SNIFFER

We are For Healthy Dogs

Presented By

PINAL JAIN 5
SIDDHARTH KAPOOR 6
RUCHITA SAKARIYA 9
USMAN SHAIKH 12
WASEEM VORA 15
Flow of the presentation
 Overview
 Parle – Industry
 About Parle product
 Our product – SNIFFER
 What is SNIFFER
 4P’s of SNIFFER
 Our Competitor – Pedigree
 4P’s of pedigree
 USP
 Reason for launching this kind of product
 Overview

 The first commercial dog food was a biscuit product

introduced in England in 1860
 Dog food is produced and marketed with the owner -
not the pet - in mind
 The only characteristic that your dog is seeking in
food is taste.
 Parle - Industries
 In 1929 a small company by the name of Parle products emerged in British
dominated India.

 The intent was to spread joy and cheer to children and adults alike, all over
the country with its sweets and candies. The company knew that it wouldn’t
be an easy task, but they decided to take the brave step.

 A small factory was set up in the suburbs of Mumbai, to manufacture sweets

and toffees. A decade later it was upgraded to manufacture biscuits as well.

 Since then, the Parle name has grown in all directions, won international
fame and has been sweetening people's lives all over India and abroad.
 Parle Products has been India's largest manufacturer of
biscuits and confectionery, for almost 80 years.

 It has the world's largest selling biscuit, Parle-G

 Since 1971,Parle industry has a 40% share of the total

biscuit market and a 15% share of the total confectionary
market in India.

 Concentrating on consumer tastes and preferences, the

Parle brand has grown from strength to strength ever since
its inception.
 About Parle Products
All Parle products are manufactured under the most
hygienic
conditions.
 Parle products range from yummy biscuits to lip-smacking
sweetmeats

 Parle products are genuine treat for every snack lover

 It provides something for everyone


Parle-G is “worlds largest selling biscuit".
Parle - Products
BEFORE LAUNCHING

Is There a Marketplace for Your Product?

 Every product needs a market, and a crucial question you

should ask is whether a clear market exists for your product.

 Existing market

 Innovative
Our Product
 The company is looking to target increasing number of
pet(dog) owners who are looking for healthy biscuits.

 Parle is coming up with a new product

“SNIFFER”
Your Pets Health is Our Care
 SNIFFER is a totally holistic supplement that replaces the
vitamins, minerals, and digestive enzymes they may not
receive from their dog food. This is an excellent product for
all breeds and all ages..from a young puppy to canines in their
wiser years.

 We are dedicated to providing only dog foods that are

natural, with optimum health benefits for your dogs. We have
chosen brands that are healthy, with the highest quality, and
have the most nutritious ingredients available.
 It is a hygienic biscuit for pets i.e. Dogs

 Sniffer biscuits are made from savoury cuts of chicken,

lamb, rice and with no ground yellow corn.

 Sniffer provides nutrients they need to help, promote and

maintain their good health.

 Sniffer offer a complete variety for a lifetime of good

health for dogs.
The name SNIFFER will symbolizes quality,nutrition and great
taste in the world of biscuits.
Care is taken at every step to ensure the best product of
long lasting freshness.
4P’S of SNIFFER
Product
A hygienic solution to dogs’ tummy

 Medical Aspect

 Product consistency

 Packaging
Price

 Competitive pricing. (Penetrative pricing)

– It is an Economic solution

– Value for money (consumer’s surplus)

Contd…

For Puppies: For Adults:

Quantity Price Quantity Price

- Half Kg Rs.60 - Half Kg Rs.55

- 1 Kg Rs.110 - 1 Kg Rs.100
- 3 Kg Rs.360 - 3 Kg Rs.320
- 10 Kg Rs.1100 - 10 Kg Rs.975
Place
 Exclusive outlets
 Chemists
 Vetenary doctors
 Hyper markets
 Kennal clubs
 Super markets
Promotion
 Incentives to retailers

 Print Ad

 Stalls

 Promotional Offers
Our Competitors

PEDIGREE

Our
HAPPY DOGS EUKANUBA
Competitor

CHEWBIX
4P’S of Pedigree
Product
Price
Puppies
Quantity Price
– Half Kg Rs.65
– 3 Kg Rs.370
– 10 Kg Rs.1150

Adults Dog:
Quantity Price
– Half Kg Rs.60
– 3 Kg Rs.325
– 10 Kg Rs.1000
Place
 Chemists

 Dog saloons

 Animal shops

 Super markets

 Kirana stores
Promotion
 Sponsored events

 Pedigree post

 Free sampling outside animal hospitals

 Pedigree petathlon

 The 2008 saturday star world of dogs & cats & pet
exhibition

 Breed shows
Contd…
EXCLUSIVE PACKAGING
• Creative and consumer friendly packaging
• New dimension to the branding exercise
• To be used as props in the display
UNIQUE SELLING POINT (USP)

To generate a flow of customers, we have to understand what

benefits they get from your product. Think WHY the customers
should buy your type of product? Why should they choose your
product over another?
So It can be very difficult to find the USP’s (Unique Selling
Points).
1) AROMA
THE PRODUCT CORE VALUE

An in-depth understanding of the Indian consumer psyche

has helped Parle evolve a marketing philosophy that reflects
the needs of the Indian masses. With products designed
keeping both health and taste in mind, Parle appeals to both
healthy and fun loving dogs.
The great tradition of taste and nutrition is consistent in
every pack on the store shelves, even today. The value-for-
money positioning allows people from all classes and age
groups to enjoy Parle products to the fullest.
REASON FOR LAUNCHING THIS KIND OF
PRODUCT (Dog Food)

Some people are for the CHILDS food. Some are for the FISH
product.We're for dogs.
The dog food sector, nevertheless, remains the largest in both
volume and value terms, due to the fact that the average dog
is much larger than a cat and so requires more food. Owners,
therefore, are obliged to spend more on food for their pet
dogs.
Thank You!!!