A comprehensive study of Product Development, Promotion and Retail in Apple Inc.

Internship At Macintel Solutions Project Guide- Prof S. Banerjee Presentation By Pranay Parwal Room 14 Roll 282

MACINTEL SOLUTIONS deals primarily with the State-of theArt APPLE Computers Sales and Service. They are the Oldest Sales and Service provider of Apples consumer electronics and softwares in Eastern India They have a very large client base,which covers all the major Pre Press Clients in and around Kolkata, Major Advertising Agencies like O&M, Newspapers houses like Anand Bazar Patrika, Corporates like Infosys, Educational Institutions like IIT Kharagpur, TV/Media Channels like Star Anand, and also renowned doctors are using Apple with OsirX software.

Apple Inc., formerly known as Apple Computers Inc., is an American company founded on April 1st , 1976. Its main business activities include designing and selling of Computer Software Consumer Electronics Personal Computers

Hardware Macintosh line of computers iPod iPhone iPad

Software Mac OS X operating system iTunes media browser iLife suite of multimedia and creativity sotware iWork suite of productivity software Aperture, a professional photography package Final Cut Studio, a suite of professional audio and film-industry software products Logic Studio, a suite of music production tools the Safari web browser iOS, a mobile operating system

Apple Inc was effectively formed on 1st April 1976, with the release of the Apple I Founders are Steve Jobs and Steve Wozniak It was incorporated the company on January 3, 1977 Responsible for the creation of the Personal Computer market through the Apple I, Apple II and Macintosh Changed the lifestyle of people over the past decade through the iPod, iPhone and iPad.

Strengths iTunes Music Store is a excellent source of revenue, especially with the iPod and the accessibility on Windows platform. Apple Computer are expert in Developing own software and hardware. Apples niche audience provides the company with some lagging from the direct price competition.[sky] Giving a face-lift to desktop and notebook lines.

Weakness Weak relationship with Intel and Microsoft. Weak presence in business arena. The product life cycle of Apple products are very small for that reasons revenues are more depend on launch of new products and services. Weak presence in markets other than education and publishing. Slow turn around on high demand products

Opportunities
Increase in worms and viruses on PCs so the antivirus solution can be developed by Apple The ties of apple other companies are weak, Apple can develop good relationship for joint ventures Downloadable music and MP3 players are highly marketable. The laptop market growth is high; Apple Computers should focus to develop new models to cater the need of customers.

Threats
Companies not seeing Apple as compatible with their software. Apple facing strong competition from Dell, HP, Sony and Toshiba in laptop segment. Downloading free music from other online source without paying cost is common it may impact the iTunes sales. Apple software, Cell phone and hardware are expensive as compared to other competitors such as Dell.

According to Gartner's report, Apple surged into third place in the U.S. market, up from fifth place a year ago Main Rivals are Dell, HP, Acer, Sony and Toshiba

Android continues to lead in the smartphone category with 44 percent of all smartphones compared to Apple's 27 percent, but in terms of ability to make money off the handsets, the industry has a clear leader.

Learning from past mistakes Incremental design improvements Improving on current technology Innovative products introduced1. iPod 2. iPhone 3. iPad 4. iTunes