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RIBCO INDUSTRIES

NAZIEH AHMED

COMPANY PROFILE
Name of the company Regd. Office Group of firms : Ribco Industries : N H 17, Nawayath Colony Bhatkal. : Ribco, Ribco steels, Ribco industries, Ribco (kundapura), Ribco giri & co. kumta, Ribco trading co. Mangalore. : Manufacturing of PVC pipe : S. A. Rehman : S. M. Rumaize : S. Narayan Shanbhag

Nature of activity Proprietor Managing director Production manager

VISION & MISSION OF THE COMPANY


VISION To become a market leader in coastal belt of Karnataka. MISSION To obtain ISI certification. To produced best quality product. Be the best in business. To improve the sales. To purchase high capacity machines.

ORGANIZATIONAL STRUCTURE

FUNCTIONAL DEPARTMENTS

PRODUCTION DEPARTMENT

HUMAN RESOURCE DEPARTMENT

FINANCE DEPARTMENT

MARKETING DEPARTMENT

MARKETING DEPARTMENT

Functions of marketing department Sales Sales promotion Advertisement Market planning

MARKETING DEPARTMENT
Marketing strategies adopted by RIBCO Preparation of Marketing plan (short term & long term). Delivering the product in time. Customization

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Analyzing the competition and making adjustment accordingly. Attending customers complaints. Sales promotion

SWOT ANALYSIS
STRENGTHS: Price: The products produced by the RIBCO are priced reasonably and according to the quality. Quality: Ribco produces best quality at the lowest rate to cater the basic needs of Potential customers.

WEAKNESS: High cost : The process is fully automated hence the machine required to perform the task are costly, in turn takes long time to recover the amount invested as fixed cost.

Transportation: Getting the raw material is more costly. As the supplier is located far away, this in turn increases the transportation cost.

SWOT ANALYSIS
OPPORTUNITIES: Larger market of Karnataka can be explore:

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Ribco industry in more ever concentrating on the northern part of Karnataka hence they have the opportunity to explored other half also. Diversification in similar products: RIBCO has an opportunity to increase their product range in similar product like PVC sheets, PVC tanks etc

THREATS: Government may ban the usage of plastics: The government may ban the usage of plastic as it is a non disposal product. Maintain or improve the level of Quality: The challenge faced by the industry is how maintain the quality with continuous improvement in the product.

FINDINGS

The prime aim of RIBCO Industries is to satisfy its customer by delivering quality products at a reasonable rate. The company is maintaining a good employer-employee relationship. The company considers total quality management is the best way for the growth and expansion of its business. The product of the RIBCO Industries is being priced less, which enables the company to survive in the competition. This can be perceived as the company s aim to cater the needs of all classes of the society. No much opportunity for the female employee

SUGGESTIONS

Plant layout Concentrate on un-explored market Implementation of MIS Company should concentrate on Advertising & Sales Promotional activities

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