Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
1 /48
2 /48
About Harra
K Maheshkumar Industries Ltd. (Hasejaa group of companies), manufacturer of HARRA brand of Ready to Stitch ladies dress materials.
Founded in 1988.
Mahendra Prabhudas Bajaj is the Director (Marketing and Business Development) for Hasejaa group of companies.
Timeline
1988 - Founding of Hasejaa group of Companies. 1989 - Establishment of Brand Hasejaa. 2002 - Laid Foundation for infrastructure through K. Mahesh Kumar Capital Consultant Pvt. Ltd. 2005 - Establishing of Brand Harra. 2006 - Launch of First EBO at Gallops Mall, Ahmadabad. 2008 - Introduction of Hara KBC.
4 /48
Brands
5 /48
Mission
Our core philosophy is to contribute towards quality of life, aspiration and all lifestyle wants and needs of contemporary Global Consuners beyond geographical temtories
6 /48
Vision
Offer information and Value.
Understanding Customers Requirements. Design & Manufacture a complete range of world class products & Deliver World Class Expenses. Align Business Opportunities with the objective of Nation Building.
7
Values
Responsibility. Understanding Excellence Integrity
Caring
8 /48
Collection
9 /48
Types of Ownerships
10 /48
Harra Exclusive Outlet 1, Samir Complex Opp. Choice Restaurant, Municipal Mkt., Nr. Swastik Cross Road, C.G.Road, Ahmedabad
Started on: 2nd Nov., 2009 Type of Ownership: Franchisee Store Location: Ground(For HARRA)
First (For Harra KBC)
Area: Approx. 300 Sqmt SKU: Approx. 800 Sqmt Footfall: Approx. 15-20 per day Layout made by: Own No of Staffs: 1+2 persons Collections: Casual, Party, Designers Price Range: 475/- to 3500/-rs
12 /48
Continue..
Inventory Style: Hanger, Shelf, Mannequins, Glass table Designers: In house Designers Promotional Scheme: SMS, Leaflets, Sponsorships, Sale promotion, kitty parties, Event Organizers, Fashion show, Exhibitions Replenishment Scheme: Every 3rd day New Arrival comes to the store Technology Used: Internet, Genesis SCM: In house designing, Production, Retailing etc Information Provider: Amit Pal Singh
13 /48
Store Pictures
14 /48
Continue..
15 /48
Store Video
16 /48
Continue..
Inventory Style: Hanger, Shelf, Mannequins, Glass table
Designers: In house Designers Promotional Scheme: SMS Replenishment Scheme: In 15 days. Technology Used: Internet, Genesis
Store Pictures
19 /48
Continue..
Inventory Style: Hanger, Shelf, Mannequins, Glass table
Store Pictures
22 /48
Continue..
23 /48
Store Video
24 /48
HEAD OFFICE
HASEJAA HOUSE Opp. Maskati Market, Sakar Bazar, Kalupur, Ahmedabad-380002. guj.
25 /48
Technology Used
Bar Code RFID (In progress) Genesis
26 /48
SCM
According to the demand of store they uses their own transportation/private transportations. For monitoring the demand they using Genesis ERP software
27 /48
SCM Process
28 /48
SCM Process
29 /48
Local
Own Transportation Chota hathi
Outside
private transportati on
Store
Continue..
Raw material from mills
Warehouse Craftsmen
Store
Customer
31 /48
Process of Logistics
32 /48
Promotional Schemes
SMS Leaflets
Sponsorship
Sale Promotion Activity
Kitty Parties
Event Organizers
Fashion Shows
Exhibitions
33 /48
http://www.fibre2fashion.com//newsdetails.aspx
34 /48 /4
Kid Studio
35 /48
Introduction
Kid Studio has an exclusive range of essentials for the Newborn baby upto the age of 12 months. This comprehensive range of Baby Clothing and Accessories is made out of the finest 100% cotton and tailored for maximum comfort.
Kid studio is a registered trademark of Sanskrut Baby Products Private Ltd. The Company was incorporated in 1994 and has recently had the distinction of being the Second runner up in the category - Retail at the Emerging India Awards 2008, held in London in July 08. CNBC TV18 and ICICI Bank had initiated these awards to felicitate SMEs who had made their mark in different categories in India. A total of 300,000 companies registered for the awards. Of them, 33 companies were short listed for the final round by CRISIL ratings.
37 /48
Companys Mission
38 /48
39 /48
Continue
Baby clothing is available as Basic Wear which has zablas, leggings, vests, frocks and shorts, Night Wear category which comprises of snap-suits and rompers & snoozie sack, Feed time has bibs and burp cloths, Bath time has wash cloths and towels, Winter wear has apparel in cotton fleece and thermals. Reusable cloth diapers, and those with plastic lining are also available. The Accessories category has items like mittens, booties and caps. Carry mats to conveniently carry the baby around, Layette for that soft inner wear for the baby, and Gift boxes complete the range.
40 /48
Toys
Kid Studio offers such toys which are educational as well as colorful which make your baby gets all the attention and be happy.
41 /48
The garments from the warehouse are supplied to the store in a tempo leased from third party. The centralized manufacturing of the garments is done in Ahmedabad itself.
The garments are then supplied to different locations all over India.
42 /48
Continue
43 /48
Continue
The collections are changed in a Mainly the year in 2 seasons: colours are light Dec/ Jan Winter colours like Pink, collection and Blue, Yellow and July/August white. Summer Collection. The regular wear of the in-house production of the firm remains the same round the year, except some minor colour changes.
44 /48
Store Locations
Kid studio, is also available at chain stores such as Kid Studio , Shoppers Stop, Pantaloons, Spencer's, Reliance Retail and Central as well as established Multi-brand outlets across the country.
45 /48
47 /48
THANK YOU!!
48 /48