A brand is a name, term, design, or symbol (or combination) that identifies a business or organization and its products.

The ability to develop brand vision and to engage your target market is the effective brand strategy, together with excellence in designing an integrated marketing mix to bring this to life. Great brand plans bring all these elements, and more, together to help communicate how equity will be built and protected.

Branding should be simple The most popular brands in the world have very simple, easy to remember logos. Branding is a process that is used by the businesses to enhance their product image Create or Improves the image. High quality of manufactured goods.

1) Product dies but a good brand doesnt: The first T-model is no more but the brand TISSOT' is still alive. That was launched some where in 1853 is still alive although they have changed the product. 2) Sales or Market share: A brand generates familiarity and trust and hence leads to greater sales. 3) Premium price: Because of the trust the brand generated, you can charge extra price and people are willing to pay for that. 4 Differentiation : Creating a brand is nothing but creating a strong association. And this association clearly differentiates your product from the rest.

Expensive :Certain costs arise in branding. For branding to be effective, the maximum number of potential customers must be exposed to it. This costs money. Increases price of the product: Manufacturers spend a huge sum of money on promotion. These costs are include in price of the product. Confuses the buyer :people often get confused between brands and forget to think about the quality.

 Trade name identifies the company or a division of a particular corporation the legal name a company uses when it does business. Ex: Kelloggs,hp, Xerox
Also called a corporate brand.

 Brand mark the part of the brand that is a symbol or brand name it may include distinctive coloring or lettering. It usually is not spoken. Eg toyota ray ban

 Trade mark a brand name, brand mark, trade name, trade character, or a combination of these that is given legal protection by the federal government.

Packaging is the science of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. A label is a piece of paper, polymer, cloth, metal, affixed to a container or article, on which is printed a legend, information concerning the product, addresses, etc. A label may also be printed directly on the container or article. Labels have many uses: product identification, name tags, advertising, warnings, and other communication.

1. It is a social service to customers who very often do not known anything about the product's characteristics features. False claims are prevented by using labels. 2. Avoids price variations by publishing the prices on the label. 3. Helps advertising activity of the organization. 4. It is a guarantee for the standard of the product. Hence it raises the prestige of the product and the manufacturer

Differentiation While it may a new product must be unique, differentiating (versus the competition) in an extremely clear, visibleand ideally leads to success. Reassurance for new product packaging is providing shoppers the key reassurances they need to make a new purchase. Versioning A third challenge for new product packaging is what we call versioning, which refers to working effectively within a larger brand family.

Physical protection The objects enclosed in the package may require protection from, shock, vibration, electrostatic discharge, compression, temperature, etc. Barrier protection A barrier from oxygen, water vapor, dust, etc., is often required. Marketing The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package graphic design and physical design.

Fragile

Keep away from water Centre of gravity Clamp as indicated

Do not use hand hooks This way up Keep away from sunlight

Do not clamp as indicated

Aluminium Foil Cartons Flexible Plastic Laminate Pouches Multi-wall Paper Bags/Sacks Insulation Material Laminated Paper/Sacks