
They have market share of 51.2% They introduced B747 jumbo jet in 1970 Monopolist in the market of jumbo jet aircraft till 2000. B747 had earned the company $20 billion in profit for last 30 years. Use mobile defense strategy-the products includes :Commercial airliners Military aircraft Munitions Space systems Computer services
Airbus as challenger
Market share of 44.3%. Only competitor to Boeing in commercial aircraft segment. Use frontal attack to challenge B747. Came up with A380 to challenge B747 in 400+ seat jumbo jet aircraft segment Added extra features to A380spa,bar, casino.
Reduced operating cost per seat. Current Customer Database management Production efficiency Relationship marketing myopia
Relationship seekers Relationship exploiters Loyal buyers Arms length transactional buyers
Thank you