Mall-O-Rama

y Akhil Aggarwal y Ankit Jain y Anup Dubey y Mayank Somani y Neeraj Aggarwal

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Contents
y Need for Mall Management y What is Mall Management ? y Shopping Experiences in Dubai y Segmentation of Malls in Dubai

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Need for Mall Management

y Mall management has been identified as a critical factor for the success

of malls and the retail industry across the world.

y Till recently, mall management was limited to facility management by a

majority of developers, leading to gaps in mall management practices.

y Given the high future supply of malls and increasing competitiveness

within the retail market, developers must correctly address these gaps to ensure success.

*Source: Jones Lang La Salle Meghraj

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Shopping experiences in Dubai

y Malls in Dubai serve as complete entertainment centres with miles of air-

conditioned corridors and tempting window displays where you can easily spend a few hours or an entire day hopping from store to store until closing time which can be as late as midnight on the weekends.
y From the Dubai shops and dining delights of The Dubai Mall to the popular Mall

of Emirates home to the worlds largest indoor ski slope on to Ibn Battuta Mall (named after the famed Arabic explorer) with its six themed shopping halls, there's more to the retail experience in Dubai than just branded storefronts.
y If designer fashions are your thing then it has to be the upmarket BurJuman mall,

a one-stop shopping destination for every label imaginable from Dior to Louis Vuitton. The mall is also home to the ultra-fashionable Saks Fifth Avenue store, the hangout of the well-heeled and affluent visitor.

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Shopping experiences in Dubai

y And if you just cant get enough of all that luxury, then the equally stylish

Boulevard at Jumeirah Emirates Towers is home to yet more desirable brands from the must-have trinkets of Tiffany & Co. and Bulgari to the inimitable chic of Armani and Jimmy Choo.
y Another unique destination is Wafi, a great place to shop with the family or hang

out with friends. Built in the shape of a pyramid, this distinctive Emirates mall is not only home to an eclectic mix of one-off stores and familiar brand names, but also offers an exciting menu of quality dining venues and entertainment options from Planet Hollywood to the acclaimed Ashas Indian restaurant (owned by famous musician, Asha Bhosle). It also houses Khan Murjan, an indoor souk based on a legendary 14th century Arabian market, with artisans and traders selling a variety of goods.

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Shopping experiences in Dubai

y Deira City Centre meanwhile is a cornerstone of the city's retail scene, with

something for everyone. It is particularly popular for its selection of high street brands including Deben-hams, Topshop, Forever 21, Gap, Mango, Oasis and Benetton. The huge Carrefour in the centre is the perfect place to find bargainpriced TVs, DVDs, clothing and home accessories.
y Venture to New Dubai and you will find one of the few outdoor shopping precincts

in the city, with great beach views as well. The Walk at Jumeirah Beach Residence spans 1.7km and is spread across two levels; a plaza level and beach level. Its a mix of high-end retail and home wares, interspersed with an array of restaurants and bustling cafes. Theres also Boutique 1 where you can find handpicked designs from top labels such as Mulberry, Missoni, Elie Saab, Luella and Giambattista Valli.

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Shopping experiences in Dubai

y Other malls in Dubai, not necessarily known for their choice or size, but charm

and design, are The Village in Jumeirah with a selection of funky boutiques selling limited collections; the ever-busy Mercato mall, designed in a Venetian theme; and Jumeirah Mall with its cafes, bookstore and quirky gift outlets.

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Segmentation of malls in Dubai

Divided into four segments: 1 - High End Segment y Ibn Batutta Mall y Mall of Emirates y Dubai Mall y BurJuman 2 - Medium End Segment y WAFI y Deira City Centre y Mirdif City Centre y Festival City y Dubai Marina y Dragon Society 4 Hyper Markets y Lulu Hyper

3 - Low End Segment y Lamey Plaza y Outlet

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Ibn Batuta Mall

y Ibn Battuta Mall in Dubai is among the largest themed shopping malls in the

world. y It offers an exciting mix of more than 275 retailers, 21 cinema screens and more than 50 restaurants and food outlets, including the only IMAX theatre in UAE. y The Ibn Battuta Mall is named after the 14th Century explorer Ibn Battuta, who spent 29years travelling through Middle East and Asia. y The mall is divided into six designated courts with each based on the areas he travelled namely China, India, Egypt, Persia, Tunisia and Andalusia.
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Ibn Batuta Mall China Court

y It is the home to the Entertainment

Zone, houses the regions first IMAX theatre and 21 cinema screens. y There are a host of restaurants to choose from for causal dining, including the Finz for Mediterranean cuisine and Pizza Express for Italian. y The China Court also includes Sharaf DG, the largest electronics store within the mall, which has every possible device and gadget in store.

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Ibn Batuta Mall India Court

y The India Court displays the latest

in fashion, and is the right place for those in search of classy boutiques, luxury brands and other sophisticated stores, including the Evisu, Bauhaus and Ginger and Lace.

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Ibn Batuta Mall Persia Court

y The jewel in Ibn Battuta Malls

crown, Persia Court is home to the dome, a captivating masterpiece which was hand-painted by a small group of talented artists. y There are several distinguished stores in these streets including the Paris Gallery, Debenhams, Forever 21 and H&M.

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Ibn Batuta Mall Egypt Court

y Pyramids

and fairy tales, hieroglyphics and temples, kings and queens Egypt Court brings to life the wonder and romance of its ancient history and leads visitors on a journey of discovery. y For books galore, theres Magrudys. For gadgets and playtime, theres The Toy Store. For outdoor pursuits, theres Sun and Sands. and for childrens clothes and toys, theres Mothercare. y A tailor-made piece of silver jewellery, engraved with Arabic Calligraphy.
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Ibn Batuta Mall Tunisia Court

y Blue skies and white fluffy clouds

guide the way through 14th century inspired Tunisia Court. y This is a place where kids can have some fun time at the Fun City, while you get to shop at the Geant. y There are 16 international food outlets too at the Tunisia Court, revealing sensational aromas.

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Mall of Emirates
Shopping is just the beginning

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Mall of Emirates
Shopping is just the beginning

y the ultimate leisure, entertainment and shopping

resort opened in September 2005. y features 520 international brands, including department, fashion, lifestyle, sports, electronics and home furnishing stores and the largest Carrefour in the city.

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Mall of Emirates
Shopping is just the beginning

y A destination that offers friends and families a place

to play, eat out, do some serious shopping, learn and even sleep in five star luxury.
   

Ski Dubai Magic Planet VOX Cinemas Mall of the Emirates DUCTAC (Dubai Community Theatre & Arts Centre)

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Dubai Mall

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Dubai Mall
y The Dubai Mall is the world's largest shopping, leisure and entertainment

destination.

y Construction work started in 2004 and the mall opened its doors to the

world on November 4th 2008.

y The

Dubai Mall is the region's premier shopping, lifestyle and entertainment destination. With more than 1,200 stores and a host of world-class attractions such as:  Dubai Aquarium & Underwater Zoo  Dubai Ice Rink  KidZania  Sega Republic  At The Top Burj Khalifa  Dubai Fountain

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Deira City Centre

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Deira City Centre

y Deira City Centre, Dubai , UAE, first opened its doors in November 1995. y As the first large-scale, mixed-use shopping destination, complete with retail

y y

outlets, restaurants, entertainment facilities and a hotel, Deira City Centre created an international dimension for one-stop shopping and entertainment for the Middle East, bringing it to an entirely new level. Deira City Centre encompasses over 115,000 square metres of retail space and features over 370 retail stores and services. Its entertainment facilities include Magic Planet, one of the region's most popular indoor family entertainment centres; Bowling City, VOX Cinemas, an 11-screen cinema multiplex with 3,000 seats , as well as Bowling City. The Centre also provides direct access to the 5-star City Centre Hotel & Residence, managed by Pullman; an 11-storey hotel offering 318 rooms and 112 apartments. Deira City Centre is one of the flagship malls within the Majid Al Futtaim Properties portfolio and ranks as one of the most successful shopping malls in the world.

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Dubai Marina

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Dubai Marina
y opened in December 2008. y 390,000 sq ft of retail area (The Dubai Mall is about y y y y

ten times that size). The Emaar Malls Group. Children's play area and Kids Zone called "Favourite Things Mother & Child . Reel Cinemas Cineplex. During Ramadan 2010, restaurants, coffee shops, or food court outlets are closed until Iftar (evening meal) for dine-in.

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Festival City

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y Dubai Festival City is a 1300 acre, premier waterfront urban

community that has been designed to capture the ground breaking 21st Century spirit of Dubai. y Developed by Al-Futtaim Group Real Estate (AFGRE) it has:
2+ million sq ft of leasable space over 400 shops including 25 flagship stores 90+ restaurants, cafes and bistros 12 screen Grand Cinemas complex Vast entertainment centre Free covered parking for 7,000 cars
y At the heart of Festival Centre lies Festival Marina, a Mediterranean

style luxury yachting hub reminiscent of the French Riviera.

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Outlet Mall
Big Brands. Big Savings. Every Single Day

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Outlet Mall
Big Brands. Big Savings. Every Single Day

y Developed by the Al-Ahli Holding Group, Dubai Outlet Mall is the only

outlet concept mall in the Middle East and home to over 800 of the worlds premium and top fashion brands.
y Discounts between 30%-90% on the majority of products available in

the 240 store available

y First one to introduce: Half Price Mondays shopping concept. y It is the first phase delivery and the centerpiece of Outlet City, which is

10 million sq ft mixed use development at DUBAILAND featuring retail, offices, hotels, a convention centre and other facilities

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Lulu Hyper
where the world comes to shop

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Lulu Hyper
where the world comes to shop

y the retail division of the EMKE Group . y 90 Stores in 18 countries. y more than 435,000 shoppers a day. y One of the major supermarkets participating in

'UAE: Free of Plastic Bag' Campaign by the Environment Agency, Abu Dhabi (EAD). y First time a unique campaign was held to promote locally grown vegetables 16th Jan 2011. y Dubai Quality award 5th Apr 2011.
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Lulu Hyper
where the world comes to shop

y Own brands:  Ikon for some value for money home appliances or hi-tech gadgets.  LuLu great value for money food & non-food products manufactured by leading international companies as per strictest QC standards. y Major Current Promotions:  Ramadan Delights (28-07-2011 to 13-08-2011)  Ramadan Kareem 2011 (23-07-2011 to 10-08-2011) y Recently opened 90th Store @ Arabian Center, Dubai

19th Jun 2011.

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Classification of Events
Events for Children Events for Family
y The IFLY Air Show y Dubai Summer Surprises y Freej At Al Ghurair

y The IFLY Air Show y Dubai Summer y y y y

Surprises Freej at Al Ghurair Centre Noush Like Sploosh Magician Mr. Men Show

Centre y Caricaturist y Noush Like Sploosh y Soulful Nights and Days

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Events for children

y Childrens Eco-Friendly y y y y y y y

Events for family

y England Oasis Centre y Ramadan Entertainment at y y y y y

Workshops Ventriloquist Spiderman Show Theaker - International Street Aerial Artist Ramadan in Dubai DSS Fantasia Kids Sports Championship Powerpuff Girls Recycle Meltdown

DMM Ramadan in Dubai Ramdan Doors of Knowledge Educate Her, Build Her Life Heritage Mosques in the UAE An Insight into the Islamic Culture

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Events for women

Events for shopaholic

y Ramadan In Dubai y Arabian Heritage

y Dubai Summer

Display y Make A Difference Ramadan Charity Campaign y Eid in Dubai y Health & Wellness Festival
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Surprises 20111 y Arabian Heritage Display y Health & Wellness Festival

Health & Wellness Festival April 21 April 23@ Dubai Outlet Mall
y Dubai Outlet Mall has

organized the Health and Wellness Festival for all its visitors as on 21st, 22nd and 23rd April 2011 y The Event aims at strengthening awareness of a regular medical checkup. y The 3 days event is taking place at the centre court area of Dubai Outlet Mall

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Amazing Thailand Festival July 01 July 31@ Dubai Outlet Mall

y Experience Thai in Dubai

with a chance to win a trip for 4 family & friends to Bangkok every week. y Spend 250 Dhs at any store at Outlet Mall for a chance to win a trip for 4 to Bangkok every week and daily shopping vouchers worth thousands of Dirhams

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Mr. Men Show June 23 July 03@ Dubai Marina Mall

y Based on the original Mr.

Men and Little Miss books created by Roger Hargreaves. The show centres on Dillydale where characters have their own specially designed homes and where vehicles are abundant. y Timings: Sunday-Thursday 6:00 & 7:30 pm Friday and saturday 5:00, 6:00 & 7:30 pm

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Bake & Roll with Cinnabon July 10 July 16@ Dubai Marina Mall
y Children will learn how

to bake and roll their own Cinnabon. y Daily timings: 5pm 9pm. y Show period: 60 minutes. y Tickets are Free

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Puppet Making Workshops July 17 July 30@ Dubai Marina Mall

y Children will design their

own puppets and will perform a small puppet show with their puppets. y Show Timing: 4pm 6pm. y Show Period: 60 minutes. y Tickets are Free.

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Shadow puppet show by Mr. Bunk July 23 July 31@ Dubai Marina Mall
y Professional family theatre

y y

show from the artist Mr. Jeff Atchem. The show Swamp Juice is an original creation by Mr. Atchem and this will be its debut production in the Middle East. Show Period: 30 minutes. Show Timing:Weekdays 6:30pm & 8pm and Weekends(Fri & Sat) 4pm,6:30pm,8pm. Tickets are free

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Circus Workshops July 03 July 09@ Dubai Marina Mall

y Two performers will teach

the audience various circus skills including juggling, plate spinning, balancing and so forth. y Show Timing: Weekdays 5pm, 6pm & 7pm and Weekends (Thurs-Sat) 4:30pm, 5pm, 6pm & 7pm. y Show Period: 30 minutes. y Tickets are free.
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Theaker - Street Aerial Artist June 30 July 09@ Dubai Marina Mall
y Mix of different skills will

be displayed including Flag Twirling, Hula Hoop, Aerial skills and Static TrapezeShow y Timing: Weekdays 8pm and Weekends(Fri&Sat) 4pm, 6:30pm, 8pm. y Show Period: 30 minutes. y Tickets are Free.
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Ramadan Entertainment at DMM August 01 August 31@ Dubai Marina Mall

y Oud & Tabla Players y Location: Dubai

Marina Mall - Level G y Show timings: 9:00 pm 11:00 pm

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Kids Fashion Week July 28 July 31@ Deira City Centre

y

Kids Fashion Week, a signature event of Dubai Summer Surprises 2011, is dedicated to the growing market of kids fashion.

y Date: 28th to 31st July 2011 y Time: 2:00 pm and 6:30 pm (2

shows a day)

In addition, join us at the Kids Fashion Week Creative Workshop at Deira City Centre and take part in different activities. Create Your Look Competition Timings: y Date: 18th to 31st July 2011 y Time: 3pm to 10pm

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Arabian Heritage Display August 01 September 03@ Deira City Centre

y - Henna

- Falconers - Traditional Coffee and Dates offering Show Timing: 8pm to 11pm

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Make A Difference Campaign August 01 September 03@ Deira City Centre

y - Donation of Glasses,

Books, Mobile Phones and Clothes at our Charity Bins in association with Red Crescent - Each donation is entitled to a redeemable voucher at selected Retailers y Show Timing: 8pm to 11pm

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The iFLY Air Show June 20 September 10 @ Mirdif City Centre

y The iFLY Air show will

take place on weekends (Thursday/ Fridays/Saturdays) with performances conducted by instructors along with sound and light. y Show timings are as follows: Thursdays 6pm & 9 pm Fridays and Saturdays 3pm, 6pm & 9pm
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Soulful Nights & Days August 01 August 30 @ Mirdif City Centre

y Experience the spirit of Ramadan

at Mirdif City Centre y Share the meaningful sentiments of the season and learn about the values that make Ramadan a truly special time for everyone. y Through Ramadan, during Iftar, listen to a traditional storyteller render tales inspired by the meaning of the Islamic Holy month. Savour delicious meals with special Iftar and Sohoor menus at many restaurants and cafes at Mirdif City Centre y Timings: Mall operating hours are 10 am to 1am and cafes and restaurants are open up till 3am

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Chowder July 22 July 31@ Dubai Festival City

y Chowder, the Emmy-winning

American animated television series on Cartoon Network comes to Dubai in an exciting and interactive show, along with music, singing, dancing, and interactive cookingfun! y Timings: y 22-24 & 28-30 July: 6:30pm, 7:30pm and 9:00pm 26, 27 & 31st July: 6:30pm and 7:30pm

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Kids Sports Championship July 14 July 20@ Dubai Festival City

y Kids Sports

Championships is a fun filled series of sports activities this summer. y Timings: 4pm-8pm

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Min Bladi Al Emarat July 17 July 29@ The Dubai Mall

y A popular event with locals and

y y y y y y y y

tourists alike, this event gives a fascinating insight into the Emirati culture and handicrafts are celebrated and displayed in this authentic presentation. Traditional Exibition July 17-26,2011 10:00 am - 12:00 am Star Atrium Sheila & Abaya Fashion July 27-29, 2011 7:30 pm -9:30 pm Fashion Catwalk Traditional competition will take place on 21st, 22nd & 23rd July at 5:00 pm

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Educate Her, Build Her Life August 01 August 30@ The Dubai Mall
y This is a collaboration

between Dubai Cares and The Dubai Mall. y Customers who visit The Dubai Mall this Ramadan will be able to donate AED 50 to help provide children in developing countries with access to quality primary education.

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Heritage Mosques in the UAE August 01 August 13@ The Dubai Mall
y This is a collaboration

between Dubai Municipality and The Dubai Mall.

y DM will show images of the

Heritage Mosques around the UAE, and how they looked like 100s of years ago and after they got renovated. Atrium, Ground Floor

y Location: Gold Souk

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An insight into The Islamic Culture August 01 August 30@ The Dubai Mall
y Receive a meaningful

insight into the religious significance of the month of Ramadan while simultaneously learning more about Islam, delivered by Islamic Affairs and Charitable Activities Department at their stand.

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Ramadan doors of Knowledge August 01 August 30 @ DSMG Malls

y A quiz challenge which seeks to

educate people about the true values of Ramadan in an entertaining and informative manner.
y DSMG is giving five more lucky

winners chances to win a 3series BMW . Any shopper spending AED 200 at any of the 14 participating malls gets a chance to win the BMW

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Ramadan in Dubai August 01 August 30@ Dubai Events and Promotions

y Ramadan is the holy month

which commemorates the revelation of the Holy Quran and is significant for all Muslims. During this month, Muslims abstain from all food and drink from dawn to dusk. y Dubai Events and Promotions Establishment will be organising events inspired by the spirit of the holy month.

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IBN Battuta New York back to London July 31@ Ibn Battuta Mall
y 4 x Walkabout characters Fogg

and servant, New yorkers

MC: recapping the Classic Story of Around the World in 80 days arrival in NY On screen act threearriving in New York Dance 1- All that jazz On screen steam train journey Dance 2 UASA Line dance/ cowboy& indians Photo opportunity with cast

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Lamcy on 14 July -Arabia July 14@ Lamcy Plaza

y 4 x Walkabout characters Fogg

and servant, Souq market traders MC: recapping the Classic Story of Around the World in 80 days On screen act threearriving in Egypt Dance 1- Egyptian horse dance in market On screen Egypt Dance 2 Tanoura dance Photo opportunity with cast

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Promotional Offers Mall of Emirates

y The Majid Al Futtaim

(MAF) Group has been a key sponsor for DSF ever since its inception in 1996 and Mall of the Emirates' previous participation has won plaudits from the global retail industry

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Mall of Emirates
y Dream big this DSF and

you could be the lucky winner of a prize worth AED 2 million. Win either a Villa in Tuscany, a Luxury Sports Car or a Private Yacht.. its your choice!
y Simply spend AED 300 at

Mall of the Emirates or Deira City Centre to enter the raffle draw. SO START DREAMING BIG!

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Mall of Emirates
y This years mega event also

saw Mall of Emirates screening classic Disney Films in 3D BOLT, UP, TOY STORY 1 and GFORCE. y Cinemas goers could enjoy this carnival of family fun the perfect way to treat the kids, and the parents would enjoy this too!!
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Mall Of Emirates Dubai Community Theatre & Arts Centre

y It has a 550 seat 2-level

theatre, 150 seat studio theatre, rehearsal spaces, large and small art galleries, 16 general and specialized classrooms/studios for activities such as painting, sculpture and photography, a music school, lending library and a caf.
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Mall Of Emirates
Major Industry Recognition & Awards
y Best Shopping Mall UAE

Retail Benchmark Study 2009 Ethos Consultancy y Best Shopping Mall Best in Dubai Awards 2009 y Best Sales Promotion DSF 2009 y ICSC Asia Shopping Centre Awards, Silver Trophy in the Sales Promotion and Events category for its Dubai

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Sales promotions for Dubai Summer Surprises from 8/6/2011 - 9/9/2011 Sl. no 1 Lakeland 2 3 4 5 6 7 8 9 10 11 12 Celio Bendon Camaieu Mansoon Accessorize Pumpkin Patch Shoeciti Tape A Loeil The White Company Sia Flammant from 25% - 70% sale on selected lines Brands Promotion Details from 25% - 70% sale on selected lines Bye 1 & get 1 free Bye 1 & get second for 50%

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The Dubai Shopping Malls Group (DSMG)

y Dubai Shopping Malls Group BMW Raffle

The Dubai Shopping Malls Group (DSMG) is giving ten lucky winners the chance to walk away with a brand new 2012 model BMW 3-series during Dubai Summer Surprises (DSS) and Ramadan In Dubai. y Beginning on June 22, the 10-week citywide promotion runs across 14 participating malls in Dubai, turning every Thursday into a lucky one for the weekly winner. The last draw of the promotion will be held on August 31st to coincide with the last date of Ramadan In Dubai. Shoppers spending a total of AED 200 at any of the 14 participating malls will be eligible to participate in the promotion.

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The Dubai Shopping Malls Group (DSMG)

y The malls include Al Bustan Centre, Al Ghurair City,

Al Manal Centre, Al Mulla Plaza, Arabian Centre, Burjuman Centre, Century Mall, Hamrain Centre, Ibn Batuta, Lamcy Plaza, Mazaya Centre, Oasis Centre, Palm Strip and Reef Mall.

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The Dubai Shopping Malls Group (DSMG)

y During the DSS segment of the promotion, the

participating DSMG malls have adopted the theme of Jules Verne's famous 19th century classic novel: Around the world in Eighty days, with each weekly draw being held in a different country to commemorate Phileas Fogg's famous journey. Some of the destinations on the itinerary include London, New York, Spain, Arabia, India and China. Participating malls will be transformed into the country visited during that week, with iconic scenes, background stage sets and representative figures.
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The Dubai Shopping Malls Group (DSMG)

y Dubai Summer Surprises 2011 Spa Packages

The Dubai Events and Promotions Establishment brings together some of the best spas in Dubai in the Spa Packages. With over 30 participating spas, spa enthusiasts can choose from discounted treatments from around the world and unwind in a truly luxurious way.

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STORE Promotions At MIRDIF CITY CENTRE Upto 50%

Upto September 10th Ed Hardy Kathy Van Zealand Sacoor Brothers Samsonite Aldo Shoes Bhs Boutique 1 G2000 Levis Tammy Bugatti B More Timberland Azzaro Pierre Cardin Shoe Express Sia Un1, Deux2, Trois3

Valid Till Dubai Shopping Surprise Al Washia Austin Reed Henri Llyod Jaege Al Motahajiba

27 - 30 JULY

UNTIL JUNE 16TH

June 23rd September 23rd Sunglass Hut(till 30th)

Upto 60%

Upto 65% Upto 70%

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Upto September 10th

Valid Till Dubai Shopping Surprise

27 - 30 JULY

UNTIL JUNE 16TH

June 23rd September 23rd

Upto 75%

Bossini Dune Garage Grand Optics Jeans West Nine West Ted Lapidus Al Jaber Optical

Blanco

Kas Australia

Part Sale

Other Offers

Jack Wolfskin Office Depot

Borders Crocs Etam Mothercare Motivi

Centrepoint

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