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Title

WHAT IS A PORTFOLIO?

The American Heritage Dictionary of the Title Language English

Defines

portfolio
as
a. A portable case for holding material, such as loose papers, photographs, or drawings. b. The materials collected in such a case, especially when representative of a person's work: a photographer's portfolio; an artist's portfolio of drawings.

Title

WHAT IS A FASHION PORTFOLIO?

FASHION PORTFOLIO

Title

(a) implicit and explicit information about the best work done by fashion designer. (b) display of ones flair in fashion designing, creativity, experience, special skills, and abilities

Creation of a portfolio is one of the most important aspects for a fashion designer to make his presence felt . Portfolios are a means for the designer to communicate his ideas and concepts about fashion to the people. The portfolio determines the sale quotient of an individual's design. It is a presentation of the range of a designer's skills and his expertise in the field.

CONCEPTS OF PORTFOLIO DEVELOPMENT

The plan...
Designers work a year in advance In the spring, the studio works for the spring/summer of the following year Once a collection is finished, on to the next! Research Each collection is researched so that all the items in it complement each other, will be in style, and have the particular look for which the company is known for.

Predicting Trends A designers most difficult task is forecasting what will be in style for the coming years. To do this, they know the past trends and look at repeats. They also purchase HIGH priced trend magazines. Additionally they observe what succeeded with customers in the past.

CONCEPTS TO BE CONSIDERED

ENVIRONMENTAL FACTORS SEASON COLOUR CULTURE FABRIC DESIGN OCCASION PRESENTATION TECHNIQUE

The Collection
Theme A designer selects a theme that represents their collection. It can be a period in history, a foreign place, a range of colors, a type of fabric Designing After the groundwork is completed for the nature of the collection, the designer must decide how many and what types of garments should be included in the collection.

Usually, they have a three month period to design, produce and publicize the collection in time for their fashion show. Press and buyers get their first look at the collection at the show

PROCESS FLOW IN FASHION PORTFOLIO DEVELOPMENT

Fashion Portfolio Development


Trend Forecasting Trend Interpretation Concept Development Customer Profiling Flat Sketch/ Silhouette Development Fabrics/Trims & Accessories

Fashion Portfolio Development


Final Design/Story Board Pattern Development Measurement & Grading of Patterns Garment Construction Fit Analysis & Quality Assurance Styled Garment on the Ramp

Forecasting & Interpretation


The process that analyzes current events & happening culture to identify new trends that can be communicated to the Retailers & consumers through seasonal color, fabric, and silhouette stories to give fashion a fresh look each season. Forecasting are normally done 20-24 months in advance of selling season.

Organizing A Portfolio
A fashion design portfolio is a very important tool for any designer. It should contain samplings of the best work done by a designer. The best way to build a great portfolio is to focus on the content. It should showcase the designers creativity , style, sketching ability, knowledge of how to use color ,textile understanding ,design development and problem solving skills.

Points to remember in portfolio preparation


The recommended sizes are 8x10 9x12 11x14(most popular) 14x17 (or) 16x20 Make it interesting and enjoyable. Keep it simple and neat. Keep it up to date. Include only the best designs. Plan your work and budgets. Good Knowledge about your target customer / client.

What to include ?
Introductory page Customer profile Theme board Mood board Color board Fabric board Flat presentations Design development board Story board Accessory board Photographic board.

Introductory page
Should say Something unique about the designer /company. Example: Personal logo Designers name Customer name Season Targeted area of the theme.

Customer profile
Create a customer image and biography that enables you to keep your designs on track and targeted to your customer.

Theme board
The basic building block/primary idea through which the designer gets impressed / inspired. Simply called as the inspiration board.

Mood board
Basically collages of items such as photographs, sketches, clippings, fabric swatches and color sample that present the mood/idea of your theme to your customer.

Color board
Colour is a vital element of any emerging fashion trend. Depending on the forecast, people draw inspiration from certain colours & set the tone for the line creation .Colour reflects the mood of the people. Avoid using more than 8 shades in a pallete.

Fabric board
This board extensively contains the swatches of the fabric selected for the design process. Fabrics are selected with care to suit season/occasion/market/price point. The swatches will demonstrate how the texture ,dimension and feeling of the selected fabric is.

Flat presentations
The outline or shape of a garment designed. Flat drawings are exactly that a garment sketch showing where the seams go, where the fastenings go and what type they are, and any other interesting detail.

Design development board


This board presents the collection of design development of styles of garments related to our theme. This is tool to communicate the designers ideas.

Story board
Story board is a summary of your collections inspiration and theme. this board will usually consist of a full colour illustration of a fashion figure or figures (male or female) wearing the garments being showcased. You should include a sizeable swatch of the fabric chosen, clearly labeled. You should consider your storyboard to be a pictorial representation of your clothing in full colour, along with technical renderings of each garment individually.

Accessory board
The suitable accessories for the designed garment is highlighted in this board.

Photographic board.

This board includes the photograph of the finished product of your work. The total finished touch is got by including pictures of models wearing them.

In todays competitive fashion industry ,your portfolio is your sales tool. There is no one style of portfolio that remains standard forever. If you are not in fashion, you are nobody.

REFERENCES
www.designersnexus.com www.fashionising.com www.ehow.com www.uen.org/. www.fashion-portfolio.webs.com/ www.sarahwatersdesigns.com