TEAM: RENDEZVOUS

IIM KOZHIKODE

rendezvous

Sumedha Sobti
sumedhas14@iimk.ac.in +91 9048723373 PGP14 (2nd Year)

Dhaval Thakkar
dhavalt14@iimk.ac.in +91 9048723184 PGP14 (2nd Year)

Chetna Sharma
chetnas14@iimk.ac.in +91 9048709498 PGP14 (2nd Year)

Madhukar Anand
madhukara14@iimk.ac.in +91 8086371815 PGP14 (2nd Year)

Innovative IDEATORS Challenge 2011

rendezvous

because some moments are special

Rationale for the logo: Rendezvous is not an ordinary dating website, it is an amalgamation of various activities that the individuals can explore and experience with their dates. The idea is to remove the taboo of dating in India about dating being bad and waste of time.

Online Usage Scenario

Online Usage Scenario Decoding the Customers Mind Customer Perception Map

ONLINE USAGE SCENARIO - INTERNET| SOCIAL MEDIA | KEY TRENDS

Source: http://www.datingsitesreviews.com

Key Trends Internet Usage 51 million active internet users in India Reaches 10% Indian households and 4.4% Indians 2/3rd households have multiple users in them 97% are regular users and 79% use daily High base of daily users and increased base of online buyers indicates growth in depth Listening to music, cinema & gaming are biggest hobbies 19-40 years age group constitutes nearly 85% among Internet users Mumbai has the maximum number of internet users (3.24 million) in India followed by Delhi (2.66 million) Top 10 cities are Mumbai, Delhi, Bangalore, Kolkata, Chennai, Pune, Hyderabad, Ahmedabad, Surat and Nagpur. 10 cities has 37% of the total no. of Internet users in India USERS OF FACEBOOK

Key Trends Internet Penetration

YEAR 2001 2002 2003 2004 2005 2006 2007 2009 2010
Chennai Bangalore Surat Nagpur Ahmedabad Calcutta Pune Hyderabad Delhi Mumbai 0

Users 7,000,000 16,500,000 22,500,000 39,200,000 50,600,000 40,000,000 42,000,000 81,000,000 100,000,000

% Penetration 0.7 % 1.6 % 2.1 % 3.6 % 4.5 % 3.6 % 3.7 % 7.0 % 8.5 %
No of users 1214100 1526080

There is estimated 15 million online dating users in India

100% Correlation in use of internet and social networking sites

The dating industry is expected to top $1.049 billion & likely to grow at 10% At least 10 % of new accounts created each day are from scammers 10 % of members pay for the dating service and stay for less than 3 months For singles who use dating sites, 33% form a relationship, 33% do not, and 33% give up on dating online

191420 273240 350760 585050 830260 1180720 1566500 1000000 2000000

3672500 3000000 4000000

CUSTOMER PERCEPTION MAP- JOINING DECISION | INFLUENCER

Aesthetics Price Privacy Annoying features Suggestions
Website Features Confusion Suspicion

People don't join just for online connection but want to enjoy common interests and leisure pursuits

Information Engaging features Usefulness Security Meaningful Connections?

Online Connectivity Influencers

Genuine Claims? Authentic? Trust, Reputation Offline assistance

Post Joining

Online Dating Website

Social Media Platform

Dis(Satisfaction) Date Planning

E - shopping portals Funny and engaging sites

Service Recommendations

Internal Factors

External Factors

Word of mouth

Time Pressure Experience Knowledge Personality Culture Family Reference Groups

Behavior: Connect

Usage: Online Dating

Engagement

DECODING CUSTOMERS MIND- NEEDS | BEHAVIOUR | INFLUENCERS | IMPLICATIONS

CONSUMER ANALYSIS
BEFORE JOINING Number of members Aesthetics and features Usefulness Membership fee Joining Dating Site Service and Security Best Deal Available Offline Assistance Easy Navigation Engaging features EXTERNAL FACTORS INTERNAL FACTORS
NEED DESIRE

Security, Privacy, Low price, large number of members Connection, relationships, engagement and meaningfulness

Current State Confused and suspicious

RENDEZVOUS

Desired State Engaged User Repeat Visits

Dropped Users

AFTER JOINING

Knowledge of the online dating Experience with ONLINE DATING Involvement & personality of person Concept of extend self

 Reference Groups : friends, peers  Culture/Subculture  Word Of Mouth  Website branding and promotion

IMPLICATIONS

Actual decision of joining is about attracting customers by good aesthetics, low cost and number of users After joining the dating site task is more crucial engaging and retention of customer becomes important for success Source of information for getting critical mass as well as retention can be: - Internal (perception and experiences) - External (reference groups, marketing communications)

Competitor Assessment
Fropper.com Datings.co.in Indiadating.com Indiaproximmety.com Summary

COMPETITOR ASSESSMENT -WWW.FROPPER.COM

THEME

No one s a stranger Photos Videos Games

Fropper is about meeting people, making new friends & having fun with photos, videos, games & blogs Groups ezBlog

Offerings Offerings

People

Features provided in offerings

Meeting & Chatting Networking Personal Zone

Storing, managing, sharing photos No limits on storage Full privacy control

Adventure Bollywood Travel & Events Health & Fitness News & Politics Sports

Action, Racing Sports Strategy

Active Groups Popular Groups New Groups

Share opinions Create own blog Make ezMoney

Missing links
No social dating concept

Photos not arranged as per demographics and other categories

Aspect of security and content blocks not introduced

No interesting gaming concept for women

No concept of converting virtual groups to social dates

No linkages provided to other online blogs like Blogger etc.

Interesting Aspect

1 2 3

Fropper Relationships Instant Messenger Fropper Zone social networking (SN) zone Fropper mobile platform with mobiFUN

Concept of sharing ideas, interaction Alternative to popular SN sites like Orkut , Hi5 SMS-based social networking tool

Privacy Issues

COMPETITOR ASSESSMENT DATINGS.CO.IN

Datings.co.in is an online community wherein singles are looking out for partners and relationships

THEME

Community of singles looking for serious relationship.

Missing links

Offerings

Extremely lengthy signup process

Feedback to improvise upon the website

Guestbook helps to send message to unknown users

 Too many details asked  Too much content required mandatory like 150 characters for description Low Engaging Platforms  No video chats  No engaging games  No platform to share views in the form of blog Chatting procedure tedious

Additional benefit to record your own voice etc on audio platform

Video platform as another engaging key feature

Listing of users Hot members Kissed members Blocked members Viewed members Friend members Private members

 No simplicity in chat screens  No option of video chatting

COMPETITOR ASSESSMENT INDIADATINGS.COM

Find partners for fun,dating and long term relationships No scientific formula of someone else finding your soul mate.

THEME

Find local singles

Interesting Aspect

Offerings Community
Blog Chatroom Dating News

Missing Link 1
 Rate meter for personality  No lengthy description

Privacy promised but not checked Photos violate the content rules and regulations

Photos
Be A Star Concept Chatroom

Relationship/ Dating advice Blogs

Poetry, Art Quiz, Survey Fun Feelings Life & Society Goals

 Photo setting enabled  Better privacy concerns

Authenticity not checked Profiles not verified as per statement

 More access to people with profile pictures, Be A Star concept

Relationship/ Dating advice

COMPETITOR ASSESSMENT INDIAPROXIMEETY.COM

Devoted to "serious" and "general public" introductions with a view to finding love, but also simply to chat amongst friends Missing Link Limitations Features
10 points per hour spent on Proximeety. The profile gets to be featured as Ms/Mr. Proximity 5 photos per user 1 video per user

THEME

Make new friends or find love

Offerings Engagement platform

Low Engaging Platforms

 No video chats  No engaging games  No platform to share views in the form of blog

Language customizability
English as well as Hindi

Social Media presence

More formal appeal

Clutter
 Too many advertisements + links on the same page  Creates confusion in the minds of users

COMPETITORS MESSAGES TO USERS MESSGE ANALYSIS

THEME OF THE WELCOME MESSAGE

Fropper.com Datings.co.in Proximeety.com IndiaDatingcom

All engaging features of Fropper are mentioned No message Welcome note Finding the right match

Engaging

Welcome Flirting

COMPETITORS ASSESSMENT SUMMARY

Features that customer values

Features that Rendezvous will provide

Security

Limited to online Not present

Limited to online Not present

Limited to online Not present

Not present

Mobile & Offline verification

Trustworthiness

Not present

Money back guarantee

Engaging Features

Limited

Not present

Not present

Limited

Innovative features

Customer Service

Not present

Not present

Not present

Not present

Feedback, helpline number Actual number of users in outer, middle and inner circle Virtual date, social, adventure, customised dates 2 types of payment
** explained in revenue

Transparency in numbers Better offline experience Extra Charges

Limited

Limited

Not present

Not present

Not present

Not present

Not present

Not present

Not present

Not present

Not present

Not present

Social presence and awareness

Product Features
Home Page Proposed Features Product Offerings Indiaproximmety.com Summary

PRODUCT OFFERINGS RENDEZVOUS.COM HOMEPAGE

Tagline: Because some moments are special One Stop platform (connect, enjoy, purchase , plan ) for dating; genuine, innovative, interactive & hassle free dating site Rendezvous not just helps to meet people but also enjoy common interests and leisure pursuits with them

E -SHOP

SPECIAL OFFERS

INNOVATIVE FEATURES : ENGAGING THE USER

AD SPACE

PROPOSED FEATURES FCB GRID | CLASSIFICATION OF FEATURES

Both Involved

Think High Informative

Feel Affective Involvement

Strategy One stop for Online and Offline Dating Experience

Habitual

Satisfaction

Dominant Decision Method

Highlight number of users - men, women, users joined today, week & this month User stats (who viewed who added , membership status, online indicator Provide information like : navigation, how this site is unique, search features etc. Promotion features: Sales and discount, free memberships and other incentives Comparison chart with competitors COMPREHENSION/EVALUATION

Staged feature development strategy Affect & information followed by experience i.e. invoking feelings & then behavior COGNITIVE & AFFECTIVE -> BEHAVIOUR Essential features in first 3 months (provide information, highlight utility, engage aesthetically and through activities) Innovative features for engagement and quality experience
Customised date package: Date planning by giving choice Grooming Services: beauty consultation, fashion advice Engaging features: virtual gifts w/o charge, update what s HOT!, contests Innovative online apps: Gaming, Tattoo me! , virtual dates and parties, innovative videos BEHAVIOUR/ USAGE Existing users act as brand champions, their word can make/break a deal Take genuine feedback from users , ask new features and include them in website Maintain relationship with existing premium users buy giving discounts Incentivize them to spread the word online

Low

Promotion features: Sales & discount, free memberships , other incentives Privacy and security features : Mobile security, blocking and spamming

SELLING

DATING

ENGAGEMENT

ATTENTION

Highlight genuine claims, security feature

EXPEREINCE

PROPOSED FEATURES TIMELINE | RATIONALE

CLUTTER!!!!

Which one shall I join??? STAGE 1 GRAB ATTENTION NEED Where will I find maximum members? I want a site that looks cool , easy to use Why not get some additional benefits! My friends suggested it Free to join and try? What new here? why not other sites FEATURE Real time user stats

STAGES BEFORE JONING development priority based on 4 stages of consumption STAGE 2 COMPREHENSION/EVALUATION NEED Is this secure? What about my privacy? Is it for me? Genuine Claims? Lots of time waste! Really why should I join? FEATURE Level wise security Special privacy feature DATING has more to it ! Money back guarantee Social dates & adventure dates, membership status

One step login, innovative design Sales and discounts for users Search for friends Free membership & QUICKPICKUS Comparison Chart

PROPOSED FEATURE TIMELINE | RATIONALE

VIRTUAL PARTY!

VIRTUAL DATE!

MAKE OVER!

ADVENTURE DATE!

STAGES AFTER JOINING development priority based on DATEVILLE! STAGE 3 CONNECTION AND ENGAGEMENT NEED How to I connect to right person? No prior experience of dating How can I impress my date online I want to know my date better How can I meet more people What other activities can I do FEATURE Membership status Dating tips Dateville, Tatoo me!, virtual gifts Online activities, virtual date Virtual parties Contests 4 stages of consumption
PLAN MY DATE !

STAGE 4 MAINTAINING RELATIONSHIP NEED Any help for offline dating? I want to surprise my date Benefits for premium user? Quality time with date Is first offline date secure FEATURE Customize date Grooming Service Special packages/discount Social and adventure date Let Us Know feature

PRODUCT OFFERING #1

User Statistics REAL TIME USER STATS AND SEARCH How will this work :Users will see who viewed or added them, number of emails waiting, site stats (number of men, women, users joined today, week and this month, most viewed profile, membership status, online indicator, total members from city) Benefits for users: Regular updates will reflect what s in fashion and popular Benefits for us: The website looks active and live data helps to track status Scope of expansion: MonetizationSubscribed list of most popular dating gifts and place Why will this feature click : Popular themes & sentiments are always valued FREE MEMBERSHIP/QUICKPICKUS How will this work:First 10,000 lifetime memberships free (Quickpickus option), free registration, free membership for people who invite other friends to join ONE STEP LOGIN How will this work: Basic information for any user to join & continuously shows the current status of profile. User can fill more information to increase the % of profile completed

Benefits for users : Lifetime membership for initial users Benefits for us: Gaining critical mass, popularity and referrals & WOM

free

Benefits for users: Easy joining & incentive for top hit profile by filling more info Benefits for us: More no. of registration & easy data management & security check due to appropriate information Scope of expansion : NA Why will this feature click: Easy login feature not filling of complete information at one go

Scope of expansion : Sales & incentives for refer ring different happenings on website, to convert them into brand ambassadors Why will this feature click: Referrals & activities with incentives are picked quickly

PRODUCT OFFERING #2

Content checked

No spam

Identity verified

LEVEL WISE SECURITY How will this work:Activation code sent to mobile needed at time of registration, option to block or declare spam, removing the account from website in case of any objectionable behaviour Benefits for users : Protection from spammers and clean and secure website Benefits for us: Increase in credibility & lot of good word of mouth Scope of expansion: Offline security Why will this feature click: This feature is not present in most websites & security & privacy acts as a big deterrent to the success of such venture. Both online & offline security status will be visible on profile adding to user authenticity

PRIVACY FEATURE How will this work: Separate public and private chats, privacy settings option Benefits for users : Users can share their content with people of their choice apart from the public profile Benefits for us: Clean and hassle free website, development of close circles and more sharing of data Scope of expansion: The privacy can be added to photos, shared content, advanced personal information , videos chatting etc. Why will this feature click: People online like to maintain privacy initially & later share content with known people

MONEY BACK GUARANTEE How will this work : Money back guarantee in case of dissatisfaction (within 2 months) Benefits for users : They can experience our offering and join stay with it they like it Benefits for us : More users will join and image of credibility and trustworthiness

Why will this feature click : Yes as more people will like to experience paid service because of the clause of return of the money attached

PRODUCT OFFERING #3
Online shopping

Don t miss out on the hot discounts and sale, For more details, don t forget to check your mail. SALES AND DISCOUNTS How will this work : Discount store for loyal customers also coupons and discounts by our advertising partners for using their service Benefits for users: Apart from making connections they also get discounts on items they purchase Benefits for us : More advertising and purchase from our website, loyal customer base generation Scope of expansion: Discounts on services Why will this feature click: Loyal customers look for extra incentives , besides sales and discounts spread like viral in online media

Enjoy shopping from e-stores Shop more and gather points and scores. E-STORE How will this work: Customised gifts like mugs/t-shirts/ calendars/wall paintings, photo frames, memoirs can be purchased . Also things like flowers, cake, gifts for dates will be available Benefits for users : One stop solution for buying gifts for date Benefits for us: Source of revenue Scope of expansion : In number of products and services Why will this feature click: Online shopping is an easy way to get gifts for date and more variety is available also familiarity with Rendezvous will help the business

PRODUCT OFFERING #4
Dateville is an online game of decorating dating place by buying virtual gifts, music, themes etc.  Online contest help to engage the customer and increase repeat visit  Virtual gifts can be monetized as well Best entry will be on the basis of facebook likes

Dateville
Virtual DateVille setting

Bonus Gifts

Exciting Prizes for winners

Virtual DateVille gifts

DATEVILLE

PRODUCT OFFERING #5

Nature, Adventure, Art, Entertainment, Music, Artists Explore the videos Try on something interesting. Get yourself Tattoo ed Tatoo Me! Engaging User Created And Celebrity Videos How will this work: Funny video - celebrity spoof, dating tips, Perfect date & tattoo me along with entertaining videos of Roadies ,Dance India Dance & Indian Idol Benefits for users : An activity to have fun Benefits for us: More time spent, engagement of users Scope of expansion: User contributed video about bakra & spoofs Why will this feature click: Videos are spontaneous hit and lead to viral, they are one of the most engaging thing online

How will this work : Get virtual tattoo's to impress your date, make video, have a best tattoo contest! Benefits for users : Express liking for date! Benefits for us: Engagement from users and closer interactions online Scope of expansion: Body Art Why will this feature click: Since many youngsters will be joining this site they will find this feature cool & trendy

PRODUCT OFFERING #6
Visual Merchandise

Rose

Cake

Champagne

T-shirt

Virtual gifts and online music to gift to friends key tool to break the ice , decorate Dateville, or decorate profile page
Kiss Football Postcard Watch

Know your date s interests, liking and present your virtual avatar on a virtual date before offline dating
Chocolate Jewellery Comics

Virtual parties and virtual dates

Call friends for online virtual parties to become the most popular member on the website

VIRTUAL DATES, GIFTS AND PARTIES!

PRODUCT OFFERING #7
Live a second life, cerate your virtual avatar, dress in the trendiest way, choose a trendy hairstyle & provide yourself a virtual identity

Choose your Avatars!

Choose your virtual aavtar

Share story or video of your perfect dating experience: It adds to more traffic, engagement of users and loyalty
Day of Love Contest! Tell us a story of your perfect evening date and you could win exciting prizes, for more information keep watching this space

CONTESTS VIRTUAL AVATAAR,PERFECT DATE!

Contests will be held for best avatar and best perfect date story

PRODUCT OFFERING #8
Select the perfect ambience for your date! Choose the perfect place Select the sumptuous food from the menu!

Customize your menu Select gifts for the date to win her heart. Choose your mode of transport Pick your date in royal style!

Choose for variety of gifts

Perfect offline date

Users can charm their date by perfect date setting without much effort.

Have a happy date!

They just have to choose the place, menu mode of transport & any gifts or music required online . Rendezvous provides these dating packages by charging very little premium

CUSTOMIZE DATE!

PRODUCT OFFERING #9

Surprise your date with complete maker over! Experts provide complete makeover of your personality before a offline date
Do you need a makeover before the date? What are you waiting for :) Take our expert guidance and choose your personification.

Do you want to pleasantly surprise your date by Changing your wardrobe Changing your hairstyle Looking more funky Changing your make up! Make Over Helps you do that!

MAKE OVER!

Create videos of Make over & let people know about your experience

PRODUCT OFFERING #10

Helps to shed the cultural barrier and taboo in India about dating being bad and waste of time. Dating is not just waste of time! Contribute your bit to society! Shed the taboo! Do you feel that dining and wine is not your idea of date! Do you want to enjoy the thrill with your date! Go Adventure!!

Come together And Be The Change

Spend some quality time with your date doing stuff close to your heart! Teach a child Participate in Marathon Participate in clean drive Take your date on: Bungee Jumping Paragliding Rafting Trekking Rock Climbing Helps users to enjoy leisure pursuits with their dates apart from plain vanilla dating. Have a meaningful date.

SOCIAL / ADVENTURE DATE!

PRODUCT OFFERING #11

Profile Meter
Very high High Neutral Low Very low

DANCE INTEREST METER

MUSIC INTEREST METER

SOCIAL WORK METER

ADVENTURE METER

INTELLECT METER

SHOPPING METER

READING METER

FLIRT METER

LOVE METER

FASHION METER

For this, various parameters are identified in one go interest in: Dance Music Adventure Love/Relation Flirt Intellect Social Work Reading Sports Shopping Fashion Public viewability The profile view is private, only profile meter is made public so avoid privacy concerns

Profile Meter

SPORTS METER

SUMMARY OF PRODUCT OFFERINGS USERS V/S BUSINESS BENEFITS

LEVEL WISE SECURITY PRIVACY FEATURE MAKEOVER MONEY BACK GUARANTEE SALES AND DISCOUNTS E-STORES CONTESTS CUSTOMIZED DATE SOCIAL/ADVENTURE DATE

BENEFITS TO USERS

TANGIBLE

ONE STEP LOGIN

REAL TIME USER STATS AND SEARCH FREE MEMBERSHIP/QUICKPICKUS DATEVILLE VIRTUAL DATES, GIFTS AND PARTIES!

INTANGIBLE

TATTOO ME! PROFILE METER USER CREATED AND CELEBRITY VIDEOS

INTANGIBLE BUSINESS BENEFITS

TANGIBLE

High fidelity mockup screens #A

Feature #1 Feature #2 Feature #3 Feature #4 Create a buzz Be yourself Ease of login Simplification in choosing interests Creative home page with additional features

Turn off your mind, relax and float downstream

Life

is about being yourself.

You are unique

Someone only YOU can be. Someone only YOU can understand. Someone that is unlike everyone else. Someone that doesn't copy others to look the same. Someone who is extremely unique. Because YOU are YOU. Be original. Be creative. BE YOURSELF.

Intellectual? Dancing away?

Tell us who you are? Find someone special. You are distinctive. You are different. Let them know who you are. Click to move on

Rendezvous because some moments are special

Someone, somewhere is looking out for you :) Enter your personal details and get started! Personal Details Nick Name Enter your nick name Must be unique, 2-20 characters Real Name Sex City Postal code Welcome! You are on your way to join the fascinating community of Rendezvous. Membership is free, not time-limited. You should keep your profile up-to-date and expose communication activity. Every profile is thoroughly checked before joining the system. Enjoy networking! Enjoy dating! because some moments are special You are just a few steps away from completing your profile Profile 60% complete Language
Extract your profile from

Bookmark who you are. Choose your interests.

Do you give competition to Wordsworth? High on life and high on fashion, is that you? :) Jazz, Blues, Rock Is music running in your veins? So you think you can dance?

Enter your real name Male Female Enter your city Enter your city postal code Select your country from the list
I prefer not to say Agnostic Atheist Buddhist Catholic Christian Hindu Muslim I prefer not to say Single Divorced Separated Married Widow

Country Religion

Marital Status

Enter your first language Enter your occupation

Occupation

Click to move on

Rendezvous because some moments are special

Bookmark who you are. Choose your interests. Body Type Do you have adrenaline rush for adventure? Additional Information
I prefer not to say Average Ample Athletic Cuddly Slim I prefer not to say High School College Diploma Graduation Post Graduate I prefer not to say No Rarely Often Very often I prefer not to say No Rarely Socially

Contact Information E-mail Confirm mail Additional contact Information Phone Home Address Password details Password Confirm Pwd
Details of the one you re looking for

Education A streak of Social Service?

Smoking

Savoring delicious food, are you a big foodie?

Sex Age Range Seeking for

M to

Drinking

Description Do you like painting the town red?

Pen down, how witty are you. ;) General Self Description Description

Friendship Marriage Relationship Romance Casual Travel Partner Pen Pal Social work

Extract your profile from

Click to move on

Rendezvous because some moments are special

Welcome to your profile What s your mood today?

Notification

Friend request

Messages

Plan my date

Invite friends

Shopping cart

Status message

Have been listening to John Mayer s numero uno song since morning: Heartbreak Warfare :)

Tease someone

Description

Bold, witty, adventurous, fun loving. Looking out for adventure partner.
Profile Meter My Account Videos Photos Chat DateVille Friends Reminders Buy | indulge yourself Find your e-date Express yourself Your Virtual Avatar Luxury Lounge

Like/ Dislike Pour your Comment

What s on your mind right now?

Send a smile to someone

Congratulate someone

All Sales

Poke someone

Click to move on

High fidelity mockup screens #B

Feature #1 Feature #2 Feature #3 Online virtual stores Online virtual dating experience Converting virtual date to real date

Rendezvous because some moments are special

Congratulations, you have entered virtual dating. Chose your options and explore the possibilities of converting to live date.

Start Chatting, Start Connecting

Sarika: Hi What s up? Saransh: Hello, . Experience the online stores

Choose the perfect place

Explore the option of scribbling on the canvas

Customize your menu

Choose your mode of transport Start Video Chatting

Next

Next Click the icon for online assistance

Choose for variety of gifts

No need to search by name, check people with online status and connect instantaneously

Have a happy date!

Rendezvous because some moments are special

EXPLORE AN UNIMAGINABLE DATING EXPERIENCE

A place to shop in e-stores

A place to show love and emotions

Create your aavatar

A place to connect

A place to connect

A place to socialize

A place for adventure

Rendezvous because some moments are special

Have a date? So what s your pick? Convert your e-date to live-date. Choose your city first

A lot can happen over coffee. Come and savor the great taste of coffee with your date.

Food for the soul. Choose from the exotic location to the exotic cuisine.

A special place for children. Come & experience the joy of giving, sharing and teaching with you date.
Send an invite to your date. Choose your style. Invite your date via an SMS too Do you wish for an additional gift? Complete your payment Hope you have a great time. Give us a chance to serve you again.

Adrenalin rush just keeps getting higher. Gear up and jump on for a joy ride of adventure with your date.

High on life and on fashion? Perhaps you would like to attend Wills Lifestyle Fashion Week.

Don t forget to fill the feedback which will be mailed/message after your date. Help us in serving you better.

Marketing Plan
Campaign Campaign Teaser Marketing Initiatives Marketing Initiatives Teasers

CAMPAIGN TO CREATE BUZZANALYZE | TARGET SEGMENT | CHANNEL SELECTION

Target Segment Channel
120% 100% 80% 60% 40% 20% 0%

Young Users of Social Media YouTube, Facebook, Twitter, Blogger

 

Facebook has 25 million users in India Number of twitter users in India would be around 16 million

96%

88%

82%

86% 57%

89% 58% 53% 63%

73% 23% 29% 22% 26%

B2C B2B

Facebook

Twitter

LinkedIn

Youtube

Blogs

Bookmarking/News Sites

Forums

Taken on basis of ranking in India : Facebook (3), YouTube (4),Blogger(6), Twitter (11) Uses my Product for the first time Spreads across media Some when who has his own blog EXPERT HUB: Helps to convey value and image of brand

Trend Setter Trend Spreader

Some when who has 1000+ friends on Facebook SEED MARKETING

Two different Sets of People

SOCIAL HUB: Helps to get numbers

VIRAL MARKETING

STEALTH MARKETING

CAMPAIGN KISMET CONNECTION

Campaign KISMAT CONNECTON - Rendezvous with your STARS ! KISMAT CONNECTION signifies that website is about connecting you to people of your choice and interests Going Viral Contest Series of viral video will be prepared which will ask people to take part in contest for connecting with X , without revealing who X is , Slowly names will be released online.(Time 2-3 months) Prepare a 30 sec video and upload on YouTube WHY SHOULD X SPEND A DAY WITH YOU?. Share the link on Facebook. Winner selected on basis of number of likes. Rendezvous will sponsor meeting with X

Who is X ? Publicity for X , Visibility for Rendezvous WIN -WIN Situation Adventure Star Singing Star Dance Star Social Star Real Life STARS

SHAKTI MOHAN/ DHARMESH DANCE INDIA DANCE 50,976 and 483,179 fans on Facebook

TIA KAR/ SREERAMCHANDRA IDIAN IDOL 5 10,976 and 32,179 fans on Facebook

AANCHAL KHURANA / NAUMAN SAIT ROADIES 6,133 & 35,125 fans on Facebook

Benefits

   

Instant publicity due to sharing of Video on social media, directly market to target segment Association with Public figure helps to get lime light and critical mass Fans will join the campaign, linking campaign page to Facebook page of celebrity gets more visibility Integrating videos of Roadies, Dance India Dance and Indian Idol on website also increases the traffice

The campaign targets trend setters (people with unique interests)as well as trend spreaders (people with online network) The use of name KISMAT CONNECTON helps to pass message of Rendezvous i.e. experiencing a different kind of date!

KISMET CONNECTION -TEASER KISMAT CONNECTION KNOW YOUR X FACTOR!

DHARMESH

TIA KAR AANCHAL KHURANA

SHAKTI MOHAN

NAUMAN SAIT

SREERAMCHANDRA

DANCE INDIA DANCE

ROADIES

INDIAN IDOL 5

YOUR DANCING STAR

YOUR ADVENTURE STAR Get more details by registering and liking our page on Facebook! See videos of Roadies, Dance India Dance, Indian Idol

YOUR SINGING STAR

MARKETING INITIATIVE STAGE #1

AIM CORE COMMUNICATION    ACTIVITIES       CHANNELS Indicate the value proposition of website and gaining critical mass Genuine, innovative, interactive & hassle free dating website made for a different and unique dating experience online as well as offline One Stop Platform (connect, enjoy, purchase , plan ) for dating Highlight features in communication: Trustworthy: Money back guarantee in case of dissatisfaction (within 2 months) Best Experience : A comparison chart posted on site that shows how we are different from competition Increase Visibility and provide incentive for impulse behavior Search Engines Optimization and attractive messages and aesthetics of website Roll out plan of first 10,000 membership free for lifetime

Online:  Advertising: Dating Blogs, Targeting emails, online advertisements, easy downloadable mobile app  Social media: Facebook, Twitter, creating videos of users about experience with us & posting on YouTube  Co-branding : Fan pages of our brand campaign IDOLS Offline:  Sponsorship of cultural events in college (Fashion shows, couple dance, Salsa etc.)  Advertising in multiplexes between movies (movies which resonate with our target segment)  PR campaigns :Programs that youth watch; educate about dating and relationships  Advertising: On movie tickets, menu cards, use of standees in malls

TIMELINE

Initial 6-8 Months

STAGE #1 TEASER

Rendezvous.com

Because some moments are special

Bored from Online dating sites? Get some additional benefits! Do you think dating sites are not Genuine? How to take online dating to offline?

Quick- Pick Us! First 10,000 memberships free

Log On to: www.rendezvous.com Connect with us on Facebook, Twitter, YouTube and blogger

Meet your Idols!

MARKETING INITIATIVE STAGE #2

AIM CORE COMMUNICATION ACTIVITIES   Increase popularity (encouraging repeat visits and acquiring new customer) Rendezvous not just helps to meet people but also enjoy common interests & leisure pursuits with them

Engaging features in communication:  Social dating: beach cleaning drive, donation, teaching school)  Adventure dating: Rafting ( offer a service of doing some meaningful activity with your date)  Discounts: Valentine week discounts on products and services, discounts on large ticket size, bundling of services, premium memberships, customised date etc. Viral:  Post grooming service videos (A day of makeover with Rendezvous.com) on YouTube  Post videos of events organised, free distribution of gifts and merchandise etc. Contests and Referrals:  Contest of online apps like Dateville , Perfect Date with Rendezvous.com  Earn a Free Paid Membership: A free lifetime membership on certain amount of referrals      Partnerships & Events: CCD/Barista/Pizza Hut/Dominos/Landmark/Archie s & other hangout places Organising events and distributing free gifts(key chains, mugs, tshirts) and merchandise, putting standouts and advertising on display screens Distribute free movie tickets by organising events in malls and shopping complexes Advertise between movies and display screens of hangout places Advertising: On movie tickets, menu cards, use of standees in malls After 8 Months

CHANNELS

TIMELINE

STAGE #2 TEASER

Rendezvous.com

Because some moments are special

Our partners Log On to: www.rendezvous.com Connect with us on Facebook, Twitter, YouTube and blogger

Monetization Plan
Assumptions Monetization Plan #1 Revenue Projection Monetization Plan #2 Revenue Projection Monetization Plan #3 Revenue Projection

ASSUMPTIONS
Time Of Launch : March 2012 CURRENT Online services - All over India
Members

FUTURE Services expansion- All over India Offline services Tier 1 and 2 Cities Services expansion- All over India Offline services Tier 1 and 2 Cities Services expansion- All over India Offline services Tier 1 and 2 Cities

Offline services Only to Tier 1 Cities

Companies

Online services - All over India Offline services Only to Tier 1 Cities

Partners

Online services - All over India Offline services Only to Tier 1 Cities DATA AND ASSUMPTIONS

6 CITIES

11 CITIES

1. Yearly inflation rate = 10.1% in India 2. Total Number of Online dating User in India: 15000000 3. Penetration Percentage : 1.0% 4. Percentage increase in dating users per year : 50% *SOURCE : CNBC 5. Increased penetration of rendezvous : 50% CAGR **Benchmarking with fropper 6. The Indian online matrimonial & dating industry is worth at least $63m

Class 1A Class 2A
21 CITIES

Class 1B Class 2B
23 CITIES

Expansion for next 3 years

Expansion beyond 3 years

MONETIZATION PLAN #1
Revenue from services
Membership Fee (Outer Circle) Non paid Access to complete user information not present Can enjoy other facilities &services. Status highlighted by pink colour (Inner circle) Yearly fees Access to complete user information, facilities & services Pay one full year membership Status highlighted by green colour (Middle circle) Per date fees Option of not paying fee for whole year, but can pay fees per date (i.e. to get details of account of one person) Status highlighted by blue colour Grooming Service Fee

Parlor

Spa

Beauty Consultants

Fashion advice

This will provide customers flexibility and increases transparency in system, also lower ticket size prompts more users to join in

Complete makeover of the person for his/her date Parlour/salon ( haircut, spa etc.), beauty consultants, fashion advice etc. These services will be bundled together thus will be available to us at a cheaper rate. Charge service provider for referring clients to them

Membership Fee**

Grooming Service Fee**

TOTAL In lakhs**

FINANCIAL PROJECTIONS

(Inner circle) Yearly fees** Year I 300000 Year II 742500

(Middle circle) Per date fees** Year I 1460000 Year II 2409000 Year I 300000 Year II 816750 Year I 20.6 Year II 39

**CALCULATION IN APPENDIX

MONETIZATION PLAN #2
Revenue from products
Complete Dating Package Merchandise and Gifts

Hotel Booking

Movie Ticketing

Category Books

Flowers

Cakes

Cosmetics + Perfumes

Mugs

T shirt

Calendar

Photo frames

Wall paintings

Online store - where users can order complete date package e.g. give bookings for hotels, travel, movie tickets etc. E Store - sell products like flowers, music, books, cakes, candles, chocolates, soft toys, perfume, accessories etc. The idea is to provide complete dating package and be one stop store of date planning.

Can be ordered on special occasions like birthdays, anniversary etc. Gifts can be customized on doodle pad Bulk orders for events like fashion shows , band night in college

FINANCIAL PROJECTIONS

Complete Dating Package** Year I 750000 Year II 1856250

Merchandise and Gifts**

TOTAL (In lakhs)** Year I 10.5

**CALCULATION IN APPENDIX

Year I 300000

Year II 742500

Year II 25.9875
Souce : Zomato.com

MONETIZATION PLAN #3
Advertisement on our website from company who target youth
Eating Joints Movie Theatres Book Caf/ Gifting Shops Apparel Gymnasiums and Beauty Salons

Increasing awareness :Giving link to their social media pages ask users to join ; Revenue on per click basis Increase Sales: Advertising their services and sales promotions; Revenue on number of users of website ( no. of exposures) Provide surrogate CRM: Giving Information about location; Revenue per user basis; Revenue per user basis Event Management: Provide information for events organized by various brands; Revenue on no. of users in city (exposures ) Subscribed Brand list: Have voting on brand of the month Give information and endorse certain brands which are trustworthy; highlight brand of the month ; Revenue per exposure
indianproximeety.co m Rendezvous.com ( I year)

Website Penetration

Froppers.com

Indiandating.com

datings.co.in

Indian Friend Finder

II year

26.7% 2003 434 29,700 0.0146 16.26894375

4.0% 2,001 42.03 22,500 0.00186 10.50872625

0.3% 2,007 77 4,800 0.0160 240.9016875

0.01% 2010 0.0949365 90 0.001054 9.49365

1% 2003 17.0692665 8,400 0.00203 26.67072891

1.0% 2012 37.50889223 2,000 0.01875 18.75444611

1.5% 2013 56.26334 2,000 0.01875 18.75444611

FINANCIAL PROJECTIONS

Start Year of Operation Yearly Ad Revenue ( Lakhs) Daily Visitor Revenue / Daily Visitor Revenue / % Penetration in Lakh

Source: sitelogic.biz.in

REFER APPENDIX FOR REGRESSION MODEL AND BENCHMARKING

Organizational Structure
Hierarchy

ORGANIZATIONAL STRUCTURE
CEO

Network Developer Manager

Creative Developer Manager

Business Developer Manager

Human Resource Manager

Senior Finance Manager

Website Design Architect Software Developer Content Developer Analytics

Analyst

Marketing Chief

Employee Engagement Head

Accountant

Scrum Master

Sales Marketing Research Analyst Customer Relationship Manager

Internal Audit

Technical Team

Creative Team

Business Team

Financials
Profit & Loss Calculations Financial Projections Hierarchy

PROFIT AND LOSS CALCULATION

2012 21 11 38 69 Direct Cost Investment on Infrastructure ( Estimated from the website like Ibibio indyarocks SourceBusiness World .com) 60 Raw Material (30% margin on merchandize) 5.3 Indirect Cost Sales & Admin (Benchmarked with jeevansaathi.com ) 18 Employee Cost Engineering & R&D (Benchmarked with jeevansaathi.com ) 16 Support ((Benchmarked with jeevansaathi.com )) 7 Others (Benchmarked with jeevansaathi.com ) 3 Depreciation ( 10% Weighted Down Method for Initial Investment) Total Cost 109 Operating Profit -40 PBT -40 PAT ( TAX RATE @ 30%) -40 Revenue for Plan 1 Revenue for Plan 2 Revenue for Plan 3 Total Revenue PV of Cash Flow for 5 Years Rs Lakhs 2012 39 26 56 121 2013 77 64 84 225 2014 157 159 127 442 2015 333 394 190 917

25 13.0 32

25 32.2 59 52 22 9 5.50 199 26 21 14

60 79.6 117 101 43 17 2.05 418 24 22 15

25 197.0 242 210 90 36 2.40 800 117 115 80

Terminal Value NPV (Crores) IRR

28 12 5 6.00 114 7 1 1 Cost of Capital 39 10% Rate of Growth as 6% and Cost of Capital as 2004.512076 10%

14.1 0.337450174
**Benchmarking in APPENDIX

Financials

FINANCIAL PROJECTIONS
450 400 350 333.35 300 250 200 150 100 50 0 1 2 3 Revenue from Plan 2 4 5 20.6 10.5 37.5 64.31 25.98 56.26 38.94 76.5 84.39 159.19 189.88 156.55 126.59

Revenue

393.9

Total Revenue
1000 900 800 700 600 500 400 300 200 100 0 917

Rs. In Lakhs

Rs. In lakh

442 225 121 69

3 YEARS

Revenue from Plan 1

YEARS

Revenue from Plan 3

Total Revenue

PAT
100

Rs. In Lakhs

80

50 14 1 0 1 -50 -40 2 3 4 5 15

YEARS
PAT

References

      


WWW.FROPPER.COM WWW.INDIANDATING.COM WWW.EHARMONY.COM WWW.INDIAPROXIMEETY.COM WWW.YOUTUBE.COM WWW.FACEBOOK.COM WWW.DATINGS.CO.IN WWW.DATINGSITESREVIEWS.COM WWW.SITELOGIC.BIZ.IN WWW.ZOMATO.COM HTTP://BLOG.DATINGPRO.COM/HOW-TO/ADVERTISE-DATING-SITE-OFFLINE.HTML WWW.POWERHOMEBIZ.COM/BLOG/2011/01/5-FRESH-INNOVATIVE-MARKETING-IDEAS-FOR-ONLINE-ENTREPRENEURS/

   

Appendix
Monetization Plan #1 Calculations Monetization Plan #2 Calculations Monetization Plan #3 Calculations Profit & Loss account of InfoEdge India

MONETIZATION PLAN #1 CALCULATION

Revenue for the services
Subscription Total Number of Online dating User in India Penetration Percentage Number of User Paid user Penetration Number of Paid user Average Monthly revenue Yearly Annual Subscription Revenue (I) Number of Daily visits Probability of enganging in one new Interaction Annual Fee for unlocking one profile Revenue from Unlocking (II) Probability of using grooming service Number of Grooming Service Comission Percentage YEAR 1 15000000 1.0% 150000 1% 1500 200 300000 2000 1.0% 200 1460000 1% 1500 10% YEAR2 22500000 1.5% 337500 1% 3375 220 742500 3000 1.0% 220 2409000 1% 3375 10% (Inflation adjusted) (Beauty parlour data, and inflation adjusted) (Inflation adjusted) Competitor data (Inflation adjusted) Same Estimations and Assumptions (50% INCREASE) (50% INCREASE)

Website Penetration Start Year of Operation Yearly Ad Revenue (Lakhs)

Froppers. Indiandating. indianproximeety. com com com 26.7% 2003 4.0% 2,001 0.3% 2,007

434

42.03 22,500

77 4,800

Source: sitelogic.biz.in 29,700 Daily Visitor

Grooming Center VLCC KAYA Naturals Habeeb

Average Grooming Charge 2000 -20000 2000 -40000 1000 - 20000 2000 -20000

Average Ticket Size Revenue from Comission (III) Total Revenue ( I + II + III) in Lakhs

2000 300000 20.6

2200 816750 39

MONETIZATION PLAN #2 CALCULATION

Revenue for the merchandize and Subscription Total Number of Online dating User in India Penetration Percentage Number of User Percentage of User Purchasing Number of Purchases Average Merchandise Price Yearly Annual Merchandizing Revenue Percentage of User using dating services Number of User using dating Service Average Ticket Size of Date Percentage commission Yearly Annual Revenue from Dating Package Total Revenue (Lakhs) YEAR 1 15000000 1.00% 150000 1% 1500 500 750000 1% 1500 2000 10% 300000 10.5 YEAR2 22500000 1.50% 337500 1% 3375 550 1856250 1% 3375 2200 10% 742500 25.9875

MONETIZATION PLAN #3 CALCULATION

Website
Penetration Start Year of Operation Yearly Ad Revenue (Lakhs)

Indiandating.c indianproxim Indian Friend Rendezvous Froppers.com datings.co.in om eety.com Finder YEAR I 26.7% 2003 434 4.0% 2,001 42.03 22,500 0.00186 10.508 0.3% 2,007 77 4,800 0.016060113 240.9016875 0.01% 2010 0.0949365 90 0.00105485 9.49365 1% 2003 17.0692665 8,400 0.002032056 26.67072891 1.0% 2012

Rendezvous YEAR II 1.5% 2013

37.5088923 56.26333834 2,000 0.01875446 18.7544411 3,000 0.018754446 18.75444611

29,700 Daily Visitor Revenue / Daily 0.014607357 Visitor Revenue / Penetration 16.26894375
REGRESSION MODEL

Dependent Variable Independent Varaible1 Independent Variable 2 Coefficient 1 Coefficient 2

Ad Revenue Number of Daily Visit Penetration 0.007125 60.57685 Lakh/ Daily visitor Lakh/ Percentage Penetration

PROFIT AND LOSS CALCULATION - PROFIT & LOSS ACCOUNT OF INFO EDGE INDIA
In Rs crore Sales Turnover Excise Duty Net Sales Other Income Stock Adjustments Total Income Expenditure Raw Materials Power & Fuel Cost Employee Cost Employee Cost as Percentage of Sales Other Manufacturing Expenses Manufacturing Expense as Percentage of Sales Selling and Admin Expenses Selling and Admin Expenses as Percentage of Sales Miscellaneous Expenses Miscellaneous Expenses as Percentage of Sales Preoperative Exp Capitalised Total Expenses Mar '11 293.62 0 293.62 32.88 0 326.5 0 0 94.57 32% 11.67 4% 74.53 25% 12.88 4% 0 193.65 Mar '10 232.22 0 232.22 26.7 0 258.92 0 0 86.34 37% 10.23 4% 56.47 24% 10.62 5% 0 163.66 Mar '09 245.17 0 245.17 28.53 0 273.7 0 0 92.09 38% 12.46 5% 63.77 26% 9.92 4% 0 178.24 Mar '08 245.06 0 245.06 19.52 0 264.58 0 1.83 62.19 25% 6.69 3% 73.98 30% 9.7 4% 0 154.39 Mar '07 157.52 0 157.52 6.7 0 164.22 0 1.35 49.24 31% 6.43 4% 41 26% 4.35 3% 0 102.37 In Rs crore Operating Profit PBDIT Interest PBDT Depreciation Per unit user Depreciation Other Written Off Profit Before Tax Extra-ordinary items PBT (Post Extra-ord Items) Tax Reported Net Profit Mar '11 Mar '10 Mar '09 99.97 132.85 2.17 130.68 169.53 7.12 0 123.56 0.39 123.95 39.98 83.97 68.56 95.26 1.93 93.33 172.11 6.11 0 87.22 1.45 88.67 31.75 56.93 66.93 95.46 1.73 93.73 209.16 7.11 0 86.62 0.1 86.72 27.03 59.69 Mar '08 Mar '07 90.67 110.19 1.12 109.07 170.76 5.55 0 103.52 1.21 104.73 49.25 55.49 55.15 61.85 0.7 61.15 168 4.62 0 56.53 0.87 57.4 30.33 27.07

Number of Naukri Unique User Number of Jeevansaathi Paid User Total Number of User ( 000's)

35500 42000 78158 79,051 120 115

34000 80005

32500 70552

27500 60424

114

103

88

THANK YOU