Documenti di Didattica
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Fortis 26%
compete for the Best Project Certificate and the Best Performance Certificate from the company.
Learning's
Students will learn about Insurance market research(tools- Excel and SPSS) case study discussions some core HR, Finance and Marketing topics some management games.
Learning's in insurance
Basic principles of Insurance Under writing process Basic products in insurance Claims management.
Learning's in Marketing
7 p s of marketing Segmentation, targeting & positioning(STP) Integrated marketing communications Consumer behavior & buying decision process Branding and its terminology Product life cycle and BCG matrix. Market research i. Preparation questionnaire ii. data collection methods iii. analysis using SPSS & Excel tools.
Learning's in Finance
Basic accounting principles Accounting standards related to insurance industry Ratio analysis Financial management overview Taxation.
Learning's in HR
Organizational development Training and development Stress management Motivation concepts Some management Games.
Project Details
Sales