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  • Women in Advertising 111

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    Turkapally Yashwanth Kumar
    81 visualizzazioni19 pagine
    The document discusses the portrayal of women in advertising over time from the 1950s to present. It examines how women have traditionally been portrayed as stereotypes, such as homemakers, victims, and sexual objects [Section 1]. However, their roles have expanded as women have gained more independence and career opportunities [Section 2]. Advertisements are now starting to showcase women in a variety of less stereotypical roles. The dynamics of how women are depicted are changing as marketers recognize women's growing purchasing power and status in society [Section 3].

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    The document discusses the portrayal of women in advertising over time from the 1950s to present. It examines how women have traditionally been portrayed as stereotypes, such as homemakers, victims, and sexual objects [Section 1]. However, their roles have expanded as women have gained more independence and career opportunities [Section 2]. Advertisements are now starting to showcase women in a variety of less stereotypical roles. The dynamics of how women are depicted are changing as marketers recognize women's growing purchasing power and status in society [Section 3].

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    81 visualizzazioni19 pagine

    Women in Advertising 111

    Caricato da

    Turkapally Yashwanth Kumar
    The document discusses the portrayal of women in advertising over time from the 1950s to present. It examines how women have traditionally been portrayed as stereotypes, such as homemakers, victims, and sexual objects [Section 1]. However, their roles have expanded as women have gained more independence and career opportunities [Section 2]. Advertisements are now starting to showcase women in a variety of less stereotypical roles. The dynamics of how women are depicted are changing as marketers recognize women's growing purchasing power and status in society [Section 3].

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 19

    WOMEN IN ADVERTISING

    By Y.Shanthi

    ICFAI BOOKS
    EDITED BY

    DIVYA NIGAM JYOTSNA JHA

    NO. OF PAGES PRICE

    179 650

    ADVERTISEMENT

    CONTEXT
    SECTION 1 GENDER PORTRAYALS SECTION 2 NEW WOMNEN

    SECTION 3
    CHANGING DYNAMICS

    Section 1

    Gender portrayals

    Seeing through soft sell


    This article studies the underlying messages in the stereotypical portrayals of women in advertising, and its impact on the way women are perceived in society.

    Advertisement not only tells how women are but also tells how they should be. Reinforcing Social Stereotypes Creation Of Unhealthy Obsessions Beyond The Gloss And Glamour

    Happy victims
    The Construction Of Women In Advertising The Eroticization Of Violence

    Today in advertisement all over the world, women


    continue to be portrayed as HAPPY VICTIMS BEAUTIFUL CORPSES EROTIC OBJECTS

    A COMPARTION BETWEEN WESTERN AND ASIAN PERSPECTIVE


    The Portrayal Of Women In Asian Advertising China Singapore Japan India Western Asia

    The Portrayal Of Women In Western Advertising US Europe

    Portrayal of women in Indian advertisement


    Indian advertisement either treat women as objects to lure male consumers, or show her as a dependent and domestic servant.

    Women have long grown out of this profile, and our


    advertisement need to catch up faster.

    Gender representation in tobacco and alcohol advertising


    It discusses the portrayal of women in tobacco and alcohol advertising.
    Advertisement represents value of age, class, representation of race, sexual orientation, fashion, health and disease, drugs, fetishism, exoticism and colonialism

    How advertisements exploit women


    Derogatory representation of women in the advertising media is more a social, cultural and economic problem than purely a physical one.
    Women work ,men appraisal.

    Section 2

    New women

    Womens ad lib
    Liberalization of women status. Home-server to CEO of HOME.

    Joint to nuclear families.

    Indian women in advertising: changing phases


    The involvement of women in todays advertising industry is increasing at a very fast pace irrespective of the product.
    Comparing the different phases that women have traveled in the realm of advertising from the 1950s till date.

    (1)

    (2)

    The Indian women: Entering new domain in advertising


    Explains the changing role of the Indian woman in advertising. Docile-Homemaker to more confident, decisive and self-assertive individual. The Beginning Ma-Beti-Bahu Ads Women in commercials In the driving Seat

    Section 3

    Changing Dynamics

    Looking beyond the stereotypes


    Behavioral patterns
    MEN MUSCULINE DOMINANT STRONG AGGRESSIVE INTELLIGENT WEAK SUBMISSIVE EMOTIONAL COMMUNICATIVE WOMEN FEMININE

    Can also be shown


    CARS/TECHNOLOGY GETTING DRUNK MULTIPLE PARTNER SHOPPING/ MAKEUP SOCIAL DRINKING COMMITTED RELATIONSHIPS

    Marketing and the New Indian Women


    Enhanced status of women and the portrayal of her liberation and advertisements. Women's are considered as emerging new customer. As women play a crucial role in, 1. 53% of corporate purchase 2. 58% of whole sale 3. 91% of house holds 4. 94% of furniture 5. 80% of home decorations 6. 68% of new cars.etc

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