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Rural India consists of 720 Million consumers across 6,38,000 villages ---17% of these villages account for 50% of the rural population and 60% of the rural wealth ----Extensive reach is required as to cover 50% market 1,00,000 villages must be catered Immense opportunity amounting to US$ 125 billion
Demand for better quality food leading to huge demand for basic foods
The Rs 140,000 crore rural retail market is expected to cross Rs 180,000 crore mark by 2010, And up to Rs 240, 000 crore by 2015 (CII).
communication technology,
improving infrastructure increased government initiatives to
URBAN 5 15
RURAL 40 5
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Total Retail
Value $ bn
US 2325
China 323
India 180
15 85
80 20
98 2
Is a value seeker Seeks comforts and amenities Does not wish to be seen as the
deprived cousin. Does not experiment easily but this does not mean that he would not change. Values local relationships because of unfavourable past experiences
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1. Essential commodity act: The fertilizer industry is centrally regulated by the government through an administered pricing mechanism & sales allocation under Essential Commodities Act (ECA). In the year 2002-03, the government announced a long term Pricing policy for urea. 2. Indian Land Acquisition Act 1894
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FORMAT OF GODREJ ADHAR FMCG products, fertilizers, animal feed, etc. Services like banking, insurance, pharmacy, postal services and petrol pumps
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24 outlets in eight rural locations across the country and each outlet services 20 villages in its vicinity
Godrej Aadhar has already forged JVs with Apollo Pharmacy,
Tata Agrico, Bajaj Allianz Life Insurance and HPCL for value added services at the outlets.
The company plans to set up more than 1,000 stores by 2010.
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The number of Hariyali outlets now stands at 177, which the company plans to scale up aggressively to around 300 outlets by March 2009. Launched in 2002-03 Hariyali is now present in 8 states across India
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By 2012, ITC Vision is to cover 100 thousand villages, which represent 1/6th of rural India, and create more than 10 million e-farmers
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A WIDE RANGE OF PRODUCTS FOR ALL SEGMENTS TRAINING FACILITIES FOR FARMING COMMUNITY
INFORMATION
CONTINOUS SERVICES FROM 6AM- 9PM
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FARMERS
TIE WITH PRIVATE HEALTH CARE SERVICE
PUBLIC ENTERTAINMENT
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ITC
INPUT SUPPLY
MARKETING ASSISTENCE
TECHNCAL GUIDANCE
INSURANCE COMPANY
FARMERS
AGRI-INPUT COMPANY
TRAINING
o Pace of expansion
o High operating costs
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Lack of literacy and awareness Low per capita income Wide geographic spread. Gaps in road and Telecommunications connectivity. Lack of reliable electricity and water supply Limited Distribution network for example cold storage. Competition from local players
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avoid middlemen
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ITC
Corporate should supplement government efforts & resources (infrastructure development, education system, storage) Creating retail stores which should be rural in nature so that the rural masses identify themselves with these stores. Innovative & Exciting Initiatives such as Village BPO should be given impetus to tap the talent in the rural India.
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During the first millennium AD, merchants referred to India as the Bird of Gold, due to the glittering dynamism of its market. Over the next few years, the Bird of Gold is poised to take flight once again.
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THANKS
THANKS
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