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NAFTA
RIA between Canada, Mexico and USA (1994) Liberalization of trade and investment flows Gradual reduction of trade tariffs, Complete eradication by 2008
Economical
Free competition, improved FDI opportunities and ease of market access by small-medium enterprises Phase-out of tariffs, unbiased cost benefits for all participants 1. Consumers perspective: better price 2. Enterprises perspective: higher profit margin 32.3% of USAs export goes to Canada and Mexico (2011) From 1993 to 2010; 218% increase on total merchandise trade FDI from USA to Canada and Mexico; 75% growth from 2003 to 2009 (624 bil.)
Siemens AG
High Quality Engineer and Export-orientation Present in more than 190 countries Energy / Healthcare / Industry / Infrastructure & Cities USA: the single largest market Siemens Energy: major and thriving profit generator Innovation, Economies of Scale and Complete Package of Services
Peter Lscher
International Strategy
14%
40%
Industory Sector
Energy Sector Healthcare Sector
46%
28%
56%
CANADA
Active since 1867 Hamilton plant in 1896 Whitby Cogeneration plant in 1998
USA
Active since 1854 100 + facilities Largest single national market
Performance in Mexico
Turnkey Contract to power plant, 2013 Cutting-edge turbines for maximum efficiency and ecological benefits
Performance in Canada
Gas Turbine factory in Hamilton since 1896 Shut Down in 2011
New Production
Line in Charlotte, USA
Performance in Canada
Cogeneration Plant in 1998
Combination of heat and power to generate electricity Higher efficiencies than other forms of power generation
Performance in USA
$350M Investment in new plant in Charlotte, USA,2011 Expansion of the steam turbine manufacturing plant 60 % Sold in USA 40% Sold outside
Performance in USA
Increasing Demand for Cleaner Power Plant Charlotte as a Hub for North American Market Economics of Scale, logistical Cost
Yes
No
No
No
Yes Yes
Yes Yes
No No
No No
No
No
Trade analysis
Year
1990 $ 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
GDP
6,314,596.09 6,539,127.13 6,907,278.43 7,255,414.04 7,710,196.68 8,025,043.28 8,486,927.15 9,056,091.80 9,590,308.20 10,195,136.64 10,885,912.91 11,243,060.32 11,637,910.70 12,197,978.00 12,984,034.82 13,858,088.12 14,753,799.29 15,492,639.76 15,846,367.94 15,410,506.60 16,093,164.39
Exports
13,045.00 7,281.00 9,697.00 5,595.00 9,854.00 4,615.00 8,969.00 87,801.00 123,464.00 53,446.00 100,247.00 202,575.00 171,690.00 87,429.00 35,039.00 143,279.00 55,135.00 74,093.00 61,629.00 103,860.00 82,877.00
$250,000.00
$200,000.00
Exports
$150,000.00
$100,000.00
$50,000.00
Regression Statistics Multiple R R Square Adjusted R Square Standard Error Observations 0.598 0.357 0.286 49,039.159 21.000
Exports
$150,000.00
$100,000.00
$50,000.00
$0 1 2 3 Tariff 4 5 6
Conclusion
NAFTA AFFECTS SIEMENS INT. STRATEGY GDP growth & 0% T Transnat. Strategy Differentiation MX emerges as KEY profit provider
Synergy: NAFTA & Mining