Print

media is one of the oldest and basic forms of mass communication. It includes newspapers, weeklies , magazines, monthlies and other forms of printed journals.

 Printing

technology came to India in 1556. It was the Jesuit priests who brought this technology to our country. The first book printed in India was in Portuguese language in Old Goa. It was Doctrine Christa by St. Francis Xavier

 The

first language newspaper in India was started in Kannada language, the Kannada Samachar newspaper published by an Indian was also launched from Calcutta , The Bengali Gazette by Gangadhar Bhattacharjee in 1816. The Gujarati daily Mumbai Samachar published from Mumbai is the oldest existing newspaper not only in India but also in Asia. It was established in 1822.

International newspapers

Weekly newspapers

Newspapers

National newspaper

Local newspaper

Art magazines News magazines

Teen magazinesMagazine Computer Men's magazines magazines Women's magazines Music magazines Business magazines

Business magazines History magazines Humor magazines

Books

Middle Ages Manuscripts

Newsletters

Brochures

Posters

Bennett, Coleman & Co. Ltd. Dainik Jagran Ltd HT Media Ltd. Indian Express Group India times Indo Bonito Multinational Ltd Info media 18 Ltd Outlook Group Scenario Media Ltd Sundaram Multi Pap Ltd Kasturi & Sons Ltd Guangzhou Daily Newspaper Group Ramoji group News Corporation The Washington Post Company Gruppo Editoriale L'Espresso

 Government

of India in June 2002 had decided to allow 26 percent FDI in news and current affairs Technical and medical publications allowed a higher FDI of 74 per cent The pre-conditions to FDI in print media would be: At least three-fourth of the board of a print media company with FDI must be Indians. All key editorial posts must also lie with resident Indians. Any print media company wishing to change its share-holding pattern must get prior government approval

The Opportunity of FDI target younger, more educated population, especially in small-town India, feel experts. Create strong marketing and distribution Initial Euphoria of FDI expect some action snag the best partners The Flip Side of FDI Strongly voicing protests foreign forces might begin dominating Will impose their own agenda

 Strengths

The strengths component looks at the internal workings of an organization in terms of positive attributes and assets. For example, some media outlets may cite their online presence, high online and print advertisement rates, an experienced and passionate writing staff, a large contact database and a sustainable financial operating model.

 Weaknesses

at the internal components of an organization in terms of flaws and limitations. For example, some media outlets may cite an ill-defined or biased brand, weak newspaper sales, high staff turnover, high overhead, expensive legacy costs or outdated publishing software and equipment.

 Opportunities

at the external atmosphere of an organization, i.e., local and distant factors that lead to growth or further development would identify those opportunities for improvement. For example, media outlets may cite a large market, unused office space, upcoming training seminars, an increased amount of local or national news, a growing economy, a fragmented cable news market, less competitors or high barriers for entering the media industry.

 Threats The

threats part of a SWOT analysis also looks at the external atmosphere of an organization in terms of local and distant factors that could possibly cause a decline or harm to the organization. the media outlet identifies those threats that could harm its growth or the status quo. For example, media outlets may cite an increase in the amount of free content, rapidly changing technology and distribution methods, decreased public interest in news, an increase in the cost of production or an increase in the number of media outlets

 more

flexible than other media a transcendental approach the economical initiative in consumer society and the political initiative in civil society Corresponds audio-visual media to economical initiatives

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