1.

BRIEF INTRODUCTION

1.1 Venom Energy

Is an energy drink brand. Produced and distributed by Dr. Pepper Snapple Group of Plano, Texas. It is the only energy drink to use a thick aluminum bottle. Delivers the energy you need to make an instant impact.

Venom is available in 4 flavors:

1.Black Mamba(Energy)

2.Death Adder(Fruit Punch)

3.Killer Taipan(Mango)

4.Mojave Rattler (Low Carb).

2.TARGET MARKET AND DESIRED POSITIONING

2.1 Target Market

who wants to stay energized. age group of 18-35 more specifically male teenagers who have anaggressive approach and belong to urban areas. They have over worked lifestyle and are vulnerable to persistent exhaustion and insufficient energy.

2.2 Positioning
using the Attribute Positioning strategy with its tag line Venom gives you fangs thats the moment you drink it you get extra venomous energy.

2.3 Positioning Statement

To young consumers who are susceptible to the fatigue of overcharged, super energetic life style Venom is a drink that gives you fangs and will drive you like nothing else can!Unbelievable? Yes! It is!

3.COMPETITORS ANAYLSIS

3.1 major direct competitors/substitutes of carbonated energy drinks: RED BULL POWER HORSE BOOSTER STING SPEED POWER FULL

3.2 major direct competitors of noncarbonated energy drinks: SHARK HYPE EMU

3.3 indirect competotors:

PEPSI COKE MINUTE MAID RUBICON NESTLE FRUITA VITALS

3.4 Red bull

the most popular energy drink in the world. the most famous energy drink in both the International & Pakistani Local Market. the most expensive energy drink in the market.

3.5 Market share all over world: 70 % 3.6 Accusations: containing trace amounts of cocaine concerning the possible health risks associated with the drink

4.AGGRESSIVE MARKETING AND ADVERTISING:

Red Bull Sting

5.MARKETING& ADVERTISING
5.1 Power horse 5.2 Booster 5.3 Ozo 5.4 Power Full 5.5 Speed

6.NON-CARBONATED DRINKS
6.1 Shark 6.2 Hype 6.3 Emu Energy Drink