ETHICAL ISSUE IN KFC

y KFC Corporation founded and also known as

KENTUCKY FRIED CHICKEN, is a chain of fast food restaurant based in Louisville Kentucky in the United States. y KFC has been a brand and opening segment, termed a concept of Yum! Brands since 1997. y The company was founded by Colonel Harland Sanders in 1952. Sanders died in 1980, he remains an important part of the companys branding and advertisement, and Colonel Sanders or The Colonel is a metonym for the company itself.

ETHICAL ISSUES IN KFC

y The ethical issue involved in Kentucky Fried Chickens

business operations in India KFC entered in India in 1995 and has been in midst of controversies since then. y The regulatory authorities found that KFCs Chicken did not adhere for the prevention of food adulteration act 1954. Chickens contained nearly three times more monosodium glutamate (popularly know as MSG, a flavor enhancing ingredient) as allowed by the act. y Since the late 1990s, KFC faced severe protest by People for Ethical Treatment of Animals(PETA), an animal rights protection organization.

y PETA accused KFC of cruelty towards chickens and released

a video tape showing the ill treatment of birds in KFCs poultry farms.

SOLUTIONS
y However , undeterred by the protest by PETA and other

animal rights organizations, KFC planned a massive expansion program in India. y They accepted the prevention of food adulteration act 1954. y They stopped the ill-treatment against the chickens. y Now they also produce vegetarian food products.

THANKS