VANDANA LUTHRA CURLS & CURVES (VLCC)

VANDANA LUTHRA (FOUDER OF VLCC)

WHAT IS VLCC

ONE STOP-SHOP SLIMMING CLINIC HEALTH CARE CLINIC

VISION
To ensure a better quality of life for everyone, by adopting and pursuing ethically and socially relevant business practices aimed at shaping up peoples confidence and making Fitness, Health and Beauty Care accessible to all sections of our society.

VLCC REVOLUTION

The guiding vision of VLCC Group is Transforming Lives. By Transforming Lives, we imply transforming self, spreading happiness and transforming future. These three pillars have been the hallmarks of the Company since it was founded by MRS. VANDANA LUTHRA in1989.

EXPERTS AT VLCC

MARKETING & BRAND BUILDING STRATEGIES

Company has appointed the leading creative agency OGILVY & MATHER for all its business in India with investment of 75crores. VLCC also engaged with BPO company called aegis communication to manage its domestic call centre operations. The group has a pan-India presence with more than 225 outlets in 75 cities. Its overseas operations include 11 VLCC Centres in four countries, including eight in the UAE and one each in Oman, Bahrain and Nepal. Using TV channels to give programs on knowledge about products from experts with special offers.

CONTINUE

VLCC has revealed the mission to get listed in the stock market by 2010-11. VLCC provide easy to use one time quick and self use packets for beauty solutions. We provide free demo classes for training personnels to promote knoweledge and expertise them. Providing coupons and discounts for large packages to retain customers. VLCC is supplying nutritious and healthy food for the workers at lunch times.

CONTINUE..

VLCC plans to open exclusive salons for men. VLCC boosts regional roll-out plan, set to open 35 centres in 24 months.

DIVERSIFICATION OF VLCC

Weight loss programs. Beauty treatment and skin care services. VLCC spa. VLCC personal care products.

PRODUCT DESIGN

SOCIAL RESPONSIBILITY

NGO Khushi is headed by Legendry Cricketer Kapil Dev and Mrs. Vandana Luthra (Founder and Mentor of VLCC) as the President. VLCC is partner with Amar Jyoti & Tamana to educate disabled children. For vocational training, VLCC institute has trained their beauty staff and restructured the curriculum. We also provide scholarships to deserving learners.

RECOGNITION & AWARDS

DABUR VATIKA CROWNING GLORY AWARD The Super brand status - one of the most recognizable brands in the country today. Images Retailer of the Year Award 2004, 2005 & 2006 (Health & Beauty category). ICICI Bank Retail Excellence Award 2005 (Health & Beauty). The Institute for Marketing Management (IMM) - Award for the Woman Entrepreneur of the Year 2004. Whirlpool/Gr8 Magazine - Award for the Woman Entrepreneur of the Year 2004. The FICCI Ladies Organisation, (FLO) honoured the endeavours of Mrs. Luthra for promoting a healthy way of life by facilitating her as a Successful Business Woman in the Health & Fitness Category, April 20, 2005.

CONTINUE

Amity Woman Achiever Award for promoting Health and Fitness Solutions, 2006. Outstanding Business woman award by PHD Chamber of Commerce & Industry, 2007. VLCC Alive was awarded the Most Admired Retailer Of The Year-Innovative Concept at Images Retail Awards 2007. It is one of the first Beauty and Health centres of the world to acquire ISO 9001:2000 certification. Vandana Luthras Curls and Curves have also been awarded ISO 14001 certification to meet the globalenvironment standard. Rajeev Gandhi Women Achiever Award 2008

THANKS FOR YOUR