G.

R GOPINATH

BACKGROUND
Born in a Hassan Iyengar village of Gorur,

Karnataka Educated in a village school and at Sainik School, Bijapur. He took a commission in the Indian Army, served for eight years. Became a farmer who converted barren land in to proper plantation. Next, he started the Malnad Mobikes(Enfield dealership)and opened a hotel in Hasan.

MR.GORUR RAMASWAMY GOPINATH

A graduate from Indians National Defence Academy . In 1978: retired from Indian Army. In 1996: Won Rolex International Award for eco-farming. In 1995 :Teamed wit captain K.J. Samuel to set up a heli -charter service . In 1997 : Started operations with Bangalore headquarters. In 2000: Deccan Aviation Private Limited (DAPL) has become Indias largest heli-charter company. In 2002: he pooled Rs 480 millions from angel investors. : leased 48-seater ATR turboprop aircraft. In 2003: Air Deccan was ready with commercial air passenger operating in single route (Banglore-Hubli). In 2008 handed over to vijay mallya, now as kingfisher red.

 In 2003 Air Deccan came to birth This was first Low Cost Carrier of India Cheaper than Railways 2-Tier AC More advance than Railway system

 Capt. Gopinath founder of Air

Deccan

Common Mans Airline

Tag Line Simply fly

Customers
Air Deccan targeted three market segments:

Leisure Travelers Business Travelers Corporate Travelers

Competition
The existing airline carriers though they did not

operate on low-cost.
Air Deccans main competitor is the Indian Railways It wanted to capture the top end of rail and road

travel in India

How Air Deccan cuts cost?

Quicker turnaround time

Lower distributions costs

All economy seating configuration No free catering on board

Alternative revenue channels

100% web enabled bookings e ticketing Offer point to point service

MARKETING STRATEGY

Common Man :
The Brand Ambassador for Air Deccan, the peoples airline is Mr. R.K Laxmans Common Man

Free Tickets :

 High Aircraft Utilization

Dynamic Pricing Cost reduction Marketing and promotion Sales and Distribution

 For acquiring new Aircraft 25 Jan, 2006 launched IPO

25% stake in IPO

Strength:
-High load efficiency -Expanding operation in Sri Lanka

Weakness:
-Focus almost exclusively on
South Indian Market -Lack of funds -Limited advertisement.

Opportunity:

Threats:
-Indigo Airline

-International Market
-Expanding tourism

industry

-Spicejet and other LCC

-Fuel price hike

Merger and Acquisition

AWARDS AND HONORS

1996 - Rolex awards for Enterprise

2005 - Rajyotsava Award (Karnataka)

2007 - Chevalier de la legion dHonneur (France) Personality of the Decade Award (K.G. Foundation)

Sir M Visvesvaraya Memorial Award (Federation of

Karnataka Chambers of Commerce & Industry)

THANK YOU