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Reading material
 Business Research Methods by Donald R Cooper

and Pamela S Schindler  Chapter 1, 2- Introduction to Business Research

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Why study research??

 To study process and tools needed to reduce risk

in managerial decision making ( Goals, decision support, strategy etc.)  Ex. :- New product launch  Well-executed research can save a company from making a costly mistake on new product introductions.

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A process of planning, acquiring, analyzing and disseminating relevant data and information and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize business performance.

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1. 2. 3. 4. 5. 6. 7. 8.

Purpose clearly defined Research process detailed Research design thoroughly planned High ethical standards applied Limitations frankly revealed Adequate analysis for decision maker s needs Findings presented unambiguously Conclusions justified
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The primary purpose of research is to reduce the level of risk of a business decision

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The Business Research Process

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Reading material
 Business Research Methods by Donald R Cooper

and Pamela S Schindler  Chapter 3- Research Process

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Management-research question hierarchy Begins with management dilemma

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1.Examine variables to be studied and assess whether they are operationally defined. 2.Review the research questions to break them down into second and third-level questions. 3.If hypotheses are used, be sure they meet the quality tests. 4.Determine what evidence must be collected to answer the various questions and hypotheses. 5.Set the scope of the study by stating what is not a part of the research question.

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Performance Considerations

Attitudinal Issues

Behavioral Issues

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Budget Types  Rule-of-thumb  Departmental  Task

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Option Analysis Decision Theory Prior or Interim Evaluation Ex Post Facto Evaluation

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Purpose Legallybinding contract

Methods

Extent

Written proposals establish

Timing

Obligations

Delivery Budgets
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Research Design Designing the Research Project Sampling Design Pilot Testing
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Data Characteristics Abstractness Verifiability Elusiveness Closeness

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Reducing data to manageable size

Developing summaries

Looking for patterns

Applying statistical techniques

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Executive Summary

Research Overview

Research Report
Technical Appendix Implementation Strategies
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Problems background

Summary of exploratory findings

Research design and procedures

Conclusions

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The Favored-Technique Syndrome Company Database StripMining Unresearchable Questions Ill-Defined Management Problems Politically Motivated Research

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Everything must have a beginning !!!!! Thank you

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