7 Cs OF COMMUNICATION

PRINCIPALS TO EFFECTIVE COMMUNICATION

1. COMPLETENESS
Every communication must be complete & adequate. Incomplete message keep the receiver guessing, create

misunderstanding & delay actions.

Benefits-

- bring desired results without additional message expense. - build goodwill. - avoid lawsuit which may occur due to incomplete information.

CONTD..
Guidelines to follow:

- provide all necessary information.

- answer all the questions asked. - give something extra, if required.

2. CONCISENESS
You should be brief & be able to say whatever you have to

say in fewest possible word without sacrificing completeness quality.

Benefits:

- saves time & expense for both sender & receiver.

- contributes to emphasis by eliminating unnecessary words.

CONTD..
Guidelines to follow:

- avoid wordy expressions.

- include only relevant material. - avoid unnecessary repetition. - organize the message well.

3. CLARITY
The message must be put in simple terms to ensure clarity. Words must mean the same thing to the receiver as they do

to the sender.
Important consideration in attaining clarity:

- choose precise, concrete & familiar words. - construct effective sentences & paragraphs. E.g.- home- domicile: pay- remuneration: invoicestatement of account: advocate- lawyer.

CONTD..
Modern words Simple & short words

- demonstrate - visualize - terminate - facilitate Long phrases - at a later date - subsequent to - prior to - to the fullest possible extent.

- show - see - end - help Single word -later - after - before - fully

4. CORRECTNESS
It means right level of language & accuracy of facts, figures

& words. If the information is not correctly conveyed, the sender will lose credibility. Effects decision making, public image etc. Grammatical errors should be avoided. Transmit message only when absolutely sure of its correctness. Message must be transmitted & responded to at the appropriate time.

5. CONCRETENESS
It means being specific, definite & vivid rather than vague &

general. Concrete expressions create visual images that are easy to register. Guidelines to be followed: - use concrete expressions. - use specific facts & figures. - put action in your words. - choose vivid, image building words.

CONTD..
Vague & General
Yours savings would

Concrete & effective

Your savings would

earn a high rate of interest.

earn 8% interest compounded quarterly.

Goods will be

Goods are soon

dispatched on 2nd july.

dispatched.

Active verbs are more specific, personal & emphatic

PASSIVE
Your report are
ACTIVE

All of us appreciated

appreciated by all of us.

your efforts.

Your report will be

A committee will

discussed by a committee.

discuss your report.

6. CONSIDERATION
Preparing the message with the receiver in mind. In order to communicate effectively, sender should think &

look from receivers angle. Adopt human approach & understand the emotions & sentiments of the receiver. Focus on the needs of receiver. It requires emphasizing positive & pleasant facts. Positive approach convinces the reader of your helplessness, or your genuine difficulties etc.

CONTD..
Ways to indicate consideration:

- focus on you instead of I & WE. - show audience benefit or interest in the receiver. - emphasize positive, pleasant facts. - show empathy.
Empathy means: ability to identify with persons or objects.

7. COURTESY
It stems from a sincere YOU attitude. It is politeness that grows out of respect & concern for

others.

guidelines-:

equal

- thank generously for a favour. - apologize for an omission. - avoid irritating expressions. - use non- discriminatory expressions that reflects treatment of people regardless of gender, race etc.