Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
12TH EDITION
THOMAS L. WHEELEN J. DAVID HUNGER
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Natural environment
Societal environment Task environment
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Natural environment
Physical resources Wildlife Climate
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corporation and are affected by the corporation Government Local communities Suppliers Competitors Customers Creditors Unions Special interest groups/trade associations
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Industry analysis- an in-depth examination of key factors within a corporations task environment
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Identifying External Environmental Variables STEEP Analysis- monitoring trends in the societal and natural environments
SocioculturalTechnologicalEconomicEcologicalPolitical-legal forces
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Portable information devices and electronic networking Alternative energy sources Precision farming Virtual personal assistants Genetically altered organisms Smart, mobile robots
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Identifying External Strategic Factors: Issues priority matrix- used to identify and analyze
developments in the external environment
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Industry- a group of firms that produces a similar product or service Porters 5 forces:
Threat of new entrants Rivalry among existing firms Threat of substitute products Bargaining power of buyers Bargaining power of suppliers Relative power of other stakeholders (added)
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products that appear different but can satisfy the same need as another product
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force prices down, bargain for higher quality, play competitors against each other Large purchases Backward integration Alternative suppliers Low cost to change suppliers Product represents a high percentage of buyers cost Buyer earns low profits Product is unimportant to buyer
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Strategic Types Defenders- focus on improving efficiency Prospectors- focus on product innovation and
market opportunities market areas
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Using Key Success Factors to Create an Industry Matrix Competitive intelligence (business intelligence)- a
formal program of gathering information on a companys competitors Sources of competitive intelligence: Information brokers Internet Industrial espionage Investigatory services
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Forecasting is based on a set of assumptions Faulty underlying assumptions are the most frequent cause of forecasting errors Useful forecasting techniques
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1. Discuss how a development in a corporations natural and societal environments can affect the corporation through its task environment 2. According to Porter, what determines the level of competitive intensity in an industry? 3. According to Porters discussion of industry analysis, is Pepsi Cola a substitute of Coca Cola? 4. How can a decision maker identify strategic factors in a corporations external international environment? 5. Compare and contrast trend extrapolation with the writing of scenarios as forecasting techniques
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Ronald Heimler
Dowling College- MBA Georgetown University- BS Business Administration Adjunct Professor- LIM College, NY Adjunct Professor- Long Island University, NY Lecturer- California State Polytechnic University, Pomona, CA President- Walter Heimler, Inc.
Prentice Hall, Inc. 2009 4-43
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