AGENDA

1. Review Project Objective and

Deliverables
2. Project Development and Approach 3. Overall Question 4. Research Results 5. Conclusions

PROJECT OBJECTIVE
The Lawrence Cultural Arts Commission has successfully organized artistic and cultural activities in the community. The project will examine the current arts offering in Lawrence and determine whether there are

opportunities which would support expansion of present

programs.

PROJECT DELIVERABLES
Identification of the current state of the arts in Lawrence. Opportunities for development or expansion of the whole or key components of the arts offerings in Lawrence. Collaborate with an evaluation panel of art students from KU.

MILESTONES
Information Gathering
Begin Initial research (02/07) Like market research (Weeks of 02/16 & 03/28)

Community survey (Week of 04/11)

Secondary research (Weeks of 02/16 04/25)

Analysis

Development of Project Approach (Week of 02/07)

Analysis of the research result (Weeks of 04/04 - 04/25)

Data collection & Data analysis (Week of 04/25)

Development of Deliverables (Week of 05/02)

Client Contact

Agreement Letter (02/16)

Kick-Off meeting (02/16)

Midcourse presentation (04/04)

Final Presentation (Week of 05/09)

PROJECT APPROACH
Research of comparable markets to find out their successful events and key success factors. Research of artists in Lawrence and the community to see what they need from our Art Commission.

Evaluate LCAC's strength and weakness.

Provide our recommendation on what offerings the LCAC should develop.

TEAM MEETINGS
21 Team Meetings Content: Approach to Research Formation of Possible Solution Primary and Secondary Research Creating Evaluation Panel Results: List of Programs and Events for Consideration Methods of Evaluating These Offerings Plan to Find the Solution

RESEARCH AND OBJECTIVES

Benchmark of Like-Market Best Practices:

Confirms potential of Lawrences programs

Like-Market Arts Offering Inventory:

Like-Markets have similar programs Assessment of Offerings:

Lawrence website is suboptimal

RESEARCH AND OBJECTIVES CONTINUED

Art Student Focus Group Panel:

Lots of room for improvement in Lawrence

Artists and Friends of the Arts Survey: A good base for expansion.

GIS Mapping: Lawrence is similar to Lincoln and Norman,

Artists in Public Schools program will be successful here.

OVERALL QUESTION

Can what has worked in other communities work in Lawrence?

SUMMARY CONCLUSION AND RATIONALE:

CONCLUSION R AT I O N A L E

YES!

Some programs are already here and elsewhere.

Proposed new program has been successful in two other cities.

Benchmark of Like-Market Best Practices

ARTS COMMISSIONS SURVEY

Research among arts commissions in best practice markets.

Interviewed representatives of arts commissions.

10 out of 11 response rate. Utilize an evaluation panel to provide guidance on possible offerings for survey among Lawrence artists and art supporters.

Benchmark of Like-Market Best Practices SELECTION OF MARKETS 11 like-market cities in 3 categories: Client Chosen Neighbors College Towns

Austin Providence

Kansas City Topeka Wichita Omaha

Boulder Lincoln Ames Columbia Norman

Benchmark of Like-Market Best Practices

Arts commissions targets from 11 like-market cities in 9 states:
1. Art Alliance Austin 2. Rhode Island State Council on the Arts 3. The Arts Council of Metropolitan Kansas City 4. North Topeka Arts District 5. Wichita Center for the Arts 6. Omaha Public Art Commission 7. Boulder Arts Commission 8. Lincoln Arts Council 9. Ames Community Arts Council 10.Columbia Art League 11.Norman Arts Council artallianceaustin.org arts.ri.gov artskc.org notoartsdistrict.com wcfta.com cityofomaha.org/pac artsresource.org artscene.org amesart.org cal.missouri.org normanarts.org

Benchmark of Like-Market Best Practices QUESTIONS FOR ARTS COMMISSIONS

1. 2. 3. 4. 5. 6. What are your most successful art programs and events? Why do you think they have done well? What has made these programs and events unique from others? How many years have these programs and events been offered? How are these programs and events funded? What are some of the best ways your programs, events, and artists have funded themselves? 7. What in particular about your city makes your programs and events successful? 8. How did you promote the programs and events to the artists and the community? 9. Besides selling art, what other related sources of income do artists in your city have? 10.What business support do the artists in your community need?

Like-Market Arts Offering Inventory

ARTS COMMISSIONS WEBSITES
Inventoried 74 programs offered by arts commissions in 11 cities. Accessed contact information for conducting phone interviews. Gathered website popularity trends. Assessed website ease of use.

Like-Market Arts Offering Inventory

SAMPLE OFFERINGS
Arts Educator Award (currently in Ames, IA): To be awarded to an educator in the community, who identifies, encourages, instructs, and promotes the arts (visual, dance, music, drama, and creative writing) in an exemplary manner. Artists in Public Schools (currently in Lincoln, NE and Norman, OK): Designed to place artists, university art students, and art specialists in public school classrooms, in order to enrich the learning experience of the students. New Art Event (currently in Austin, TX): An exhibition that focuses on emerging and lesser-known artists who reside within a fifty-mile radius of the community. Fellowships (currently in Providence, RI): Encourages the creative development of artists by enabling them to set aside time to pursue their work and achieve specific creative and career goals. Percent for Art (currently in Lawrence and Providence, RI): The city commission may annually set aside 1-2% of the cost of all capital improvements for the acquisition, purchase, and installation of art in public places.

Assessment of Offerings
PAGERANK ANALYSIS
Created by Google to measure the popularity of a website. Popularity is defined as the number of other websites linked to it and their popularity. Examples: o Google.com 10/10 (highest possible) o University of Kansas (KU.edu) 7/10 o LCACs webpage (http://lawrenceks.org/advisory_boards/lac) 3/10, compared to an art commission average of 4/10. Provided objective assessment of programs and events by showing individual popularity among third-parties. Aided evaluation of offerings for the community-wide survey.

Art Student Focus Group Panel

8 recent and current art graduate students from the University

of Kansas: 2 in expanded media, 2 in metal-smithing, 2 in print-making,

and 2 in textiles.
Comparative Advantage: Have experience in two different art communities (the location of their Alma Mater plus Lawrence). Helped determine which programs and events appeared on the community-wide survey.

Art Student Focus Group Panel Method used to rate and rank each offering.
Awards Name Arts Educator Award Rating (5 high, 1 low) Ranking (11 high to 1 low)

5 X

1 11

Impression

Compared to the other offerings in this category

The final ranking for each offering is the sum of the scores from all the panel members.

Offerings rank from the largest score to the smallest.

Score per panel member

Art Student Focus Group Panel

DISCUSSION TOPICS: 1. What the LCAC can do to benefit the community. 2. Impressions of Final Fridays. 3. Perception of Lawrence arts community unity. 4. How unity in the Lawrence arts community can be improved.

Art Student Focus Group Panel

POTENTIAL BENEFITS THE LCAC CAN PROVIDE

Have free educational programs to help inform the public about art. Lead community projects to make collaborative public art. Provide more public, permanent art . Try to bring artists to town for a lecture. Incorporate many different kinds of art and performance to draw a more diverse crowd. Help connect artists with similar interest, create community art projects, Market local artists, shows, grants, awards, and residences.

Art Student Focus Group Panel

IMPRESSIONS OF FINAL FRIDAYS

Benefits: 1. Increased the amount of attendance to galleries and other spaces. 2. More welcoming of the casual art viewer. 3. Is easy to remember and you can see all of the new shows on the same night. Areas of Improvement: 1. Need to think bigger. 2. Circulate information to the community. 3. Try to get more high school students involved and younger children as well as target older audiences.

Art Student Focus Group Panel

PERCEPTIONS OF LAWRENCE ART COMMUNITY UNITY

There is a disconnect between downtown local artists and KU students. Sometimes the two will come together in exhibitions in local galleries, but they are usually separate. There are factions as there are everywhere. Usually artist have different ideas about art and group somewhat by that. Definitely there are factions a lots of separate groups, individual galleries, university students, and local artists. There are different crowds that attend different events. I think there is a divide between the actual residents of Lawrence who are raising families or grew up here and all of the college students. Final Friday definitely unites the downtown area.

Art Student Focus Group Panel

WAYS TO PROMOTE COMMUNITY UNITY

1. More open calls, community shows, forums, artists groups. 2. By exhibiting together-- getting to know each other and their work. 3. Having more public collaborative events. Also events with a variety of activities would bring people together. 4. Invite everyone to the final presentation and have gatherings to initiate discussion and collaboration. 5. Art festivals that incorporate many different kinds of media, events, artists and performances could draw a more diverse crowd. 6. Bring in artist to give talks and demos is a good way to get local artists connected with each other, the community murals, and art projects. 7. Community activism for sure, plenty of college age people want to improve the area but dont always know how.

Art Student Focus Group Panel

EVALUATION RESULTS
We evaluated 74 programs in five categories : Awards (11), Education (5), Events (17), Grants (19), and Services (22). Panel ranked the five categories in order of most important to least important: Education, Grants, Events, Services, and Awards. We included the highest ranked programs in each categories in our community wide survey.

Artists and Friends of the Arts Survey

SURVEY STRUCTURE
It was not divulged for whom the survey was conducted in order not to bias the results too much in favor or against the LCAC. Participates were first allowed to list their top five arts organizations, programs, and events. Then they evaluated 53 current Lawrence organizations, programs, and events, rating them Strongly Disliked, Neutral/Not Familiar With, or Strongly Liked. Ranked current LCAC offerings along with top performers from the Evaluation Panel results. From a scale of 1 to 9, 9 being the highest ranking, the weighted average is calculated for each offering. Survey ended with ranking of the five offering types.

Artists and Friends of the Arts Survey

TOP FIVE ORGANIZATIONS, PROGRAMS, AND EVENTS

Open-ended question allowed participates to list their top five arts organizations, programs, and events, from highest to lowest. Highest ranked was given a score of 5, second-highest 4, and so on until the fifth-highest that was given a score of 1. Scores were added-up, revealing which organizations, programs, and events had the greatest amount of votes: 1. Lawrence Arts Center 2. Lied Center of Kansas 3. Spencer Museum of Art 4. Final Fridays 5. Theater Lawrence

Artists and Friends of the Arts Survey

THE STATE OF THE ARTS IN LAWRENCE

53 organizations, programs and events currently in Lawrence are rated in three categories: Strongly Dislike, Neutral or Not Familiar With, and Strongly Like. From 146 responses: 0 are rated as strongly dislike, 34 are rated as neutral, and 19 are rated as strongly like. Top 5 strongly liked organizations, programs, and events are: 1. Lawrence Arts Center (90.1%) 2. Spencer Museum of Art (90.0%) 3. Lied Center of Kansas (87.9%) 4. Downtown Lawrence (82.5%) 5. Final Fridays (78.2%)

SURVEY RESULTS: AWARDS

HIGHEST RANKED AWARD

Phoenix Awards
The Phoenix Awards recognize residents of Lawrence who make significant contributions to local culture. Started in 1996 Five artists (maximum) awarded each year

Nomination applications found online from LCAC website

Award ceremony held in November and is open to the public

SURVEY RESULTS: EDUCATION

HIGHEST RANKED EDUCATIONAL PROGRAM

Artists in Public Schools
In Lincoln, Nebraska: A number of artists (mostly art graduated students) come to school to spread art knowledge to young students. Funded through grants. In Norman, Oklahoma: Program is designed to place artists and art specialists in classrooms, in order to enrich the learning experience of the students in the Norman Public Schools. Each school/classroom will decide how best to use the allocated monies.

SURVEY RESULTS: EVENTS

HIGHEST RANKED EVENT

Final Fridays
Final Fridays is a celebration of the arts that includes special exhibits, performances and demonstrations in Downtown Lawrence on the Final Friday of every month. The Downtown Lawrence Arts District is a collaborative effort by the Lawrence Arts Center, Downtown Lawrence, Inc., the Lawrence Convention and Visitors Bureau, the Lawrence Chamber of Commerce, and the Lawrence Cultural Arts Commission.

Started in June 2010

Approximately 30 locations participate, including: commercial art galleries, restaurants, retailers, and empty store spaces. Features work from 200 + artists and live performances. Funded primarily by LCAC grants

SURVEY RESULTS: GRANTS

HIGHEST RANKED GRANT

Community Arts Grants
Community Arts Grants are designed to assist with the financial burdens of arts outreach programs in Lawrence. LCAC gives grants to applicants who seek to expand new arts programs, deepen community participation in the arts, engage new audiences, and encourage collaboration within our diverse artistic community. Application located on LCAC website

Program started in 1995

Grants up to $1000 pays no more than 50% of program costs

SURVEY RESULTS: SERVICES FOR ARTISTS

HIGHEST RANKED SERVICE FOR ARTISTS

Percent for Art
City of Lawrence law (Resolution 6774) states that up to 2% of capital improvements costing more than $10,000 shall be used for public art purchases. Art is selected by LCAC and approved by City Commission First purchase made in 1988 Responsible for 19 local pieces of public art

*Providence, RI also requires a minimum of 1% of all funds appropriated for construction, remodeling, or renovation of any state facility must be used toward including works of art in the facility for the public.

SURVEY RESULTS: OFFERING TYPES

Geographic Information Systems (GIS) Mapping

Geographic Information Systems -- analyzing and managing information referenced to the geography of the earth. USA Tapestry Segments operate on the theory that people with similar tastes, lifestyles, and behaviors seek others with the same tastes like seeks like. Segments are based on common factors such as age, household income, and education level. A community s segments show its composition and whether they are comparable to segments of other cities. If Lawrence is similar to Lincoln, NE and Norman, OK, the Artists in Public Schools program would more likely be supported in Lawrence.

GIS MAP FOR LAWRENCE

GIS MAP FOR LINCOLN

GIS MAP FOR NORMAN

Geographic Information Systems (GIS) Mapping

RESULTS
Lawrence shares 14 of 21 segments with Lincoln and Norman: 9 segments with both of them, plus 2 more with Lincoln alone, and 3 more with just Norman. Average Median Age of Segments: Lawrence 34.9, Lincoln 37.4, Norman 36.2 Average Median Household Income of Segments: Lawrence $54,720, Lincoln $62,008, Norman $59,401 Average Percentage of College Degree Holders of Segments: Lawrence 31%, Lincoln 32%, Norman 33% Conclusion: Lawrence is very similar to Lincoln and Norman, so the Artists in Public Schools program has a great chance of being successfully replicated here.

PROPOSED PATH FORWARD: FINAL FRIDAYS

Conclusion Implication for Lawrence Potential Next Project
Compared to other cities, Final Fridays is the preferred event. Events are also the second most desired offering type. Continue to collaborate with Downtown Lawrence to fund and expand Final Fridays.

Economic Impact Study of Final Fridays on downtown Lawrence.

PROPOSED PATH FORWARD: LCAC OFFERINGS

Conclusion Implication for Lawrence Potential Next Project
Compared to other cities, the LCACs Phoenix Awards, Community Arts Grants, and Percent for Art programs are preferred.

The LCAC should work to promote these offerings more and improve them.

Use Final Fridays to boost awareness of LCAC offerings and spread information for other organizations and individuals.

PROPOSED PATH FORWARD: EDUCATION

Conclusion Implication for Lawrence Potential Next Project
Currently the LCAC has no educational programs, but should implement Artists in Public Schools. Community evaluation of offering types shows a real demand for an education related program. Design and implement a program that puts artists into classrooms in and around Lawrence.

OVERALL CONCLUSIONS

Continue funding Final Fridays. Leverage the power of Final Fridays to connect and promote other programs in Lawrence. Start a Artists in Public Schools education program in Lawrence.