Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Purchase options
Whether to buy or save? When to buy? What to buy both category and brand? Where to buy? How to pay?
Consumption options
Whether to consume or not? When to consume? How to consume?
Divestment options
Disposal Recycling Remarketing
Individual differences
Consumer resources Knowledge Attitudes Motivation Personality, values, lifestyle
Environmental Influences
Culture Social class Personal influence Family Situation
Psychological Processes
Information Processing Learning Attitude and changes in behaviour
Information Processing
Exposure Attention Comprehension Acceptance Retention
Impulse buying
It does not have the indifference that accompanies LPS. A high sense of emotional involvement and urgency short circuits the reasoning process and motivates immediate action A sudden and spontaneous desire to act accompanied by urgency State of psychological disequilibrium in which a person can feel out of control Onset of conflict and struggle that is resolved by immediate action Minimal objective evaluation Lack of regard for consequences
Variety Seeking
Acivation of seeking variety as a motive Similar alternatives Frequent brand shifts High purchase frequency