Systems Analysis of:

CHOCKTREE AND SONS LTD.

Presented by: Darren Mansfield & Tyron Mansfield Date: 18 February 2012

Contents
Introduction

Background
Industry Overview
Specialty Manufacturers

Raw Material

Ceramic Industry Massproducing Manufacturers

Customer s

Introduction
Company Overview
Chocktree established in 1780 130 years in specialist ceramics industry 100 employees Boasts impressive client base, including the Royal Family Still a family owned business steeped in tradition

Problem Situation
Primary Problem Improve profitability and possibly turnover given current production process

Secondary Problem

Explore the feasibility of mass production using current facilities

Introduction
A Systems Perspective: Root Definition of Chocktree
Customers Actors Performance Environment Transformation Owner Weltanschauung Nature
Buyers of specialty crockery

Chocktree family, ceramic raw material, money, production line Quality control Specialist target market, skilled labour, wage demands Pottery Chocktree Family Static Open System

Overall Structure
Chocktree as an Open System:
Market Needs

Market System
Desired Market Products

Selling System Business Planning and Control System

Sales Targets

Product Specifications

R&D System

Feasibility

Required Output

Producin g System

Corporate Structure
Business Planning and Control System:
Sir Charles Chocktree (Managing Director)

Joseph Franks (Finance Director)

Accounts

Anne Chocktree (Personnel Director)

Mathew Chocktree (Technical Director)

Harold Williams (Marketing Director)

Productio n Manager

Laborator y Manager

Promotions Manager (Samuel Chocktree)

Sales Manager

Chief Inspector

Forming Supervisor

Distribution Manager

Market System
Develop Market System:
Verbal Communications System Product Specialty Market

Promotions System

Design, Control & Implementation

Advertising System
1

R & D System
Research & Development System:
Design System
New Design

Market System

Evaluation System

Approved Design & Process

Producing & Planning System

New Process

Technological Improvements System

Producing System
Machinery & Equipment System:
Demand & Availability of Raw Materials

Producing & Planning System

Manufacturing Schedule

Production Statistics

Maintenance System

Supplier System

Machinery & Equipment System

Product/Machine

Specifications

Order Form

Storage System Distribution System

Quality System

Selling System
Selling System:
Distribution System

Sales System

Target & Demand

Customer System

Problem Systems
1. Machinery and Equipment System:
Preparation Forming Raw Materia l Raw Material Inspection

Store

Forming

First Firing and Glaze

Inspection (100%)

Forming

Finishing Decoration Decoration Decoration Final Glaze Final Firing Inspectio n (100%) Store

Distribution

Conceptualisation
1. Machinery and Equipment System:
Preparation Forming Raw Materia l Raw Material Inspection

Store

Forming

First Firing and Glaze

Forming

Finishing
Decoration Store Distribution 100% Inspectio n Final Firing Final Glaze Decoration Decoration

Comparison
1. Machinery and Equipment System:
Preparation Forming Raw Materia l Raw Material Inspection

Store

Forming

First Firing and Glaze

Inspection (100%)

Forming

Finishing Decoration Decoration Decoration Final Glaze Final Firing Inspectio n (100%) Store

Distribution

Neural Network VS PID Control

1

Problem Systems
2. Advertising System

Conceptualisation
2. Advertising System

Comparison
2. Advertising System

Selection & Design

Impose changes to Production Line in order of assumed least cost: 1. Remove the intermediate inspection bay

2. Place Raw Material Inspection before the forming process

3. Eliminate excess motion by placing line in U shape 4. Further research into: a. Optimise the Finishing line based on the production data OR b. Apply Neural Network Programming

Implementation