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  • Internet Marketing - Consumer Data Privacy

    Caricato da

    Dr Rushen Singh
    9 visualizzazioni24 pagine
    PRIVACY CONTROVERSIES AOL +1997 +Plan To Rent Customer Lists Sparks Complaints RealJukeBox +1999 +Sofware Sending Information From UserPs Hard Drive To RealNetworks Comcast +2002 +Collecting and Storing Data On CustomersP Activities On The Web Prof. Rushen Chahal.

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    PRIVACY CONTROVERSIES AOL +1997 +Plan To Rent Customer Lists Sparks Complaints RealJukeBox +1999 +Sofware Sending Information From UserPs Hard Drive To RealNetworks Comcast +2002 +Collecting and Storing Data On CustomersP Activities On The Web Prof. Rushen Chahal.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPT, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    9 visualizzazioni24 pagine

    Internet Marketing - Consumer Data Privacy

    Caricato da

    Dr Rushen Singh
    PRIVACY CONTROVERSIES AOL +1997 +Plan To Rent Customer Lists Sparks Complaints RealJukeBox +1999 +Sofware Sending Information From UserPs Hard Drive To RealNetworks Comcast +2002 +Collecting and Storing Data On CustomersP Activities On The Web Prof. Rushen Chahal.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPT, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 24

    SOCIAL AND REGULATORY ISSUES I: CONSUMER DATA PRIVACY

    Prof. Rushen Chahal

    Prof. Rushen Chahal

    Page 1

    12-2

    DIMENSIONS OF TRUST IN E-COMMERCE

    SECURITY
    Chapter 13

    AUTHENTICATION
    Chapter 13

    TRUST

    PRIVACY Page 2

    Prof. Rushen Chahal

    12-3

    - What Are Your Concerns About The Privacy Of Your Personal Data? - What Concerns Do Your Family And Friends Have?

    Prof. Rushen Chahal

    Page 3

    CONSUMER CONCERNS

    12-4

    Prof. Rushen Chahal

    Page 4

    PRIVACY CONTROVERSIES
    AOL 1997
    Plan To Rent Customer Lists Sparks Complaints

    12-5

    RealJukeBox 1999
    Sofware Sending Information From Users Hard Drive To RealNetworks

    Comcast 2002
    Collecting And Storing Data On Customers Activities On The Web
    Prof. Rushen Chahal

    Page 5

    CONSUMER SEGMENTS BY ATTITUDE


    Privacy Fundamentalists
    Extremely Concerned About Use Of Data Unwilling To Provide Data

    12-6

    Privacy Pragmatists
    Have Concerns, But Willing To Accept Assurances

    Marginally Concerned
    Mild Concern Willing To Provide Data
    Prof. Rushen Chahal

    Page 6

    12-7

    CONSUMER SEGMENTS BY DEMOS


    Demographic Segments More Concerned Online Six Months Or Less Older Americans Women

    Prof. Rushen Chahal

    Page 7

    12-8

    FACTORS INFLUENCING WILLINGNESS

    Prof. Rushen Chahal

    Page 8

    12-9

    FACTORS AFFECTING LEVEL OF CONCERN Control Over Information Degree Of Knowledge About Use Sensitivity Of The Information Familiarity With Entity Collecting Data Whether Compensation Provided

    Prof. Rushen Chahal

    Page 9

    12-10

    The United States Has A General Preference For Industry Self-Regulation In The Field Of Privacy

    Prof. Rushen Chahal

    Page 10

    12-11

    REGULATION IN SENSITIVE AREAS


    Childrens Online Privacy Protection Act Gramm, Leach Bliley Act Health Insurance Portability And Accountability Act

    Prof. Rushen Chahal

    Page 11

    12-12

    TYPES OF PRIVACY DISCLOSURES

    Prof. Rushen Chahal

    Page 12

    12-13 BOTTOM PORTION OF YAHOO! HOME PAGE

    Prof. Rushen Chahal

    Page 13

    INFORMATION PRACTICES STATEMENTS We Will Not Share Your Name With Anyone, Anytime. From Time To Time We Will Share Your Name With Partners Who Have Offers Of Interest.

    12-14

    Prof. Rushen Chahal

    Page 14

    12-15

    FAIR INFORMATION PRACTICES PRINCIPLES (U.S, E.U. & Many Others)


    Notice/Awareness Choice/Consent Access/Participation Integrity/Security Enforcement/Redress

    Prof. Rushen Chahal

    Page 15

    12-16

    SOME PRIVACY ORGANIZATIONS TRUSTe


    BBBOnline Online Privacy Alliance Electronic Privacy Information Center Electronic Frontier Foundation Privacy Rights Clearinghouse Privacy Pages Of The DMA/AIM
    Prof. Rushen Chahal

    Page 16

    12-17

    PRIVACY IS A GLOBAL ISSUE

    Prof. Rushen Chahal

    Page 17

    PRIVACY CONCERNS IN VARIOUS COUNTRIES - I

    12-18

    Prof. Rushen Chahal

    Page 18

    PRIVACY CONCERNS IN VARIOUS COUNTRIES - II

    12-19

    Prof. Rushen Chahal

    Page 19

    12-20

    THE E.U. DIRECTIVE ON PROTECTION OF PERSONAL DATA

    Prof. Rushen Chahal

    Page 20

    12-21

    SPECIFIC RIGHTS BASED ON FIPP


    Right Of Access To Data Right To Knowledge About Data Origin Right To Have Inaccuracies Corrected Right Of Recourse Right To Withhold Permission
    Page 21

    Prof. Rushen Chahal

    12-22

    Prof. Rushen Chahal

    Page 22

    12-23

    SAFE HARBOR AGREEMENT

    DEPARTMENT OF COMMERCE MONITORS COMPLIANCE


    Prof. Rushen Chahal

    Page 23

    12-24 STRATEGIC SUMMARY

    Trust Is Essential To Ecommerce Privacy Is One Dimension Of Trust Consumers Are Both Concerned And Ill-Informed
    There Are Segments

    Children Are Especially Vulnerable Some Types Of Information Are Especially Sensitive Fair Information Practices Principles Generally Accepted Self-Regulation And Privacy Watch Dogs Characterize U.S. Approach Laws/Regulations Characterize Approach Of Many Other Countries
    Prof. Rushen Chahal

    Page 24

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