REEBOK JUNIORS

Introduction
Type Industry Founded Headquaters Area served Products Parent Website subsidary of adidas sports equipments bolton ,england(1895) canton,massachusetts,Us worldwide sportswear, footwear adidas www.reebok.com

REEBOK INTRODUCTION Reebok is an American-inspired, global brand that creates and markets sports andlifestyle products built upon a strong heritage and authenticity in sports, fitness andwomens categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo
REEBOK'S VISION Fulfilling Potential Reebok is dedicated to providing each and every athlete - from professional athletesto recreational runners to kids on the playground - with the opportunity, the products,and the inspiration to achieve what they are capable of. We all have the potential to dogreat things. As a brand, Reebok has the unique opportunity to help consumers,athletes and artists, partners and employees fulfill their true potential and reachheights they may have thought un-reachable.

REEBOK'S MISSION
Always Challenge and Lead through Creativity At Reebok, we see the world a little differently and throughout our history have madeour mark when weve had the courage to challenge convention. Reebok creates products and marketing programs that reflect the brands unlimited creative potential

REEBOK'S POSITIONING
Celebrate Individuality in Sport and Life Reebok understands that people are, above all, unique. Reeboks positioning reflectsthis; celebrating the distinct qualities that make people who they are unique points of view, their individual style and their remarkable talents .

The Secret to Reeboks Success

Ability to respond to consumers needs & desires High brand recognition. 1987 survey: 95% of athletic shoe owners were aware of Reebok v. 57% two years prior 98% when only considering teens, who purchased more than three pairs of shoes per year Unaided awareness of Reebok doubled between 1985 and 1987 Compared with a drop by Nike on the same measure 57% of teens dubbed Reebok the in shoe (38% for Nike)

Market Segments
Weekend warriors use their shoes for sports but are not zealous athletes Casual wearers use athletic shoes only for street-wear Largest segment: 80% of sales Demand comfort and style Serious athletes Smallest segment Perceived by industry analysts to be opinion leaders for both of the other segments (Pyramid of Influence) Led manufacturers to focus on the eliteness

REEBOK'S PURPOSE
To Empower Global Youth to Fulfill their Potential Commitment to Corporate Responsibility is an important legacy and hallmark of theReebok brand. For two decades, Human Rights, through the Reebok Human Rights program, was the primary focus of this effort.

REEBOK'S BRAND TERRITORY

Having Fun Staying in Shape Having Fun Staying in Shape comes to life through a fun, bold, provocative manner expressed through fresh, eye catching imagery signed off with a unique 'Reeword.'The tone and manner allows the consumer to look at sport and lifestyle through our lens of 'Ree.'

Market Share
Competition was intensified by increases in labor rates, leather costs, and a weakened value of the dollar Increasing costs exerted extreme pressure on profit margins Changes in retailer practices to limiting the number of brands and lines (minimize markdowns) Shortening product life cycles for athletic shoes (9 months)

Advertising Agencies In 2004, Reebok hired McGarry Bowen as there advertising agency. Till 2007, McGarry wasReeboks brand agency. McGarry Bowen was founded in 2002 and has offices in New York andChicago. McGarry Bowen is a fully-integrated agency with advertising, design, relationshipmarketing and a digital arm. The Agency works with many of the of the worlds best known companies includingJPMorgan, Chase, Kraft, Disney, Marriott International, Chevron,

Promotion Strategy The Reebok segment is comprised of the Reebok brand, Reebok-CCM Hockey and Rockport. In2008, the Reebok brand has further refined its strategy considering the brands heritage andvalues, consumer insights and positioning within the adidas Group port folio. Inspired by itsroots in sport and womens fitness, Reebok developed a clear roadmap for its key businessesgoing forward: Own Womens Fitness, Challenge Mens Sport and Revive Classics. Central toReeboks brand heritage is the courage to challenge convention.

Print Media Advertising

Magazines The media vehicles that were used for magazines are Dime Magazine, URB1 Magazine, Whats Haute Magazine, Sports Illustrated and ESPN Magazine.

Television Media Reebok had enrolled various celebrities both from athletic and non-athletic background for itstelevision commercials. The various ad campaigns were started for every launch of their newproducts. Time to time new commercials aired on TV. Several tie-ups were made with different television channels for its advertising

Visual merchandising is the activity and profession of developing floor plans and threedimensional displays in order to maximise sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage and motivate the customer towards making a purchase. Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.

Signage's Store interior and exterior Marquees Banners displays

The exterior of the store attracts the attention of customer inside

The industry product selection price segment customer group andcompany vision form the foundation of the concept.

It can be used to announce a change in season sale a special event or a promotion .

A group of related products manufactured by a single company. For example, a cosmetic company's makeup product line might include foundation, concealer, powder, blush, eyeliner, eyeshadow, mascara and lipstick products that are all closely related. The same company might also offer more than one product line.

Lights . Area of store No. of employees in store No of fixtures Music Color Frangance

LED, fiber-optic and dynamic 200sq/ft ,, rohini 3+1 cashier

rock star drums blue and white orange blossoms

SWOT Analysis (Reebok)

SWOT Analysis Strength The firm can predict the shoe market and come up with products that will create markets. Diversity its products into the competitive market. Strong positive results from its good operation performance.

WeaknessReebok's current position in the apparel industry is not strong. Go for too many segments, so company can't handle all of them well, and it may cause company to loss its market in the long run. .

OpportunityThe market is big, and the increasing demand is expected. Produce oversea will help company to cut down its cost on labor, and generate more margins on its products. Fads are unknown. Yet, if the firm can react quickly enough to the fads, it can generate lots of profit from the new trends.

ThreatsThe industry is controlled by fads and the fads are nearly not predictable. Product must be unique and competitive distinction. Reebok facing strong competitors in the casual market, and competitor's products are trendy, fashionable, and fleshy.

Conclusions
Introduce and explain new products. The styles and code to the brand should change asclientele advance and grow. Thus we can say that companies which want to maketheir brands No.1should adopt the above findings intheir Visual merchandising.

Name: Project:

kanika gupta visual mechandising

Brand name: Reebok juniors Submitted to: ms. shweta mam