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Minahil Dahri (6858) Aysha Mahmood (7087) Sara Saleem (7086) Amyna Nasruddin(6281) Hiba Hussain (6806) Falak Naz Saya (6392) Sadiq Rajani (6609)
RATING
FAVOURABL E THREAT OF NEW ENTRANTS BARGAINING POWER OF BUYERS THREAT OF SUBSTITUTES BARGAINING POWER OF SUPPLIERS INTENSITY OF RIVALRY AMONG COMPETITORS TOTAL 3 MODERATE 2 UNFAVOURA BLE 7 REMARKS UNFAVOURABLE
FAVOURABLE
UNFAVOURABLE
FAVOURABLE
MODERATE
16
18
P
THREAT OF NEW ENTRANTS
S
-
Generic Strategies
IE Matrix
Space Matrix
Grand Matrix
Strategies
Concentrated Diversification Market Development Product Development Backward integration Market penetration Horizontal integration Can introduce low priced good quality precuts to the people ho prefer low priced spices Explore different untapped foreign markets and export NFL spices. Differentiate your product from the competitors and develop new products according to the regional tastes Achieve self sufficiency in raw materials production Penetrate existing market by increasing promotional efforts and by introducing new SKUs Can acquire small businesses that are more close to current product category
Strategic Alternatives expand exports in introduce Africa low price and spices Europe TA S AS TAS AS 3 ---2 4 3 1 4 4 4 4 0.36 ---0.16 0.2 0.15 0.02 0.2 0.28 0.28 0.16 4 ---3 4 3 3 4 4 2 4 0.48 ---0.24 0.2 0.15 0.06 0.2 0.28 0.14 0.16 Expand exports in Africa and Europe AS 4 TAS 0.4
Critical Success Factors Opportunities Growth in food sector Untapped markets both domestically and internationally Pakistan's population is increasing at a rate of 2.2% Growing demand of ready to cook research centers low industry concentration being a staple food, demand for spices remains through out the year demand for more spicer food especially in Karachi Threats Decreasing per capita
Weight
Weight
0.1
0.12 0.1 0.08 0.05 0.05 0.02 0.05 0.07 0.07 0.04
0.15
0.6
0.6
---1 3 3
---3 4 4
QSPM
4 ---4
0.28 ---0.32
4 ---2
0.28 ---0.16
---2 2
2 4 ---2
---0.02 0.06
0.1 0.2 ---0.04
---2 4
4 4 ---4
---0.02 0.12
0.2 0.2 ---0.08
0.05
0.03 0.15 0.03 0.08 1
3
2 ---2 ----
0.15
0.05 ---0.05 ---2.19
3
3 ---3 ----
0.15
0.08 ---0.08 ---2.27
SUBTOTAL
2.23
2.53
4.42
4.8
Objectives
Measures
Targets
Initiatives
To increase profitability
By keeping expenses low and by increasing sales in the selected international markets
At least 20% increase in Investing in international liquidity ratio by next distribution network financial year. Increase in ROI by 15% in the same period Capture at least 20% of the unbranded spice market by the year end Customer Loyalty Programs Participating in awareness campaigns to educate customers about contaminated loose spices.
Customer
- Attract and retain more customers - awareness about unhygienic loose spices -Number of Sales
Business Scorecard
Internal
Feedback from customers regarding product quality Track number of returned orders/purchases Time taken between order placement and order delivery
Zero Defect Policy Reduce time between order placement and delivery by 20% in one year
Follow six sigma quality control Use computerized software that simplifies order handling
Learning
Continuous training and development,,R&D ,encourage innovation and promotion of new ideas, increase friendly and strategy supportive culture.
Employees participation in the management decisions, Team work spirit, Employees level of knowledge