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BUSINESS COMMUNICATION - II
25-03-2012
Introduction to Negotiation
Negotiation: It is the process of working together to arrive at a mutually acceptable resolution. We negotiate with our parents, to senior managers usually to express our point of view. Involves: Parties (two or more) Issues, transactions, contracts, deals Human interaction Decision making
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Types of Negotiation
Distributive Negotiation It is when two (or more) parties are trying to claim the maximum amount of value for themselves. (e.g..) Like going to a shop and gaining the maximum advantage. Integrative Negotiation It is often referred to as 'win-win' and typically entails two or more issues to be negotiated. (e.g..) Company is offering a discount on a product and gaining larger market share.
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The advocate's approach A third person will usually negotiate in behalf of the concerned person. This negotiation always ends in win-lose situation. Both the parties fight for their maximum share. (e.g..) The happenings in the court. Accommodating Avoiding Collaborating Competing Compromising
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Barriers to negotiations
Die hard negotiators.
Lack of trust. Lack of information. Cultural and gender differences. Communication problems.
No satisfaction.
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7 Pillars of Negotiation
Relationship Interests Creativity Fairness Commitment Communication BATNA (Best alternative to a negotiated agreement)
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BATNA..?
BATNA : The best alternative to a negotiated agreement. It is the course of action that will be taken by a party if the current negotiation fails and an agreement cannot be reached. (e.g..) We go for an electronic shop in Palika Bazaar, we argue for a music system of Bosch, when it fails we go for Sony.
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Factors to be consider
The cost Alternatives Feasibility Impact Consequences Information
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Stages of Negotiation
PREPATION
PROPOSAL
DEBATING
BARGAINING
CLOSING
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Negotiation Etiquette
Communicate your own strength Pick the right moment Be fair and objective Listen attentively, ask questions, repeat and summaries Visualize your arguments Use clever phrases
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Questions..
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