BUSINESS ENVIRONMENT

BUSINESS PLAN

GROUP 6 BBA B

Executive Summary
The business which I am undertaking is hotel Rodali Residency and tourism centre which is a hotel with a tourism centre. The Rodali hotel is my business plan and in that hotel we have a tourism centre in which we help tourists and travellers by sharing information and also arranging trips for them to see the various historic as well as important places in Assam.

 The Rodali tourism centre acts as a major link with our customers. The centre has tied partnership with ITDC (Indian Tourism and Development Corporation) to promote the beauty and showcases the ancient attractions of Assam. From the wildlife beauty of Kaziranga, Manas, to the ancient city of Sibsagar where the Ahom king built his city, the centre provides facility to enjoy and provide information to travellers.

What is the Project about

The project is all about meeting the needs and comforts of travellers, business adventurers and opens links to show case the beauty and aspect of Assam. The Rodali tourism centre acts as a major link with our customers. The centre has tied partnership with ITDC (Indian Tourism and Development Corporation) to promote the beauty and showcases the ancient attractions of Assam. The purpose of this business is to create a dynamic hotel which is economical as well as easily approachable.

 Hotel Project and tourism centre in the name and style of Rodali Residency at Guwahati, Assam. MISSION STATEMENT Service without Compromise and Assurance in Quality without Doubt We believe in doing quality business with our customers and by assuring them the best prices for their stay.

 Act in a boundary less fashion-always search for and apply the best ideas regardless of their source Be intolerant of bureaucracy See change for the growth opportunity it brings

 A Tourism centre which provides access to information. 30 luxurious rooms(TV, Fridge ,AC, Telephones ) Includes Suites, Deluxe rooms, double-bed rooms and single bed rooms. Indian restaurant Upasana where all types of dishes and meals are made.(Chinese, South Indian ,Continental) Pickle the bar in the hotel is very dedicatedly designed. (wide range of beverages, mocktails and cocktails are found) The conference hall which is equipped with the modern facilities. Laundry services. Coffee bar. Centrally AC. Free complementary breakfast. Assistance to information through the office of the Tourism centre. Easy connectivity with the rest of the city.

Feasibility of the project In the market there is a greater demand for the existence of service industry in north-east. From the operational feasibility the Rodali group is able to put itself in a better position because the Hotel is located in the centre of the city. The Financial feasibility of the project is good because the government has promoted the establishment of Hotel industry in north-east with a 10year free tax to all the hotels. The tariffs of the hotel rooms are kept below the margin of 5% in respect to all the economy hotel groups in the city to attract companies and travellers. There is also a direct concession up to 15% for companies who are holding conferences in the hotel.

STRENGTHS:The business attracts a lot of companies to hold conferences because Guwahati is the gateway to the north-east and most of the regional official meetings are held the city. The tourism centre is an extra edge to the people who are travelling Assam for the first time; they can rely completely for making their stay memorable. There is also a website www.rodalivisitassam.com which promotes the hotel and tourism centre. The tariffs and the room rents are kept below the market marginal prices to attract customers. The location of the business is every popular. The management has experienced personals and employees.

WEAKNESS: Rodali group is a new brand to the service industry in north east . Therefore it will take some time for the group to make a brand image in the market. The number of rooms in the hotel is 30 which is small to organize package holiday groups at the same time hold conferences. There are a lot of natural calamity mostly due to heavy rainfall which may hinder the slow down of hotel business. The establishing of a tourism centre in the hotel is an additional feature which the hotel undertakes for the feasibility of its guests. The management bears the expenses of this value added feature. OPPURTUNITIES: The bus station as well as the railway station is located within a distance of 1km from the Hotel, this is a great opportunity for the hotel to provide feasible and easy communication to the guests. Rodali can construct hotels in other neighbouring states of Assam such as Shillong, Arunachal Pradesh, Sikkim. The company can expand the facilities of the tourism centre towards other north eastern regions. The company can also expand in to a full fledged tourism centre which can help attract foreign as well as tourists from other states across India.

THREATS The threat of excessive rainfall which is quite common in the north east may affect the business. The internal problems within the state may also decline the number of tourists visiting the state. The concept of a tourism centre with a hotel is quite a new concept therefore the feasibility of running both the operations less than one management is quite a challenging task.

The Present and future scenario of the sector The present scenario of the Rodali hotel and tourism is good because Guwahati is the hub and centre for major business the state and there is also a growing demand for hotels with quality and economy which is most widely preferable by people and clients. The location in which the hotel is located is feasible because it is the centre of tourists and travellers and other business units in the state. There are a lot of local markets and brand show rooms located nearby the business location which is very helpful because clients usually like to stay in places where the they are connected to other places easily. The hotel also provides a valet service for guests which provides them free travel from the air-port as well the railway station.

Competitors The competitors of the business would be Hotel Brahmaputra by the Ashoka group which holds a major position in this industry in the city. Challenges The biggest challenge is how we can acquire a good hold of clients with the availability of 30 rooms. How the company can stick on its policy to be economical to the clients and at the same time generate profits in to the business.

There are all together 70 members in the entire organization including the three shifts of the employees in a day ,the morning, afternoon and the evening shift. Number of employees in each department There are seven departments The HR department for managing the staffs and clients. The Marketing department for marketing and promoting our business services. The Finance department for managing the daily and monthly finances of the business as well as keeping and managing the accounts of the business. The Office department of the tourism centre. The house keeping department for catering and keeping rooms and hotel clean. The Food and Beverages department for the restaurant and bar. The Store department for managing the records of stored items.

Target market The target market of the hotel will be investing companies, medicine companies, attracting holiday packaging from within and outside the state. Radio Jingle in Radio Woolala the No1. Radio station in north east. In Airport, railway stations and bus counters in Guwahati we are providing free transport services to the hotel. Public hoardings in GS Road and Azara (the most import roadways in the city) There is also a promotion add in the news channel NETV (NothEastTelevision).

The tourism office in Kaziranga which provides information to visitors.

INITIAL CAPITAL INVESTMENT Owners fund is Rs.2crores.(contribution of each partner being Rs.50,00,000/_) Borrowed capital is Rs.1.3crores from IDBI at the interest rate of 13.5%. The Initial investment of the company was Rs.2crores The cost of total land is Rs.1cores The Bank loan which was sanctioned by IDBI for 13,000sq feet land area at Rs.1, 000persqft is Rs1, 30, 00,000 at the interest rate of 13.5%

PROJECTED BALANCESHEET
TOTAL COST
LAND AREA OF THE PROJECT COST OF CONSTRUCTION ELECTRIFICATION ASSETS OF THE HOTEL PAINTING OF THE HOTEL

5 CRORE
1 CRORE 1.3CRORE 25 LAKH 1.27 CRORE 20 LAKH

MARKETING
TOURISM CENTRE WAGES TO LABOURERS, ENGINEERS AND MISCELLANEOUS EXTRA TOTAL

8LAKH
5LAKH 49.64 LAKH

35.36LAKH 5 CRORE

 Medium and Short-Range Planning and Implementation through a Re-engineering of the Organizational Structure, Leadership and Control Focusing on the quality and reliability of our service What do customers want? At what rate customers are our customers ready to avail the services? What is our competitive advantage? Planning premises is defined as the anticipated environment in which plans are expected to operate. Environment Forecasting If the future could be forecasted with accuracy, planning and achieving the objectives would be relatively simple. Values and areas of Forecasting: - 1.Economic 2.Social 3.Political 4. Technological environment.