GROUP MEMBERS

ASHLESHA 04 SANJAY - 60 GURNINDER 05

RADHIKA - 49

KHUSHBOO 22

WAHAB - 42
GAURITA - 40

PREETI - 33

Hatha Yoga is an ancient discipline that explores, develops, and integrates the body, mind, & spirit. Yoga systematically stretches & strengthens muscles throughout the body, increases circulation to internal organs and glands, quiets the nervous system, & improves concentration. This ancient system of self-care brings vitality, health, deep relaxation, and peace of mind. The style of Hatha Yoga taught is the Anusara method Anusara Yoga is a new style of yoga that is heart-oriented, spiritually inspiring, yet grounded in a deep knowledge of optimal body alignment in the pose. Deep relaxation is taught in each class after completion of the postures The Ashiyana Yoga Center offers 8 eight-week sessions of classes per year Courses offered include Anusara-styleHatha Yoga plus workshops in related topics The Yoga Center features well-trained, professional instructors, progressive teaching methods, a non-competitive and encouraging atmosphere, and a beautiful light-filled facility. The Ashyana Yoga Center also has a boutique that will sell workshop clothing & yoga training aides.

Mission statement
The mission of Ashiyana Yoga Center is to give the opportunity to practice Anusara. It is our intention to keep the teaching of Anusara as close to the way we have been taught as possible. It is incumbent for the teacher to always act responsibly and with the student's interest in mind. No matter what we learn or from whom we learn the real and only teacher is within. The focused activity of Anusara is said to: Lubricate the joints, muscles, tendons and ligaments Improve circulation and the activity of the nervous system Increase flexibility Release tension Business Philosophy:

The most important thing in our business is to improve the welfare of society

Objective
The objectives of Ashiyana Yoga Center are the following: To increase welfare of society

To improve the life style of society

Acquire 1500 customers by the end of the first year of operation.

Achieve sales in excess of Rs.60, 000 from the boutique.

Increase customer base by 25% by the end of the second year of operation.

Increase sales by 15% by the end of the second year of operation

ASHIYANA YOGA CENTRE

A yoga centre is now opening in your own city Gujarat in Shadman colony. This yoga centre consists of 2 well lightened and well ventilated halls for yoga classes.

The environment is soothing and refreshing. In Ashiyana yoga centre we practice the HATHA yoga in Anusarastyle.

Which provide body fitness and mental relaxation and in addition it is also a cure for muscle pain. This yoga centre also provides products which help in practicing yoga and fresh juices are also available there. The fee is reasonable 1500 rupees/ per month.

Admissions are open. First 100 admissions are without admission fees. So join us immediately. For more details please contact us on number:9833899799

ASHIYANA YOGA CENTER

The Ashiyana Yoga Center offers Anusara-style Hatha Yoga plus workshops in related yoga topics. The Yoga Center features well-trained, professional instructors, progressive teaching methods, a noncompetitive and encouraging atmosphere, and a beautiful light-filled facility.
The Ashiyana Yoga Center will be located in the commercial downtown section of Gujarat Besides the training, the Ashiyana Yoga Center also has a boutique that will sell workshop clothing and yoga training aides. The Ashiyana Yoga Center will operate as partnership

COMPANY PROFILE
LOCATION --Downtown Gujarat. FACILITY --- Quickly accessible to the urban professionals FIVE WORKSHOP ROOMS
men and women's dressing rooms, a boutique,

It offers plenty of floor space for multiple classes being conducted simultaneously. In addition, parking is not a problem

TARGET MARKET:
The Ashiyana Way Yoga Center will focus on two customer groups: Middle Income Urban Professionals
Upper Income

INVESTMENT
The start-up expenses for the Ashiyana Yoga Center are focused primarily on workshop setup and equipment, and inventory for the boutique. We will invest 6, 00,000. In addition, we will secure an 8, 00,000 long-term loan. Start-up Requirements Start-up Expenses Legal = 10,000 Stationery etc. =1000 Brochures = 80,000 Insurance = 10,000 Rent = 30,000 Expensed Equipment = 2,00,000 T otal Start-up Expenses= 3,31,000 Start-up Assets Cash Required= 6,69,000 Start-up Inventory =1,00,000 Other Current Assets-Long-term Assets= 3,00,000 Total Assets= 10,69,000 Total Requirements= 14,00,000

Liabilities and Capital Liabilities: Long-term Liabilities8,00,000 Total Liabilities-80,0000 Capital Planned Investment Jill Gordon- 6,00,000 Total Planned Investment-600,000 Loss at Start-up (Start-up Expenses)(3,31,000) Total Capital-2,69,000 Total Capital and Liabilities-10,69,000 Total Funding -14,00,000

Product and services

Yoga 1/Beginner is an introductory class for students who are new to Yoga. This class focuses on poses to stretch and strengthen the legs, back, and shoulders. Emphasis is given to the basic alignment of the standing

poses

Fundamentals of Vinnitsa Yoga will prepare students for a vigorous flow style of yoga(Vinyasa) that synchronizes breath with movement. It will offer a balance of strength, flexibility, and endurance to challenge the fitness enthusiast. The course will begin with instruction on the alignment of the poses and move toward linking all the poses together in a continuous flow by the end of the session

Gentle Yoga is designed for those who prefer a class less vigorous than Yoga 1. It includes gentle stretches and breathing as well as simple movements designed to systematically increase the range of motion of every major joint and increase energy. This class is ideal for students with chronic symptoms such as muscle/joint pain, stiffness, weakness, or fatigue

Yoga 1-2/Continuing Beginner is a continuation class for Yoga 1. The emphasis of this

course is on refining and building endurance in Yoga 1 and Yoga 2 standing poses. It does
not include the shoulder stand. The basic Anusara Yoga principles of alignment are presented. This class is suitable for students who have practiced other styles of yoga, but its not suitable for those who have never studied yoga before

Yoga 2/Intermediate focuses on refining the standing poses and learning basic sitting postures, simple back bending poses, and the shoulder stand using the Anusara Yoga principles of alignment. It is recommended that students complete both Yoga 1 and Yoga1-2 before taking Yoga 2

Yoga 3/Advanced continues with refinements to poses studied in Yoga 2 and introduces full
arm balance (handstand), headstand, and forearm balance. Additional back bend poses are also included. Regular yoga practice outside of class is strongly encouraged. Permission of the instructor is required

PRODUCTS
Workshop Clothing : Shirts, shorts, athletic bras and pants. Workshop Equipment: Balancing balls, belts, weights, and mats.

Yoga training aides: Video tapes, instructional manuals, inspirational books

MARKETING PLAN
Shadman has emerged as it position as the heart of the city. We believe that a yoga center can bevery attractive to our customers if we create a program that fits the time constraints of their jobs home free time or exercise timing. Our location is within easy walking distance from most office buildings downtown. We plan to offer our members a program that will allow them to use their suitable morning/lunch

hours/at evening, to attend workshop

Timing : 06:00 to 07:30 am, 10:00 to 11:30am, 05:00 to 6:30pm.

Ashiyana will be a positive draw for those who have some experience with yoga instruction. The key to the success of Ashiyana yoga center will be attracting new people to yoga by creating awareness of people of their health

Market mix
Combination of product, price, place and promotion and other activities needed to meet market objectives.

Product: Best quality services with best quality yoga related products. Brand name: Ashiyana Prices: Comparatively will be high than other fitness gyms. Discounts: Ashiyana yoga center will initiate a program that will give 25% session discount to members who successfully recruit new members to Ashiyana yoga center.
Place: The heart of city Shadman. Near to the professionals and everyone easily access the yoga center.

Promotion: We mainly concentrate on advertisement and other promotional activities for creating the health awareness, as it is the basic tool of our business growth. Mass Media: fm 105, fm106.6, Jazba newspaper, cable. Displays: Billboards, posters. Words of Mouth: We will offer the free entry for beginners also there are refreshing bottles for visitors.

MARKET SEGMENTATION
The Ashiyana Yoga Center will focus on two customer groups: Middle Income Urban Professionals:
This group is the core segment of potential students of Ashiyana Yoga center.

Demographic characteristics
Ages: 26-40. Sex: 30% male, 70% female. Family Income: 30,000-50,000. Health/Lifestyle Issues: Active individuals that is focused on healthy food and dieting. Over 70% of this group is members of gyms.

Social Pattern: Will more likely attend as part of group. Center's selling point: Close to work. The session lowers stress. Can be attended with workmates as group activity

Swot Analysis
Strengths: There is no real competitor, our teachers are highly qualified, we work for welfare of society. Weakness: new venture, risk involved, low awareness of people. Opportunities we have high growth chances because there are no real competitors of our business Threats: In our society the people are narrow minded, so first we have to create awareness between the people, we have a threat about the new entrant in the yoga market.

PERSONNELS
Personnel Plan
Director 15,000 16,000 17,000 Year 1 Year 2 Year 3

Teachers (2)
54,000 65,000 75,000

Boutique manager

13,000

13,500

15,500

Marketing Manager

14,000

15,000

16,000

Receptionist

13,000

13,500

15,500

Total Payroll

109,200

123,000

139,000

PROJECTED PROFIT AND LOSS:

Pro Forma Profit and Loss
Year 1 Sales Direct Cost of Sales Other Production Expenses Total Cost of Sales 21,60,000 2,01,500 0 2,01,500 27,50,000 2,60,000 0 2,60,000 Year 2 34,60,000 3,20,000 0 3,20,000 Year 3

Gross Margin Gross Margin % Expenses Payroll Sales and Marketing and Other Expenses Depreciation Utilities Insurance

19,58,500 90.67%

24,90,000 90.55%

31,40,000 90.75%

10,92,000 24,0000 2,4000 3,3000 2,4000

12,30,000 26,0000 2,4000 3,3000 2,4000

13,90,000 28,0000 2,4000 3,3000 2,4000

CONTI
Payroll Taxes 16,3800 18,4500 20,8500

Other

Total Operating Expenses

157,6800

175,5500

195,9500

Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred

38,1700 40,5700 7,7210 9,1350

73,4500 75,8500 7,2260 19,8670

118,0500 120,4500 6,7100 33,4020

Net Profit Net Profit/Sales

21,3150 9.87%

46,3570 16.86%

77,9380 22.53%

Projected Balance Sheet:

Pro Forma Balance Sheet Year 1 Assets Current Assets Cash Inventory Other Current Assets 103,0500 2,7500 0 144,0540 3,5480 0 220,3400 4,3670 0 Year 2 Year 3

Total Current Assets

Long-term Assets Long-term Liabilities Total Liabilities

105,8000

147,6030

224,7070

74,8400 85,1850

69,6800 78,2310

64,5200 74,9980

Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital

60,0000 (33,1000) 21,3150 48,2150 133,4000

60,0000 (11,7850) 46,3570 94,5710 172,8030

60,0000 34,5710 77,9380 172,5090 247,5070

Net Worth

48,2150

94,5710

172,5090

Business Ratios:

Ratio Analysis

Year 1

Year 2

Year 3

Industry Profile

Sales Growth

0.00%

27.31%

25.82%

15.20%

Percent of Total Assets

Inventory

2.06%

2.05%

1.76%

4.00%

Other Current Assets

0.00%

0.00%

0.00%

31.80%

Total Current Assets

79.31%

85.42%

90.79%

40.90%

Long-term Assets

20.69%

14.58%

9.21%

59.10%

Total Assets

100.00%

100.00%

100.00%

100.00%

Current Liabilities

7.76%

4.95%

4.23%

31.60%

Long-term Liabilities

56.10%

40.32%

26.07%

28.00%

Total Liabilities

63.86%

45.27%

30.30%

59.60%

Net Worth

36.14%

54.73%

69.70%

40.40%

Sales

100.00%

100.00%

100.00%

100.00%

Gross Margin

90.67%

90.55%

90.75%

0.00%

Gross Margin

90.67% 80.80% 2.78% 17.67%

90.55% 73.69% 2.91% 26.71%

90.75% 68.23% 2.89% 34.12%

0.00% 72.30% 2.70% 2.60%

Selling, General &

Administrative Expenses Advertising Expenses Profit Before Interest and Taxes

Main Ratios Current Quick Total Debt to Total Assets 10.23 9.96 63.86% 17.26 16.85 45.27% 70.03% 38.32% 21.45 21.03 30.30% 64.54% 44.98% 1.23 0.83 59.60% 2.80% 6.90%

Pre-tax Return on Net Worth 63.15% Pre-tax Return on Assets 22.83%

Additional Ratios Net Profit Margin Return on Equity 9.87% 44.21%

Year 1 16.86% 49.02%

Year 2 22.53% 45.18%

Year 3 n.a n.a

Activity Ratios
Inventory Turnover 3.95 8.26 8.09 n.a

Accounts Payable Turnover Payment Days Total Asset Turnover

7.33 27 1.62

12.17 33 1.59

12.17 27 1.40

n.a n.a n.a

Debt Ratios

Debt to Net Worth

Current Liab. to Liab. Liquidity Ratios Net Working Capital Interest Coverage

1.77
0.12

0.83
0.11

0.43
0.14

n.a
n.a

95,4550 4.94

139,0510 10.16

214,2290 17.59

n.a n.a

Additional Ratios Assets to Sales Current Debt/Total Assets Acid Test Sales/Net Worth Dividend Payout 0.62 8% 9.96 4.48 0.00 0.63 5% 16.85 2.91 0.00 0.72 4% 21.03 2.01 0.00 n.a n.a n.a n.a n.a

 http://www.culture.gov.uk/images/research/t safirststepprojectreportpt1.pdf

Thank you.