Introduction to

Hindustan coca-cola Beverages pvt ltd.

Submitted by :

SANDESH.T.K Reg No:09WHCMA014 SDC INSTITUTE OF MANGEMENT STUDIES Kolar-563101

UNDER THE GUIDENCE OF Dr. R KRISHNA

History
Coca-Cola was founded in May 1886 by Dr. John Pemberton Coca-Cola was first sold to the public in Atlanta at Jacobs Pharmacy Only 9 servings of the soft drink were sold each day Sales for the first year were only $50 Douglas N. Daft was elected chairman, Board of Directors, and chief executive officer of The Coca-Cola Company on February 17, 2000. Mr. Daft is the 11th chairman of the Board in the history of the Company.
He held positions of increasing responsibilities throughout Asia and in 1982 was named vice president of Coca-Cola Far East Ltd.

Company Overview
Coke would rather be long term wiser, than being short term smarter

COCA COLA ENTERPRISES INC.

TYPE FOUNDED HEAD QUARTERS U.S.A. : PUBLIC (NYSE:CCE) : 1926 : ATLANTA, GEORGIA, JOHN BROCK

CHIEF EXECUTIVE OFFICER :

CHIEF FINANCIAL OFFICER : WILLIAM W.DOUGLAS INDUSTRY REVENUE OPERATING INCOME NET INCOME EMPLOYEES : : : : : BEVERAGES $19.800 BILLION USD $1.495 BILLION USD $1.143 BILLION USD 73,000 (APPROX)

vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. 1) To refresh the world... 2) To inspire moments of optimism and happiness... 3) To create value and make a difference.

OBJECTIVE
The predicate of the first statement also indicates that the objective of Coca-Cola is not only to quench consumer thirst, but also to enliven the spirit and recharge the mind. The objective is for advertisements to teach the consumer that CocaCola products refresh the mind and spirit along with the body.

Product Profile

Product Profile (CONT.)

Coca-Cola Mainly preferred by the Youngster & Kids. Thums -Up :- Youngster. Limca :- Common Drink. Fanta :- Basically Preferred by Ladies and Kids. Maaza :- Also Ladies and Kids.

Sprite :- Energetic drink.

Kinley Soda:- Mostly those who consume liquor.

SWOT ANALYSIS
Strength
1. Improved quality control. 2. Latest technology. 3. Heavy investment in both infrastructure and sales promotion campaigns. 4. Modified and attractive packaging. 5. Strong advertising network

Weakness

1. Entire infrastructure needs a face-lift. 2. Unskilled labour. 3. Tight case policy. 4. Fear of retrenchment among the workers.

Opportunity
1. Wide market. 2. Good rural market. 3. Direct distribution.

Threat
1. Stiff competition. 2. Illegal distribution done by some distributors. 4. Changing of consumer preference.

FINDINGS
1.Out of 800 consumers, 51% are males and only 49% are females. 2.Maximum number of people surveyed is below 15 years. 3.Out of 800 people 13% are professionals, 9% are businessman,26% are serviceman, and 49% are students. 4.Out of 800 respondents, 97% of consumers buy cold drinks and only 3%of them do not buy. 5.19% respondents prefer Coke, 18% prefer Pepsi, 12% 7up, 11 % of them prefer Sprite, 9% Fanta, 8% prefer Mazza, and 23% prefer Thumsup.

SUGGESTIONS
Perform a detail demand survey at regular interval to know about the unique needs and requirements of the customer. The company should also use time to time some more and new attractive system of word of mouth advertisement to keep alive the general awareness in the whole market as a whole. The company should be always in a position to receive continuous feedback and suggestions from its customers/ consumers as well as from

Conclusion
From the analysis of the data collected and from the experiences, I have reached the following conclusions: COCA COLA is most popular amongst its users mainly because of its TASTE, BRAND NAME, INNOVATIVENESS. Thus it should focus on good taste so that it can capture the major part of the market.

THANK YOU