ICQ Confidential

ICQ Confidential

Agenda
About ICQ ICQ Milestones ICQ The Company Mail.ru Group ICQ in Numbers ICQ in Germany ICQ Strategy
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ICQ Confidential

About ICQ
The popular instant messaging pioneer. Created in 1996 by the Israeli-based company Mirabilis. Provides a full range of communication tools for mobile phones, tablets, PC, Mac and Web. A global online community. Owned today by Mail.ru Group.
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ICQ Confidential

ICQ Milestones

ICQ The company

ICQ Employees - Duration of employment

ICQ Confidential

ICQ Management demographics:

18% 28% 1 year 45% 55% Man Woman

1-3 years 24%

30% 3-5 years 5+ years

ICQ-sponsored professional courses:

Design patterns 23% 23% Java scripts

Product Management
11% UX 15% 8% Dev for iOS Dev for Android 9% Management Course

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ICQ The company

Fun in the Office!

ICQ Confidential

Mail.ru Group
Acquired ICQ in 2011 Synched products - ICQ users can now add friends from Mail.ru agent and vice versa (in addition to Facebook, Google Talk, VZ and other) Distributes ICQ in Russian speaking Countries

ICQ Confidential

Mail.ru Group Services

ICQ Confidential

ICQ in Numbers

* ICQ internal data 2012 9

ICQ Confidential

Germany 2012

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ICQ in Germany (PC clients & services)

3.6 Million unique monthly users ** 2 Million unique daily users * An average user spends 4.5 hours per day, sending 75 messages to 90 friends 70% of ICQs core group is 14-29 years old*
Data by: *ICQ Data Analysys November 2011 **AGOF - November 2011
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ICQ Product in Germany

There are 4 different versions of ICQ in Germany, which are distinguishable through their contents and skins.

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ICQ Product (generic ICQ)

Generic ICQ: The original (green)

version of ICQ is under complete

control of ICQ, but also prominently integrates ProSieben contents into ICQ Zones.

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ICQ Co-Branded Product

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ICQ Confidential

ICQ Co-Branded Product

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ICQ Confidential

ICQ Co-Branded Product

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ICQ & ProSiebenSat1. Digital

ProSiebenSat1. Digital is our Local Stratetic Partner in Germany and Switzerland since September 2005 SevenOne Media Austria (Puls4) since November 2007 ProSiebenSat1. Digital launches customized, co branded versions of the ICQ clients including the respective Welcome Screen (Zones) with premium contents (e.g. video). ProSiebenSat1. Digital is our marketing and media partner in D-A-CH
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ICQ Confidential

ICQ & SevenOne Media

SevenOne Media is the exclusive reseller of all ICQ advertising properties in D-A-CH ICQ Media - Standard Formats:

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ICQ & SevenOne Media

ICQ Media - Special Formats:

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ICQ Strategy

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ICQ Vision
Enable our users : Free unlimited and enjoyable rich communication experience with everybody, everywhere

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ICQ Confidential

Free download, no ads, free SMS & calls

FREE

*coming soon
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ICQ Confidential

Unlimited
Any device, any platform , anywhere
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Enjoyable
Personalization, self-expression, sharing
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ICQ Confidential

Rich Communication
Exchange files and locations, video chat

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ICQ Confidential

Experience
Intuitive, fun and optimized to platform
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ICQ Confidential

With everybody
ICQ friends, phone, IM and social network

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ICQ Confidential

Everywhere
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ICQ Strategy
Mobile is ICQ's key user growth Wide platforms reach to enable crossdevice interoperability and simultaneous access

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ICQ Optimized for Mobile

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ICQ Smartphone Reach

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ICQ Featured Phone Reach

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ICQ Desktop Reach

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ICQ Web Reach

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ICQ Cross-Device Interoperability

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ICQ Simultaneous Access

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Thank you
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