Brand Summary

As on June 30 2011 revenues were 135.88 M Profit margin 3.8% % increase in sales is 7.04% (http://www.reuters.com/finance/stocks/financialHighlights?symbol=GDMR.PA ) http://finance.yahoo.com/q/ks?s=MALA.PA+Key+Statistics New Product Launch: Marnier-Lapostolle just announced the new Liqueur release of Quintessential Expression of La Vie Grand Marnier; the Grand Marnier Quintessence. Quintessence features a rare blend of exceptionally old vintage Cognacs sourced exclusively from Grande Champagne and special old family reserves aged up to 60 years in French oak vats. (Limited Edition) http://blog.cognac-expert.com/grand-marnier-quintessence-liqueur-new-productlaunch/

http://www.bornrich.com/entry/grand-marnier-launch-quintessence-cognac-limited-edition/ Product Launch Strategies Set to be introduced at the 2011 TFWA World Exhibition next month, Quintessence blends rare Cognacs with a subtle orange essence An added design touch is its glass shawl, which was created to perfect the shape and highlight its sophisticated and contemporary feel. Grand Marnier Quintessence is going into limited production with only 2000 bottles hitting the market in September and will be priced at $800.00. http://www.luxuo.com/wines-spirits/quintessence-grand-marnier.html July 12 Today, Grand Marnier has just announced the upcoming release of Grand Marnier Quintessence, their first new expression of Grand Marnier since the release of Cent-Cinquantenaire to mark their 150th anniversary in 1977 and Mutineer Magazine is here to breakdown this new libation. As said, Grand Marnier is a blend of Cognacs and the distilled essence of bitter orange, so lets start with the Cognac. http://www.mutineermagazine.com/blog/2011/07/grand-marnier-introduces-quintessence/ More than 20 lots of different Cognacs are included in the final product. Next, comes the orange perfume of Quintessence. Grand Marnier has used the same bitter oranges selected for all of the brands marques. However, to produce Quintessence, a unique, exacting and time-honored Marnier recipe, called double parfum, has been implemented. This perfume is very delicate, subtle, fresh and richer than the traditional perfume. To create the double parfum, orange peels are macerated with the perfume of the first distillation. This is followed by a second distillation to further refine the flavor and produce the final result: an amazingly tantalizing and delicious flavor. http://www.mutineermagazine.com/blog/2011/07/grand-marnier-introduces-quintessence/

Campaign: The Grand Giving Tree Company: Grand Marnier Nonprofit Partners: World Wildlife Fund, Cool Earth and WaterAid America Agency: Woo Agency Launch Date: December 1, 2011 Campaign Description: Grand Marnier has launched a new holiday Facebook-based cause campaign, asking consumers to help the brand award a $10,000 grand prize by selecting an ornament that represents one of three featured charities and trimming a virtual tree. The charity with the most ornaments will receive a $10,000 prize. The other participating nonprofits receive $2500. Consumers may also enter a sweepstakes for $1,000. http://www.companiesandcauses.com/cause-update/the-grand-giving-tree/ http://www.insidefacebook.com/2011/12/05/featured-facebook-campaignsinnocent-drinks-grand-marnier-clarins-walgreens-target-and-more/

Grand Marnier Lifts Spirits with On-Premise Sampling, Sweepstakes Grand Marnier in February launched an on-premise sampling event and sweepstakes to raise awareness and encourage trial of its brand. The program runs through the end of March. Sampling events, which launched in February, are taking place in restaurants and bars in major cities and college towns where on-premise brand ambassadors, dubbed The Reds for the color of the wigs and attire they are wearing, distribute the samples as well as t-shirts and other promotional prizes. The sweepstakes, called Lift Your Spirits, encourages fans of the brand to raise a glass, snap a photo and post their picture on Grand Marniers Facebook page for a chance to win a three-day, three-night winter getaway to a luxury resort in Vail, CO. The Grand Marnier Reds also will be taking photos on-premise, which fans can tag to enter the sweeps. The goal of the Lift Your Spirits campaign is to surround our younger drinking age target with online and in-person activities that encourage social behavior and involvement with the Grand Marnier brand, Pamela Broyles, marketing manager at Marnier Lapostolle, told Buzz. Agency: The WOO Agency, Los Angeles. http://www.eventmarketer.com/article/grand-marnier-lifts-spirits-premisesampling-sweepstakes

 Grand Marnier Challenge Partner with one company only to champion, manage, design and develop all brand and marketing programs for the rapidly growing business. Strategy Leverage the heritage brand, make it more relevant creatively and introduce a unique targeted rich media marketing mechanic to create awareness and interest. Solution A highly interactive flash animated expandable banner that emphasized the brand recipes content and engaged site users to interact of with the banner. The campaign impressions were 1.5 times the amount desired and the interaction rate exceeded the project goals. Quote The NEXT team has the great ability to translate our marketing strategies to an interactive and exciting rich media campaign for our iconic and established brand. - Ryan Keery, Grand Marnier http://nextforyourbusiness.com/portfolio/projects-by-request/grandmarnier/

 Grand Marnier has launched a Facebook and on-premises sampling promotion to engage young adults. Between now and March 30, 2012, fans who snap photos of themselves making a toast with a glass of Grand Marnier and post them on the spirit's Facebook page will be entered in a sweeps offering a grand prize of a three-day/three-night winter getaway to a luxury ski resort in Vail, Colo. First prize is a snowboard or pair of skis, plus a Grand Marnier shot ski; second prize is a high-end Grand Marnier bar set with accessories, and a branded shot ski. In addition, "Grand Marnier Reds" ambassadors will be offering samples and promotional prizes and shooting photos at popular restaurants and bars in major U.S. cities and college towns. Fans can have their photos taken on premise and tag them to enter the sweeps. http://www.mediapost.com/publications/article/168818/grandmarnier-launches-facebook-sampling-promo.html

 Houston Chronicle recommends Grand Marnier Quintessence and Hakushu as ideal holiday tipples for mature palates http://tbtpr.wordpress.com/2012/01/03/houston-chronicle-recommendsgrand-marnier-quintessence-and-hakushu-as-ideal-holiday-tipples-formature-palates/ Grand Marnier Says Welcome To The Sunset Hour in a New Campaign Enhancing reality using new technology is always fun (numerous campaigns with QR-codes, which have been gaining momentum over the last months prove this). But this code way of adding new features to the surrounding world is not the only way to make it look different: recently, Grand Marnier launched a new integrated campaign Welcome To The Sunset Hour, which includes an innovative new app, enabling users to turn any picture on their phone into a sunset photo.

 The campaign, which was developed by Isobel and launched last week in major European cities, is targeting younger generation of consumers, who want to experience the great taste and feel the stylish nature of the iconic liquor Grand Marnier, and thats why the new positioning had to resonate with the target audiences life attitudebe a bit romantic and focused on sociable lifestyle. We needed to take Grand Marnier out of the cupboard, dust it down and put it at the centre of time spent with friendssociable and fun. We hit on the idea of aligning Grand Marnier with the golden hours between work and home. That time with mates and colleagues that signifies the shift from work time to me time, commented Rob Fletcher, Creative Partner, Isobel. Young people like taking photos, and since the new campaign is targeted primarily at consumers in their 30-ies, Grand Marnier decided to build the digital element of the new marketing push on this photo passion. The brand released a new app, Sunset Taker, which can be downloaded from the iPhone app store, helps turn any picture you take into a sunset photo, adding everything needed like golden shades or sunbeams and other sunset effects by using a range of tools. In addition to photo-changing features, the app provides six Grand Marnier Sunset Hour long-drink recipes and ingredients to make a party or just a few hours before going home from work.

 The Sunset Taker app is great fun and is the basis of a genuinely engaging social media campaign with the newly positioned Grand Marnier brand at the centre. Each asset weve createdbe it an iPhone application or a website that champions UGC allows users to create and share Grand Marnier content with their wider friendship group and unlock the sacred earned media, Rob Fletcher continued. Along with the app, outdoor prints (48-sheet and 6-sheet) and press as well as a new website were also developed for the marketing push. http://popsop.com/47020

Diaqeo backs Grand Marnier ABSTRACT The article reports that Diageo PLC, a wine and spirits company, will run its first advertising campaign for Grand Marnier liquors after it has secured distribution and marketing rights for the brand in Great Britain. http://connection.ebscohost.com/c/articles/51204746/diaqeo-backs-grand-marnier The WOO Agency Secures Digital Duties for French Luxury Spirit Grand Marnier LOS ANGELES, Nov. 8, 2011 /PRNewswire/ -- Grand Marnier has officially named The WOO its digital agency of record with main duties to manage and expand the luxury spirit's social media presence. This partnership marks The WOO's first AOR venture into the top-shelf spirit world. (Logo: http://photos.prnewswire.com/prnh/20111108/LA02651LOGO) The WOO's strategy involves creating campaigns that focus on people, interests and lifestyles that resonate and connect with a younger drinking age audience. Most recently The WOO launched a high-impact brand alliance between Grand Marnier and Grammy award-winning artist Bruno Mars to raise the luxury spirit's profile among music fans. Mars was the perfect complement to represent the youthful, vibrant spirit of Grand Marnier. The WOO's primary responsibility is to advance the Grand Marnier Facebook experience (www.facebook.com/grandmarnier) to the next level through interactive apps, unique content and lifestyle profiles. A full-service advertising agency with offices in Los Angeles and New York, The WOO specializes in blurring the lines between traditional and non-traditional marketing. According to David Abehsera, The WOO President and Chief Strategic Officer, the agency will be using a combination of digital, social and on-premise strategies to generate new excitement around the brand.

 "Since its inception, Grand Marnier has always been perceived as a drink enjoyed by the privileged/country club set," Abehsera said. "We're trying to change that perception because Grand Marnier is a unique, highly versatile spirit that can be enjoyed by all whether it's mixed, neat or over ice. To achieve meaningful connections with today's young drinkers, we're focused on creating relevant brand associations, developing engaging new content and exploring fun and interesting social experiences that invigorate interest and preference for Grand Marnier." Valerie Moizel, The WOO Executive Creative Director, explained, "Creatively we want the Grand Marnier experience to be vibrant, youthful and fun just like the people we're targeting. We expect our campaigns will excite younger audiences in ways that surprise and delight them." "We are very excited to work with The WOO," said Pamela Broyles, Marketing Manager Marnier Lapostolle Inc., Grand Marnier. "This agency has a reputation for using out-of-the box, integrated approaches to gain attention for brands. So of course, they were the natural choice for us. We are confident that The WOO will help us deliver unique and fresh online experiences that are distinct and will break through for Grand Marnier." http://www.prnewswire.com/news-releases/the-woo-agency-securesdigital-duties-for-french-luxury-spirit-grand-marnier-133465968.html

 Grand Marnier sponsors online celebrity cocktail-making show

Grand Marnier has signed up to sponsor a digital mini-series that features celebrities, including TV presenters Donna Air and Natalie Pinkham, being taught how to make cocktails. 'Intoxicology TV', which was devised by creative media agency Me:Mo Interactive and mixologist Andy Pearson, will air on lifestyle website Ask Men. The series has been shot on location at the Sanctum Hotel in Soho, London, and consists of six episodes. Guests will mix a cocktail that represents their character, under Pearson's tutelage. Actress and model Kelly-Anne Lyons, TV presenter Nat Coombs and Formula One presenter Pinkham will all appear on the show. Julien Lafond, Grand Marnier's ambassador for the UK, who oversaw the creation of the series, said he planned to work with Pearson and Me:Mo Interactive on similar content in the future. http://www.brandrepublic.com/news/1118581/grand-marnier-sponsors-onlinecelebrity-cocktail-making-show/

 61,481like this 486talking about this http://www.facebook.com/grandmarnier

Grand Marnier Interest 1,603like this 19talking about this http://www.facebook.com/pages/Grand-Marnier/112447788766246 http://apps.facebook.com/granmawelcome/?ref=ts ( Grand Marnier App) Isobel ( Grand Marnier App) http://www.haystackonline.com/page/51856/agencies/isobel/isobel-create-new-campaign-for-grandmarnier

http://pzrservices.typepad.com/advertisingisgoodforyou/alcoholic_beverage_indu stry_advertising/ Lift Your Spirits sweepstakes details can be found on Grand Marnier's official Facebook page. The sweepstakes runs now until March 30, 2012. All entrants must be U.S. residents and 21 years of age or older. Certain U.S. states are exempt. Visit http://www.facebook.com/grandmarnier and click on the Lift Your Spirits tab for more information and to enter the sweepstakes. http://lifestyle.argylenews.com/press_release.aspx?Grand-Marnier-Toasts-TheWinter-Season-With-Lift-Your-Spirits-11408