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Could save millions of lives

September, 2011

Situation Analysis Strategy & Development Implementation

 Introduction  Uses & benefits  Issue assessment

 Social impact Market analysis  Strategy

 Action plan  Financials  Risks & contingencies

Commercial Moringa cultivation will alleviate malnutrition and health challenges in rural communities
 Moringa leaves contain larger amounts of nutrients than foods associated with these nutrients  Moringa is effective in the treatment of a large variety of health conditions/disorders  Moringa has other applications that can positively impact rural communities  Moringa grows in regions where it is most needed  Malnutrition is prevalent in large parts of rural South Africa  Lammangata Moringa project has yielded tangible social benefits  Investment in the Moringa project will reduce malnutrition and provide jobs

 Key risks are market access, regulatory, environmental and management capacity in view of large scale farming

Moringa grows in many regions and could help save millions of lives
Known scientifically as Moringa Oleifera Native to India, grows in many parts of Africa 13 different species known Contains over 90 nutritional compounds

Treatment for a vast array of health conditions Plant growth enhancer, livestock fodder, water purification, biogas production Common names: Dangap (Somalia), Mronge (Kenya), Yevu-ti (Ghana), Mupulanga (Zimbabwe)

Every part of the Moringa tree has a vast array of uses and benefits

Leaves: medicinal and nutritional uses

Flowers: medicinal uses

Seeds: medicinal, water purification, lubrication and cosmetic uses

Pods: medicinal and nutritional uses

Moringa leaves contain larger amounts of nutrients than foods associated with these nutrients

3 times the Potassium of bananas

4 times the Vitamin A of carrots

4 times the Calcium of milk

25 times the Iron of spinach

7 times the Vitamin C of oranges

2 times the Protein of yogurt

Gram-for-gram comparison of nutritional data

Moringa has proven to be effective in the treatment of a large variety of health conditions/disorders
                 Anaemia Anxiety Asthma Blood pressure Bronchitis Cholera Conjunctivitis Diabetes Diarrhoea Dysentery Eye and ear infections Fever Glandular swelling Gonorrhoea Headaches Intestinal worms Jaundice                 Malaria Pain in joints Pimples Psoriasis Respiratory disorders Scurvy Semen deficiency Skin infections Sore throat Sores Sprain Stomach ulcers Tuberculosis Tumour Urinary disorders Wounds

Moringa has other applications that can positively impact rural communities
 20% to 35% increase in yield  Plants firmer and more resistant to pests and diseases Plant growth enhancer

 Up to 32% increase in daily weight gain  Between 45% to 65% increase in daily milk production Livestock fodder

 Can be used as a replacement for aluminium sulphate  Seed powder removes 90% to 99% of bacteria in water Water purification
Source: Foidl & Reyes, Research in Nicaragua

Moringa could be used to tackle some of the greatest humanitarian challenges in developing countries

Moringa shows great promise as a tool to help overcome some of the most severe problems in the developing worldmalnutrition, deforestation, impure water and poverty. The tree does best in the dry regions where these problems are worst.
Source: Andrew Young, former Atlanta Mayor and United Nations Ambassador

Moringa can be easily be cultivated where it is most needed

A major advantage to Moringa is the fact that it is a local resource. This contrasts with many of the ongoing programs designed to fight malnutrition which depend on imported products and outside support. Moringa is a very simple and readily available solution to the problem of malnutrition.
Source: Lowell J. Fuglie, in The Miracle Tree - Moringa oleifera: Natural Nutrition for the Tropics


Moringa grows in regions where it is most needed

 Poverty and malnutrition is prevalent in many parts of the developing world  No access to diet necessary for healthy physical and mental development  Effects of malnutrition include stunted growth, diarrhoea, respiratory infections and poor vision Worldwide malnutrition Climate supports Moringa cultivation


Malnutrition is prevalent in large parts of rural South Africa







considerably more from Vitamin A deficiency than do residents of other provinces in South Africa.


Lammangata Moringa project has yielded tangible social benefits

Tooseng, Ga-Mphahlele, Limpopo Province, South Africa
    Launched in 2009 on a 0.6 hectare plot Nutrition education and Moringa awareness to more than 1000 people Jobs created in Tooseng community: 17 men and women employed Reduced malnutrition among almost 400 children supported


Demand for Moringa based products is projected to grow with a CAGR of 15% over the next 5 years
 Increased demand for health products new market opportunities  Increased demand for ethically sourced products new market opportunities  Products: oils, cosmetic products, teas, health supplements  Distribution: Health focussed shops, supermarket outlets, export markets (SADC)  Product registration: Toxicology, efficacy studies  Promotion & PR: It works for the president, it will work for you too!


The increase in demand for Moringa based products can be met through commercial farming
 Commercial scale Moringa farming  Pooling of additional land resources  Workers can be partners/ownership  Potential to employ 100s of local people  On going training/education  Reduction in malnutrition  Rural community ED promotion job creation, water purification, access to essential nutrients


 Promote community initiatives around the country to raise awareness  Partner with local and international research institutions to facilitate additional research into known and unknown benefits of Moringa  Regulatory stamp of approval/product registration  Leverage on UN Global Compact endorsement for additional publicity


Action plan


Investment could generate a 5 year IRR of 7% in addition to the creation of 100 new jobs in the community
ZAR Million 15


0 0 1 2 3 Years of operation 4 5


-10 Projected revenues Projected expenses Net profit


There are contingencies in place to manage risks and uncertainty

Risk Contingency
Project is endorsed by the UN Global Compact, partnerships with nationwide natural health product outlets, exports

Market access

Lack of product awareness, lack of distribution chains


No definitive stamp of approval as yet from a South African Authority

Several studies underway to determine safety and efficacy namely Department of Chemistry (Wits university)


Drought, floods, soil erosion, pests and diseases

Moringa has proven to be resistant to drought. Boreholes to be used for water requirements

Management capacity

Lack of management capacity to manage large scale cultivation and business development

Ongoing management training and support geared toward business development and new trends in farming




Thank you

Endorsed by: U.N. Global Compact

Foidl, N., Makkar, H.P.S. and Becker, K. The potential of Moringa oleifera for agricultural and industrial uses. In: L.J. Fuglie (Ed.), The Miracle Tree: The Multiple Attributes of Moringa (pp. 45-76).Dakar, Senegal: Church World Service, 2001. Fuglie, L. New Uses of Moringa Studied in Nicaragua. ECHO Development Notes #68, June, 2000. Home Truths Page. Morepen Laboratories. March 2002. Moringa oleifera (undated) Indian Council of Forestry Research and Education, Dehra Dun, India. 10 pp. The Miracle Tree. Moringa oleifera: Natural Nutrition for the Tropics (1999) LJ Fuglie. Church World Service, Dakar, Senegal. 63pp. New Crop Resource Online Program (NewCROP). Moringa Oleifera Lam. 7 Jan.1998. Purdue U. Jan. 2005. The Moringa Tree (2000) ML Price. ECHO Technical Note. ECHO, Florida, USA. 12pp.

Reyes, S.N. Moringa oleifera and Cratylia Argentea: potential fodder species for ruminants in Nicaragua. Doctoral thesis, Swedish University of Agricultural Sciences, Uppsala. 2006. United Nations World Food Programme. Interactive Hunger Map 2004. December 2004.

Management has extensive experience of Moringa cultivation

Mavis Mathabatha: South African Female Entrepreneur of the Year 2010  Mavis heads up the Lammangata Moringa community wellness project which cultivates and utilises Moringa.

Appendix B: Projected Financials

Projected expenses
 Seeds, fertilizers, equipment, grinders & supplies: ZAR XXXX million  Packaging & transport: ZAR XXXX million  Staff/labour: ZAR XXXX million  Training: ZAR XXXX million  Research & Development: ZAR XXXX million  Marketing & PR: ZAR XXX million

Funding needed: Projected revenues